Information Management Confidential Internal Use Only MEI Confidential - Under NDA - NDA Customer Customer Present- ation PDF Copy Paper PPT Without Any Marking YES NO Information Management

<< New Product >> Multi-format Live Switcher AV-HS300 Product Information Rev.1.12 Jan. 16th 2008 Matsushita Electric Industrial Co.Ltd. Panasonic System Solutions Co. Broadcast and Multimedia Division

Background of Product Introduction 1 Rapid expansion of large PDP and LCD monitors for digital broadcasting 2 Introduction of low price consumer HD camera recorder 3 Movement to HD video in most industries because of low price HD equipments availability 4 Demand of live switchers with digital and HD signal interface is increasing. Panasonic is introducing a digital HD/SD multi-format live switcher in corresponding with HD formats in all over the world. 5

Corresponding to HD/SD Multi-format Key Features Corresponding to HD/SD Multi-format Corresponding to global HD/SD multi-format. Global HD/SD multi-format video signal can be switched. 6-inputs and 3-outputs(SDI standard) HD/SD-SDI signal and DVI signal are supported. Analog HD component signal is supported by an optional input board. Best Switcher for Live Operation Built-in 10-bit 6-channel frame synchronizer, which is useful for high quality switching. (No freeze picture in asynchronous video input) DC 12V battery power operation for outdoor use.

Corresponding to global HD/SD multi-format Key Feature (1) Corresponding to global HD/SD multi-format Compact size and high performance switcher corresponding to global HD/SD multi-format video signals Multi-purpose camera AK-HC1500 Memory Card Camera recorder [P2 handheld] AG-HVX200 Multi-format Live switcher AV-HS300

6-inputs and 3-outputs(SDI standard) Key Feature (2) 6-inputs and 3-outputs(SDI standard) HD/SD-SDI signal and DVI signal are supported. Analog HD component signal is supported by an optional input board. [Input] Video:6 channels (SDIX5(HD/SD),DVI-IX1,Analog HDX5 (option)) Reference Signal:1 channel [Output] Video:3 channels (PGM,PVW,AUX) PGM: SDIX2 outputs, Analog HDX1 output PVW: SDIX1 output, Analog HDX1 output AUX: SDIX2 outputs, Analog HDX1 output ; option

VGA – DVI converter is necessary DVI Input DVI Cable DCI-I Connecter PC with DVI output Digital Input Analog Input PC with VGA output DVIIN | MODE | SCAL | 2/15 | DIG | NORM | ANLG FULL VGA – DVI converter is necessary

Best Switcher for Live Operation Key Feature (3) Best Switcher for Live Operation - Built-in 10-bit 6-channel frame synchronizer, which is useful for high quality switching (No freeze picture in asynchronous video input) - DC power operation, then possible to use out of doors - 6-tally outputs and RS-422 interface (Corresponding to GVG protocol) - Simple operation with 9 wipe patterns and 3 directional wipes - Equipped with network interface for capturing video image from a personal computer Multi-format Live switcher AV-HS300

BKGD KEY PVW Confidential AV-HS300 BLOCK DIAGRAM Internal Use Only S/P SDI-1 SDI-2 SDI-3 SDI-4 SDI-5 DVI AV-HS300 BLOCK DIAGRAM D A S/P S/P S/P S/P S/P DVI Y,Cb,Cr Analog In 5 A/D 4 A/D 3 A/D 2 A/D REF-IN/OUT CLK GEN 1 A/D Ethernet Through/OUT (OPTION) FS FS FS FS FS FS Color BKGD Color Bar Black FMEM Matte KEY (FILL) FILL SOURCE Matte (EDGE) BKGD KEY PGM OUT PGM P/S PST D/A WIPE Matte (BORDER) PVW OUT PVW P/S D/A AUX OUT P/S AUX D/A CLEAN PVW PGM

Controls and their Functions LCD MENU (19) LCD (20) Rotary Encoder WIPE (7) Wipe Pattern (8) Wipe Direction (9) FUNC (10) Freeze Indicator (19) (1) (7) (12) (8) (10) (13) (1) Power Switch (2) Power Indicator (3) Alarm Indicator (9) (20) (6) (13) (4) CROSSPOINT (4) A-Bus Crosspoint Switch (5) B-Bus Crosspoint Switch (6) Source Selector (11) (12) (16) (18) (5) (14) (15) (17) TRANSITION (11) BKGD (12) KEY (13) KEY Indicator (14) MIX (15) WIPE (16) AUTO (17) Fader Lever (18) Bus Tally Indicator

