THE POWER OF YOUTH TRAVEL How destinations can support the growth of youth, student and educational travel By David Chapman Director General – WYSE Travel.

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Presentation transcript:

THE POWER OF YOUTH TRAVEL How destinations can support the growth of youth, student and educational travel By David Chapman Director General – WYSE Travel Confederation Presenting the findings of the NEW Horizons lll survey

To contribute to the personal and professional growth of students and young people and positively impact our global community by fostering international understanding, responsible international travel, cultural exchange and education 500+ member organisations from 120 countries Trading & Networking Research Education Representation International conference WHO ARE WE?

THE IMPORTANCE OF YOUTH TRAVEL Represents over 20% of international arrivals Generated $182bn in international tourism receipts in 2012 Young people are the future of travel UNWTO estimates an increase from 200 million international youth trips to date to 300 million by 2020

Worlds top 5 football clubs$7.1bn Facebooks market value$13.1bn McDonalds market value$99.5bn Annual budget Argentinian govt$105.8bn Youth Travel$182bn Putting the spend into context:

NEW HORIZONS lll The only longitudinal global study of youth travel Surveys every 5 years since 2002 Expanding geographical coverage Sample size:

New Horizons lll Young travellers today Why do they travel? Where do they go? What do they do? How do they research and book? How much do they spend? Where will they travel in the future? What do they learn?

AGE PROFILE (IN %)

WHY ARE THEY TRAVELLING? (IN %)

MOTIVATIONS (IN %)

INFLUENCES ON DESTINATION CHOICE (IN %)

INFLUENCES ON TRIP TIMING (IN %)

HOW OFTEN DO THEY TRAVEL? (IN %)

TRIPS TAKEN OUTSIDE HOME REGION (IN NO)

TRAVEL STYLE (IN %)

BOOKING ONLINE VS AGENCY VISIT (IN %)

WHO DO THEY BOOK WITH? (IN %)

BOOKING FACTORS (IN %)

INFORMATION SOURCES PRE-TRIP (IN %)

WHAT DO THEY WANT FROM A WEBSITE? (IN %)

HOW DO THEY GET THERE? (IN %)

WHERE DO THEY STAY? (IN %)

HOSTELS FAVOURED BY YOUNGER INDEPENDENT TRAVELLERS (IN %)

HOSTEL DIVERSIFYING THEIR MARKETS (IN %)

INFORMATION SOURCES ON THE ROAD (IN %)

NUMBER OF INFO SOURCES USED (IN NO)

DAILY COMMUNICATION USED ON THE ROAD (IN DAILY %)

ACTIVITIES IN THE DESTINATION (IN %)

TOTAL SPENDING (IN )

SPEND BY TRAVEL STYLE (IN )

A DECADE OF TRENDS Staying young longer Travelling more often, further away Spending more of their parents money Living life online Growing information hunger Being far away, but keeping in touch with home The decline of the backpacker, the rise of the flashpacker

What can destinations do to attract this market? Visas and other border controls Information is king! Destination website information Understand the age and motivations of your market On line booking WiFi availability User generated content Social media

A big thank you to our sponsors: