John Cowman, President /JLC AirShow Mgt.

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Presentation transcript:

John Cowman, President /JLC AirShow Mgt. Critical Pre-Show Planning Air Show Business Is Difficult Requires Community & Local Leadership Support Military vs Civilian Shows De-Confliction with Area Air Shows Avoids Market Dilution & Financial Challenges Increases Professional Behavior & Competitor Cooperation Area Population & Economic Data Analysis (75 Mile Attendance Radius) Select Dates From Best Time of Year Analysis (Spring – Summer – Fall) 5-Year Weather (Rain - Wind - Temp) Other Major Area Events (Golf, NASCAR, Festivals, Football, etc.) Non-Profit vs For-Profit Business Models Event Insurance Coverages ($5M – $10M Average) Economic Impact Projections Formal Agreement (County – City – Airport – Venue) Airfield & Facility Capabilities Airport Leadership Runway & Available Ramp Area (Teams, Statics, Vendors & Exhibitors) Aerobatic Box, TFR, & Community Impact (Homes, Roads, Business, etc.) Office & Hanger Space Availability (Staff & Team Support) Support Equipment Available (MHE, Fuel Trucks, MX Gear, etc.) Airfield Security Analysis Scheduled Airline Services

John Cowman, President /JLC AirShow Mgt. Air Show Models, Team & Performer Selections Three-Day – Two-Day – One-Day (Air Show Models) 3- 5 Hour Aerial Performance Window Military Jet Teams Blue’s & TB’s (3000’ x 12000’ Box) 6000’ & 7000’ Runway Lengths Desired Snowbirds & Single Ship Demo’s (3000’ x 6000’ Box) Mobile Arresting Gear Support Typical 2-year Team Planning Cycle Additional Teams & Performers 1 Jump Team (Military or Civilian) 1 Formation Demo Team (3-6 Aircraft) 2-4 Aerobatic Acts (Mono-Wing & Bi-Wing Aircraft) 1-2 Warbird Acts (Fighters, Bombers & Cargo Aircraft) 1-2 Fun Acts (Comedy, Wing Walkers, Sailplanes, etc.) 1 Ground Act (Jet Car/Truck) Veterans/First Responders Parade of Honor (JLC Specific) General Aviation Fly-In Provides Additional Static Display Aircraft

John Cowman, President /JLC AirShow Mgt. Marketing & Public Relations Established Budget (10-15% Projected Revenues) Increases Show Branding Internal Program vs Professional Agency Event Press Releases Web Site Performers, Teams, Tickets & Show Information Provides Great Customer Data Base Social Media News & Event Updates Performer Announcements Facebook & Google Ads (#1 ROI Medium) Twitter & Instagram Traffic, Weather, Parking Updates, etc. Billboards, Radio, TV & Print Ads Email Blast (Mail Chimp & Constant Contact)

John Cowman, President /JLC AirShow Mgt. Venue Support Services Vending Options (In-House vs National Concessionaires) Exhibitors (Local & National Assets) Tenting – Fencing – Seating – Solid Waste – Sanitation Security – Law Enforcement – Medical – Fire Parking (In-House vs Professional) Ticketing, Pricing, & Seating Options General Admission (Adult-Youth-Child-Military-First Responders) Family Packages Premium Seating Chalets – Patio Club – Box – Bleacher