Zara: Fast Fashion from Savvy Systems

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Presentation transcript:

Zara: Fast Fashion from Savvy Systems CIS 2200 Kannan Mohan Department of CIS Zicklin School of Business, Baruch College

Learning Objectives Analyze Zara’s technology-enabled strategy Contrast Zara’s approach with the conventional wisdom in fashion retail Identify the environmental threats that Zara is likely to face and consider options available to the firm for addressing these threats

Zara’s Business Model

Characteristics of Zara Conventional Unconventional

CCR Framework Capabilities Complements Responsibilities

Summary Is too much IT good for you? How do you align capabilities offered by IT with complements in your organization? When do you exploit vs. explore with IT?