Sit With Your Presentation Team! This has now risen to over 3,000 today. About 150 are noticed In the 1980s Americans were exposed to 1,600 commercial messages a day. Only 25 elicit some kind of response – usually negative. Business English 1 Sit With Your Presentation Team!

Discuss the Following w/Your Team Who do you want to market your product to? Explain in detail

Identifying the Market Step One – Identify Why a Customer Would Want to Buy Your Product/Service What's your product has to offer? Features & Benefits

Benefits Motivate Buyers Features are Valuable BUT Benefits Motivate Buyers

Features Benefits Made of aluminum Round 5 inches tall Pop tab to open Red color Rim near the top Its recyclable, help environment Fits perfectly in your hand The perfect amount of beverage is able to be held within this size It is spill proof before you open it It will match your outfit and make you look good Makes it easy to drink so you don’t drool on yourself and look foolish

Your Team Project Feature Benefit 1 2 3 4 What Are Your Final Team Products Features & Benefits? Take 5 Minutes to Discuss and Organize Feature Benefit 1 2 3 4

Segmenting Your Market Some companies or people have a natural instinct to target as many people and groups as possible. THIS IS WRONG!!

Case Study Handout

Case Study Income as a business Plan of action Focus on Practically / essentially Attractive / beautiful Top companies in USA Intense competition Advantage over other companies Creating the products Having power to plan and take action The CEO of a management-training company has been marketing to high-class, Fortune 500 companies for more than a year now. She has received some business, but the competition has been extremely competitive and fierce. Recently, she received a call from an owner of a manufacturing facility who needed their current managers to be trained. The CEO agreed to take the job, and discovered there was virtually no competition within the manufacturing industry, because it is less glamorous to train in a manufacturing plant than in executive offices of Fortune 500 companies. The president decided to change her marketing strategy and to target only manufacturing plants. Within six months the management-training company increased their revenues by 80 percent and created a competitive edge by segmenting their market.

Identifying the Market Step Two – Segment Your Overall Market Demographic Consumer Market Business Market Age Geographic Location Income Size of Company Gender Annual Revenue Profession Number of Branches Education Number of Employ. Family Size Industry Marital Status Age of Company Take 3.5 minutes answer this and

Identifying the Market Step Two – Segment Your Overall Market Psychographic Consumer Market Business Market Lifestyle Workforce Type Fun-Seeking Services Used Trend Trade Associations Hobbies Innovative Status Seeking Business Style Sports Enthusiasts Industry Leader Forms of Entertain. Employee Friendly Take 3.5 minutes answer this and

Behavioristic Market Take 3.5 minutes answer this and High Medium Low Not at all Price Quality Brand Variety of services Packaging Location Payment Terms Convenience of Use Store Décor. Take 3.5 minutes answer this and

Step Three: Research Your Market Next Class

Advertising See the Handout

Get More For Less…

“The Kangaroos have arrived”

You are now in charge of launching a brand new advertisement for your chocolate product Your target market is: Who, why and how? Describe your product Is it a bar, pieces of chocolate, an egg, an ice-cream cone, etc.? What ingredients are in it? What size is it? How much is it? Provide the features and benefits   What techniques did you attempt to use to market the product? Think carefully about this Who is your target market? Look back at your notes Design an advertising poster to launch your product Do you think you were successful? Suggest what you would do differently next time

Mini Project Advertise candy or food Make a 40 second video for next class 1-2 students must be the actors/actresses minimum Other 1-2 students must present the information…