Markets / Applications MICROSCOPE OPERATION ROOM TRAINING VIDEO PRESENTATION VIDEO NEWS STUDIO PRODUCTION STUDIO WEATHER CAM, TRAFFIC CAM CELEMONY MEETING NIGHT CLUB KARAOKE CLUB MUSIC HALL BROADCAST MEDICAL SPECIAL SHOOTING DOCUMENT CAMERA PRODUCTION STUDIO ENTERTAINMENT PRODUCTION BRIDAL SHOOTING EVENT SHOOTING DOCUMENT SHOOTING CHURCH TEMPLE BRIDAL BRIDAL SHOOTING SERMON RECORDING VIDEOGRAPHER SPORTS RACE TRACK VIDEO CONFERENCE TRAINING VIDEO ADVERTISING VIDEO QUALITY CONTROL NHL/NFL/NBA/MLB TRAINING VIDEO SPORTS PROGRAM VIDEO PRODUCTION RACE TRACK COLLEGE GOVERNMENT COURT ROOM PERLIAMENT POLICE DEPT. NASA/FBI/DOD TRAINING VIDEO DISTANCE LEARNING SPORTS

SYSTEM EXAMPLE (1) HD-SDI camera environment (with Gen-Lock) AV-HS300 B.B. Signal Generator HD Component HD SDI Camera Panasonic AK-HC1500 AK-HC910, Canon XLH1 Other HD Cameras +Analog-SDI Converter HD-SDI HD Component Monitor HD-SDI HD-SDI HD SDI Monitor HD-SDI HD-SDI HD-SDI PDP(SDI-IN Option) HD VTR(SDI) Component HD-SDI Analog-HD/SDI Converter AV-HS300 AC Adaptor AW-PS505A DVI or VGA PC

SYSTEM EXAMPLE (2) HD camera environment (Without Gen-Lock) * An optional HD analog input unit is used. HD Analogue Component HD-SDI HD SDI Camera Panasonic AK-HC1500 AK-HC910, Canon XLH1 HD Component Monitor HD-SDI HD-SDI HD Camera Panasonic AG-HVX200 Canon XLH1 Sony HVR-Z1J Victor GY-HD100 HD SDI Monitor HD Analogue Component HD Analogue Component HD Analogue Component HD DVD PDP HD VTR HD Analogue Component AV-HS300 DVI or VGA AC Adaptor AW-PS505A PC Optional HD analog

Just US$ 9,980 with analog input Confidential Internal Use Only AV-HS300 Sales Wizard Convenience No other product Just US$ 9,980 with analog input Almost consumer & prosumer products have only analog output => Analog to Digital converter is necessary Almost consumer & prosumer products have NO Gen-lock input => Frame Synchronizer is necessary AV-HS300 works as 3 inputs Frame Synchronizer and A/D converters.

Three Frame Synchronizer Confidential Internal Use Only Three Frame Synchronizer Example HDV, AVCHD, DVD recorder / HDD recorder can be synchronized to system reference. SYSTEM Analog HD Ypbpr PGM OUT CAM1 HD-SDI PVW OUT CAM2 HD-SDI Analog HD Ypbpr AUX OUT CAM3 HD-SDI Analog HD Ypbpr Consumer products can be used as professional Sync GEN REF IN TRI or BB

Three HD Analog / Digital converters Confidential Internal Use Only Three HD Analog / Digital converters SYSTEM Analog HD Ypbpr CAM 1 PGM OUT CAM1 HD-SDI Analog HD Ypbpr PVW OUT CAM2 HD-SDI AUX OUT CAM3 HD-SDI CAM 2 Analog HD Ypbpr CAM 3 Prosumer products can be used as professional Sync GEN REF IN TRI or BB

HD VDA (Video Distribution Amplifier) Confidential Internal Use Only HD VDA (Video Distribution Amplifier) (HD-SDI x5 ANALOG x3) AV-HS300 has 8 outputs and works as 1-inputs 8-output VDA HD-SDI x5 PGM 1, 2 PVW AUX 1,2 ANALOG x3 PGM, PVW, AUX 50 50 50 50 HD-SDI 50 50 50 50 50 One more output using through output

3x3 HD-SDI Routing Switcher Confidential Internal Use Only 3x3 HD-SDI Routing Switcher AV-HS300 works as 3x3 HD-SDI Routing Switcher with 2 or 3 outputs VDA source 1 source 1 source 1 Frame Synchronizer Routing Switcher VDA source 1 HD-SDI IN HD-SDIx2 ANALOG-HDx1 source 2 source 2 HD-SDIx2 ANALOG-HDx1 HD-SDIx2 ANALOG-HDx1 source 2 3 X 3 source 3 source 3 source 3 Source 3 NO switching noise by FS function

Simple WIPE application Confidential Internal Use Only Simple WIPE application Comparison of picture quality using WIPE function AVCHD vs. HDV DVCPRO vs. HDCAM Compressed video vs. uncompressed AVCHD AVCHD HDV HDV Target customer - Manufacture for comparing picture quality at Exhibition - Manufacture and Laboratory for evaluating picture quality

INSTALLATION EXAMPLE NASA For switching Multi-purpose camera AK-HC900 Confidential INSTALLATION EXAMPLE NASA For switching Multi-purpose camera AK-HC900

INSTALLATION EXAMPLE Mobile Studio Application Mobile Studios, Inc http://www.mobilestudios.com/proddetail.asp?prod=MS7HD%2DP&cat=5

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