Implementing an Outreach Program for 2-1-1 Presentation to AIRS Conference 2017
Overview of 2-1-1 in RI United Way 2-1-1 In Rhode Island (2-1-1) is funded and operated by United Way of Rhode Island. It is also funded by some program grants including by the State of Rhode Island. Operates 24x7, 365 days per year. Free, confidential, multi-lingual. 2-1-1 has also been designated the emergency information and referral number by the State of Rhode Island in the event of a natural disaster such as a hurricane.
Why Outreach Types of Outreach Technology and Materials Partnerships WELCOME Why Outreach Types of Outreach Technology and Materials Partnerships
Outreach is Not Advertising The Secret is Engagement WHY Outreach? Outreach is Not Advertising The Secret is Engagement Awareness to community of 2-1-1 (I&R) service Direct service to clients Community Building/ Resource development (Let’s talk about fund raising)
Questions to ask Which type of event is best for us? “Most bang for the buck” Financial/staffing considerations ? For-profit or political or religious question ? Scope and Scale?
Questions to ask Focused population ? Individuals/Families Age Ethnic Health related Special issues Community Disaster
Types of Outreach Presentations Tableing Mobile Schmoozing
Types of Outreach Presentations Civic, faith-based, other Service Providers In-service (inside and out) Breakfast, lunch & dinner or “ The benefits of schmoozing”
Types of Outreach “Tableing” 2-1-1
Types of Outreach Service to Clients
Types of Outreach
Types of Outreach Mobile contact center
Features
Features
Features
Mobile Contact Center 5/6 work stations Computers Phone WiFi Copier/Printer/Scanner TV Water Refrigerator Confidentiality Secret Room
Features
(Everybody likes free stuff) Materials Signage Flyers, brochures, etc. Swag (Everybody likes free stuff) Technology
Hosts Partnerships Timing Once or Scheduled Population Number and type Location and set-up Cost Sponsorship
Partnerships Service Partners Easy Community Building Work with Hosts to determine need Many are looking for outreach opportunities You join me or I’ll join you “Box? What Box? There is no Box…”
Partnerships
Partnerships
Partnerships
Partnerships
Partnerships
Partnerships
Partnerships
Partnerships
Some Data 2-1-1 Outreach for 2016 RV Events 504 Total Attendees (est.) 76,614 Direct Service 34,023 Health Screenings 2,728 Other Events 106 Total Attendees (est.) 1,905 Direct Service 717
Contact Info Jay Burdick Program Outreach Coordinator 50 Valley St. Providence, RI 02909 (401) 519-0365 jburdick@uwri.org
Thank You