Converged Conferencing: The Time is Now Lou Guercia President, CEO WebDialogs, Inc.

Emergence of Convergence AUDIO VIDEO IM PRESENCE WEB

Emergence of Convergence AUDIO VIDEO WEB IM PRESENCE

Emergence of Convergence

Evolution 1.0 Here’s the way things have evolved: Increased competition combined with declining prices and deregulation means more customer choices and consequently telecom providers are experiencing the high costs of churn, requiring them to rely on their brand to carry them. As minutes are dropping to almost nothing, providers are pushed to create applications, which ultimately benefits the customer. As we have evolved from 1.0 – 1.5 – 2.0, consumers have enjoyed greater choice, greater integration and higher productivity. The providers are pushing each other, driving innovation and making unified/converged conferencing a reality. 1.0 and what happened before that? •1.0 was all about PSTN conferencing (75% NA) with best of breed point services for web & video OR a premise solution..”jack of all trades, master of none” •Minimal integration and contextual usage •Start up apps separately vs Sub 1.0 – face to face, airplanes Today we’re talking about 2.0 world a world where CSP’s , equipment makers and others offer new collaborative services that help people work together •But first, what is. a natural extension of how people work •Before 1.0 there was planes, trains and automobiles •1.0 telecom voice, includes point solutions around the voice (traditional conferencing). Much of outside NAm still in sub 1.0 Some would say, minutes have dropped to almost nothing, but applications are where the money is. But the challenge to us is how do carriers and applications services work together?

Evolution 1.5 1.0 Used to have to go to several providers, have several apps open to create one conferencing and collaboration environment.

Evolution 2.0 1.5 1.0 Now single provider can deliver seamless customer experience and offer a multimedia minute/converged communications. As a buyer this is beneficial as it creates a powerful integrated productivity enhancing environment accessible anywhere, anytime.

Application Software Vendors CONVERGED/CONTEXTUAL A New Market Communication Equipment Providers (IP/PBX, Audio & Video) Application Software Vendors IM Vendors/ Portals Mobility Devices Conferencing Service CONVERGED/CONTEXTUAL COMMUNICATIONS

Evolving to Meet the Need Operator assisted Standalone services with premium pricing Telephone based Limited usage and service providers Automated Self-service with commodity pricing Telephone and PC based Integrated provisioning/billing Substantial usage and service providers

Evolving to Meet the Need Collaborative Services Multimedia (IM/Audio/Web/Video) Converged and contextual Ubiquitous usage & interoperable providers Portals, CSP’s, Telcos, Premise based solutions Combination of free and fee based services Network based

Contextual Conferencing Example going into a SP or a business, using an IM capability to escalate from chat, to phone to web. Illustrate the 2.0 concept

Intelligent End Points & Soft Clients The ultimate goal stated by all telecommunications companies is to leverage a unique IP backbone to provide unified communications services combining conferencing, presence, messaging over fixed and mobile networks wherever the customer is. Soft clients are an onramp to making unified communications a reality and a true natural extension of workflow. Softphone of today vs tomorrow Soft clients can also play in the mobile world (run on Windows Mobile, etc…) users will increase with WiFi enabled phones and city wide wifi networks

Converged Conferencing Now The multimedia minute, through integration, makes any business process real-time Tools and technology exist today Increase productivity, save time and money Leverage what is already in place Deploy quickly and easily Seamless escalation From IM/presence to voice, video and web Everyday use growing Behavioral shift v. technological shift Technology is available today and providers recognize need to help people get work done by leveraging their technology. State that while tools and technology exist today the market is still growing, penetration outside N. Am still low and that every day use is still a challenge. Implementing a technological shift is easier than a behavioral shift.

Q&A Thank You