ILTA Webinar Mass 1-2-1 emailing Presentation by: Anthony Green President, Concep Inc Victoria Gregory CRM Systems Manager, Reed Smith LLP www.concepglobal.com

Today’s Agenda About Concep Concep Campaigner Account Administration Campaign build Reporting Suite Additional features CRM Integration List Export Tool Activity Logger Tool Roadmap Questions www.concepglobal.com

About Us Focused on high value relationship communications Proven credibility with over 250 clients globally and a 98% retention rate Work with over 50 Legal clients, including 15 of the global top 30 firms Global delivery, local support – over 50 staff London Sydney New York Our fusion of digital strategy, marketing technology and creative to deliver top results Our collaborative support model to deliver advice, workshops and training Our ability to make our clients’ jobs easier and deliver significant returns on their marketing investment www.concepglobal.com

Key points – Concep Campaigner Ease of use – no HTML experience Multi-account structure enables many users in many locations Deep reporting and metrics for cross-sell and up-sell - including web tracking CRM integration Deliverability and reputation managed by us At the heart of the industry - we live and breathe email marketing best practice for professional services firms! www.concepglobal.com

Template Design- Best Practice Clifford Chance White & Case Kirkland & Ellis Reed Smith www.concepglobal.com

Central Account Administration Approval workflow Rebrandable interface – system “Skin” Master user accounts Unlimited sub-accounts divisions/ office locations etc. Approval authorization workflow for campaign reviewing Administration www.concepglobal.com

Marketing List Export Tool - Live Activity Logger - Live CRM Integration Four components Marketing List Export Tool - Live Activity Logger - Live Forms Manager (Additional Fields) Preference Manager www.concepglobal.com

InterAction Integration (example) www.concepglobal.com

Concep Campaigner Demonstration Campaign Creation & Workflow Reporting www.concepglobal.com

cMap for InterAction - Activity Logger Logs activities according to preferences www.concepglobal.com

cMap for InterAction - Activity Logger Activities include customized text www.concepglobal.com

cMap for InterAction – Preference Manager Update Contact and Marketing List information over the web E.g. Follow this link www.concepglobal.com

E.g. Follow this link (demo purposes only – not real solution) cMap for InterAction Forms Manager Update InterAction Folders (including Additional Fields) with online responses E.g. Follow this link (demo purposes only – not real solution) www.concepglobal.com

SaaS Benefits Convenience – Concep Campaigner allows anyone with an Internet connection to access the system Scheduling - Our solution will allow for emails to be scheduled so that they may arrive with the recipient at a specific time (i.e. business hours), wherever they are in the world Capacity – Concep will impose no limit on clients mailing volumes as we do not use internal mail servers Reputation – Concep manage deliverability of our clients’ emails and the reputation of their servers www.concepglobal.com

Concep Email Performance Using published benchmarking statistics Concep have aggregated the performance of our clients using the Concep Campaigner solution and compared these market averages: www.concepglobal.com

Deliverability management Concep uses many tools to ensure the highest rates of deliverability for our clients, these include: Partnership with Return Path (www.returnpath.com) who actively white list and promote deliverability of Concep messages and audit/monitor Concep’s infrastructure Delivery Intelligence: A Concep feature which will actively monitor deliverability to individuals and change email message headers to enhance deliverability Customized dedicated sending domain(s) with Email Trust Authority approval Automated deliverability management and white-listing with all major ISPs Sender Policy Framework (SPF) compliance and management of dedicated domains www.concepglobal.com

Safe Listing branded Safelisting instructions page for recipients on each campaign www.concepglobal.com

Email Rendering Concep’s email rendering tool allows marketers to perform visual checks Covers 40 variations of email clients, including Lotus Notes. www.concepglobal.com

Plain Text to HTML Multi-Part Mime message. Each message is sent in HTML and Plain Text, including mobile-friendly versions, so a recipient will always be able to read the message, independent of email client or device. Mobile-friendly version Personalized Plain text email Html email www.concepglobal.com

Reporting – Delivery & Domain Metrics Permanent and temporary undeliverable data. Temporary undeliverable details- i.e. Inbox full, server offline etc. Tab 4) Delivery data. All permanent undeliverable contacts automatically stored in the system. www.concepglobal.com Data collated on a domain basis- to monitor deliverability of communications to key prospect domains

One Page Report www.concepglobal.com One Page Report) Gives users the opportunity to produce a tailored report of all higher level data, perfect for providing relationship managers or partners with a digestible overview of relevant reporting ,without having to log into the system. Screen shot of campaign sent Selected data and graphs presented. Can be printed or downloaded. Live link to the report can be forwarded on to relevant parties via your day-to-day email www.concepglobal.com

Web Tracking Use web tracking to provide information on: Which pages the recipients visit The amount of time recipients spend on each page of your website as a result of an email campaign The link recipients click off from your website (e.g. to another web site) www.concepglobal.com

Individual recipient reporting www.concepglobal.com

Tracking Opt-Out Additional option allows recipients to receive email and not be tracked Compliant with conservative interpretations of European Data Protection legislation. www.concepglobal.com

Key points – Concep Campaigner/SaaS Ease of use – no HTML experience Multi-account structure enables many users in many locations Deep reporting and metrics for cross-sell and up-sell - including web tracking CRM integration Concep Campaigner allows anyone with an Internet connection to access the system Our solution will allow for emails to be scheduled so that they may arrive with the recipient at a specific time (i.e. business hours), wherever they are in the world Concep will impose no limit on clients mailing volumes as we do not use internal mail servers Concep manage deliverability of our clients’ emails and the reputation of their servers At the heart of the industry - we live and breathe email marketing best practice for professional services firms! www.concepglobal.com

Thank You www.concepglobal.com