Conducting Interviews

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Presentation transcript:

Conducting Interviews

What is an interview? It’s a conversation with purpose.

Interviews are not the best option when: It's large-scale. You need numeric data. There are too many traps. Interviewee has an agenda.

Decide carefully whom you should interview

Types of interviews Face-to-face Telephone Focus groups

Conducting an interview Keep your goals in mind Don't take "yes/no" Respect Practice Small-talk Be natural Look sharp Listen

Problems with questions: Intimidating questions Two-in-one question Complex questions Question order

Summary: Determine what you want Discuss possible questions Draft questions Decide on interviewee Train your interviewers Contact interviewees Make appointments Analyze the data