Business Model FIFA KEY PARTNERS KEY ACTIVITIES OFFER

Slides:

Advertisements

Similar presentations

WHAT IS PROFESSIONAL SPORT? Is professional sport a sport or is it Entertainment? ________ is an ________ part of the ________ system of most _______.

Advertisements

2.03 Product Mix.

L IVERPOOL F.C. Tommi Paananen SPO10S. T ABLE OF CONTENTS Introduction Business idea Raw materials and expenditure Income, finished goods and marketing.

Introduction to Sports Marketing. Marketing What is Marketing? – The process of developing, promoting, and distributing products and services to satisfy.

SOUTH AFRICA  Global Football Economy  The Event  Planning  Cities & Infrastructure  Legislative timetable Contents.

Business Studies – Marketing Hong Kong Soccer Industry Member List Chan Long Hin Constant Chan Pak Ching Ho Hao Wang Ivan Tam Che Chung Tang Pok Chung.

What final match of a sporting event do you think had over 715 million people watching it?

Marketing through Sports Using Mainstream Strategies

19-1 Chapter 19 The Role of Technology in Sports Marketing Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

21-1 Chapter 21 The Role of Technology in Sports Marketing McGraw-Hill/Irwin©2007 The McGraw-Hill Companies, All Rights Reserved.

Romil Bahl, A.T. Kearney Global Sports and Entertainment Practice Leader May 13, 2003.

2014 FIFA World Cup 2012 Summer Olympics. History – Played by many ancient cultures Romans (early Olympics) Japanese (110 B.C.) Chinese (611 A.D.) – Evolved.

2010 FIFA WORLD CUP One Year to Kickoff!. Some facts about 2010 Record 204 countries participating visitors expected in SA 4 out of 5 visitors.

Industry & Community Readiness & Planning for 2010 FIFA World Cup South Africa™

The most exciting event to grace the African Continent The Biggest 7-a-side Football Tournament in the World Scheduled for June/July, 2015.

Capturing and holding the customer Customer Relationship Management and the role of on-line ticketing.

Differences in Marketing

2006 FIFA World Cup Organising Committee Germany.

1 Presentation to Portfolio Committee on Sport & Recreation.

Launching a Basketball League Targeted at: Management.

 What is Marketing? –  The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.

Launching a Basketball League Targeted at: Management.

Marketing mix: Modelling and stakeholders Sports marketing mix – can be defined such:-Sports marketers are also involved in product and service strategies,

Differences in Marketing Sports and Entertainment Events.

2010 MARKETING STRATEGY 7 JULY Some facts about 2010 Record 204 countries participating visitors expected in SA 4 out of 5 visitors indicate.

 Product mix strategies to meet customer expectations  Elements of the sport/event product.

SEM Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers.

Sports Marketing Chapter 15 Overview. Five Points of Entry Leagues / Sports Bodies (NFL, NBA, MLB, IOC, FIFA, etc.) Teams (Jazz, Dodgers, Lakers, Bronco’s,

Sports Distribution Event & Media Distribution Standard 2.2.

4-1 Chapter 4 Sponsorship Objectives and Components McGraw-Hill/Irwin©2007 The McGraw-Hill Companies, All Rights Reserved.

The Marketing Mix Product. Discuss what separates Sport & Entertainment Marketing from Traditional Product Marketing Differentiate Sport from Entertainment.

1.01Intro. to Sports and Entertainment Marketing.

1.01 Acquire information about the sport/event industry to aid in making career choices.

The goods and services a business will offer to its customers Informing, reminding, and persuading customers of the goods and services available to them.

Sports Marketing Why Sports Marketing? Copyright © Texas Education Agency, All rights reserved.

3.01 Identify Revenues in Sports and Entertainment Marketing.

What’s My Business Model? How will your organization create, deliver and capture value? Material in this workshop adapted from Babson College and Osterwalder.

