Chapter 1 Vocabulary

Directrice/Directuer French term referring to the male or female head of the couture salon

Fashion Dolls Historic miniature scale dolls wearing replicas of the latest clothing, also known as puppets, dummies, little ladies, or fashion babes

Fashion Show Presentation of apparel, accessories, and other products to enhance personal attractiveness on live models to an audience

Mannequins Live model used to present merchandise in fashion shows or a stationary doll or dummy used as a display fixture

National Promotion Primary and secondary promotion activities directed at the ultimate consumer

Premier/Premiere French term referring to the male or female head of the couture workroom

Primary Resource Manufacturers involved with the production of raw materials, including textile fibers, fabrics, trims, and notions

Promotion Comprehensive term used to describe all of the communication activities initiated by the seller to inform, persuade, and remind the consumer about products, services, and/or ideas offered for sale

Retail Promotion Store promotion directed at the consumer

Secondary Resources Clothing and accessory manufacturers

Tertiary Resources Retail Organizations

Trade Promotion Activities designed to promote products from one business to another