BRAND INFORMATION BRAND HISTORY FEATURES AND BENEFITS COMPETITIVE SET Crafted by Winemakers Stephanie and Dan Rivin to celebrate an uncommon varietal that flourishes in Mendocino County After Dan worked at Golden Eye Wines and Stephanie became the winemaker at Signal Ridge Vineyard, the two wanted a project of their own. The wine name was created while in the Poor vineyard, where Pinot Noir (princess) was planted next to Zinfandel (the peasant). The name is also befitting to the couple’s roots, Dan being from Russia and Stephanie from Saudi Arabia. FEATURES AND BENEFITS Unique, single-vineyard Carignan perfectly adapted to its terroir in the rugged hills of Mendocino County. Sourced from 74 year old vines of incredible character on the Poor Ranch All of the varieties of the Poor Ranch vineyard are certified organic, dry farmed, head pruned, with no trellis system. COMPETITIVE SET Banshee, Baxter, Las Jaras Wines, Pax Mahle, Martha Stoumen

KEY SELLING POINTS Small, soulful, wine from expressive Carignan grapes from an awesome single vineyard (TFE also does not have any other Carignan in the portfolio) The Poor Ranch is located in the east hills of Hopland. The Poors have been raising wine grapes at this location since the late 1800s and have continued many of the original viticultural practices Bottled unfined and unfiltered. Carignan is juicy, bright, and vibrant; with blackberry and pomegranate fruit and lively, polished tannins. Perfect for a discerning sommelier who is looking for something not likely to be found anywhere else. Also, Carignan is different, yet very approachable and a great food wine. CARIGNAN MENDOCINO COUNTY