Lesson 3.1 – The Financial Structure of Sports Business Copyright © 2009 by Sports Career Consulting, LLC.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

Created by BM|DESIGN|ER SEM default. Created by BM|DESIGN|ER PARTNERS Raceway Canary Wharf Media Partners St Mungos Charity Partner Onlien donation league.

Created by BM|DESIGN|ER Citysca.pe by default. Created by BM|DESIGN|ER PARTNERS Department of Tourism & Travel University Students Resort Management Companies.

Created by BM|DESIGN|ER Opportunities Amazon.com Explored in 2006 Core Business New Initiatives.

Created by BM|DESIGN|ER tribe_finder_01 Users Advertisers Partners Internal.

Sports Distribution Event & Media Distribution. Stadium as “Place” Sports – produced & consumed at same time.Sports – produced & consumed at same time.

 Read and respond What is marketing?  The process of developing, promoting, and distributing goods and services to satisfy customers’ needs and wants.

Video Case: Real Madrid

Partnership Opportunities

SEM Professional Development

Chapter 4 Business of Sport.

Women’s Sports & Economic Impact of College Athletics

1.01 Acquire information about the sport/event industry to aid in making career choices.

2014 FIFA World Cup By the Numbers….

3.01 Identify Revenues in Sports and Entertainment Marketing

Partnership Opportunities

Event & Media Distribution

Sports & Entertainment Marketing

Sports Marketing Why Sports Marketing.

Differences in Marketing

United is not only a soccer club but also a business…

Broadcast Rights and Revenue

SEM A- Product Service Management

Business Model FIFA KEY PARTNERS KEY ACTIVITIES OFFER

Marketing The Event 3.1 & 3.2 The Event.

Content as the differentiator in the entertainment space and engagement platforms #2 creating content TELKOM MARKETING ENGAGEMENT FORUM 25 July 2018 Presented.

Business planning Ahid yaseen.

همايش توجيهي بازاریابی در ورزش قهرماني

SEM A- Product Service Management

Standard 1.2 Marketing Of Sports

3.01 Identify Revenues in Sports and Entertainment Marketing

TERMS TO KNOW SPORT MEDIA: Any sporting event or news broadcasting through a media outlet Baseball game broadcasted on the radio SPORTING GOODS: Equipment.

Presentation transcript:

Business Model FIFA KEY PARTNERS KEY ACTIVITIES OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS Hosting Country South Africa “For the game and for the world” “We love soccer” Marketing & Advertising FIFA Marketing services Sponsors Ticket sales Official sponsors TV Sales & Distribution Broadcasting services TV stations Local sponsors TV, radio, www licenses Brand! KEY RESOURCES CHANNELS Soccer leagues & clubs TV & radio Soccer Clubs Worldwide TV division FIFA.com (cheap) Soccer players Merchandise Licenses Advertisers FIFA Confederations Technology Mobile Ticketing IT FIFA WC Ticket Fund* COST STRUCTURE People Ticket sales REVENUE STREAMS % soccer player Value? Revenue share Hosting country TV Merchandise License fee “Football” investments Advertising & sponsoring TV & radio License fee 1

Business Model South Africa WC 2010 KEY PARTNERS Organization and safety KEY ACTIVITIES OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS Soccer ”live” in stadium Ticket sales “We love soccer” Visitors* (local) FIFA Soccer Games FIFA Awards On site Merchandise “vuvuzela” Visitors (global) South Africa Government Advertising TV viewers (global) Transportation Food Hotels Brand! KEY RESOURCES TV CHANNELS Tourism “welcome to SA” Facilities FIFA.com Stadiums Soccer teams Broadcast venues (pubs, resto’s) Soccer players Volunteers Tourism Investments Local Advertisers Safety Event Ticket sales COST STRUCTURE REVENUE STREAMS People Merchandise Infra Rev share/ License FIFA Hosting compensation from FIFA Retail (goods, food, hotels) Servicing FIFA licensed Sponsors 2