Rotary Leadership Institute Future Vision Plan Update, Nov 2008 Rotary Leadership Institute Part III Public Image And Public Relations Slide 1 1

Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally Slide 2 2

- Paul Harris in 1935 (Peregrinations, vol II) Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations "In the promotion of understanding, it is important to reach large numbers, non- Rotarians as well as Rotarians, and you cannot reach large numbers privately.“ - Paul Harris in 1935 (Peregrinations, vol II) Slide 3 3

WHY PUBLIC IMAGE AND PUBLIC RELATIONS? Future Vision Plan Update, Nov 2008 WHY PUBLIC IMAGE AND PUBLIC RELATIONS? From the new PR Committee Manual (226c-en) : Having strong public relations ensures that communities around the world know that Rotary is a credible organization that meets real needs. Slide 4 4

The Role of your club’s PR committee Future Vision Plan Update, Nov 2008 The Role of your club’s PR committee From the new PR Committee Manual: The role of your club’s PR committee is: to create and implement a plan to tell Rotary’s story to the public and to promote the club’s projects and activities. Slide 5 5

When your Rotary Club has a positive public image: Future Vision Plan Update, Nov 2008 POSITIVE PUBLIC IMAGE When your Rotary Club has a positive public image: your current members are motivated to be active AND prospective members are eager to join your club. Slide 6 6

Future Vision Plan Update, Nov 2008 Session Goals Discuss Public Image and Publicity as it relates to Rotary and to your Rotary club Explore how your club can benefit from having a PR Strategy or Plan Identify your club’s target audiences and how you can effectively reach them and discover what resources are available to you Slide 7 7

Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations This powerpoint presentation can be seen on the www.rotary7070.org District website Go to the “PUBLIC IMAGE” tab at the top of the page Scroll down and click on the tab “2017-18 Public Relations and Public Image Presentation” Slide 8 8

INSERTS AND ONLINE MATERIALS Future Vision Plan Update, Nov 2008 INSERTS AND ONLINE MATERIALS RESOURCES Before we get started, I want to show you some of the resource materials that I really want you to look at when you go home. These resources really are the “nuts and bolts” of creating a positive Public Image for Rotary, and your Rotary Club. All available online, there are 5 Rotary resources that will help your club carry out EFFECTIVE Public Relations practices Slide 9 9

INSERTS AND ONLINE MATERIALS Future Vision Plan Update, Nov 2008 INSERTS AND ONLINE MATERIALS RESOURCES 1. Lead Your Club – Public Relations Committee manual: 2016-19 Edition 226c-EN 2. Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547A-EN 3. The Rotary Brand Center (My Rotary on the RI Website) 4. New for 2017-18 our new public image campaign: People of Action ( in the Rotary Brand Center) Slide 10 10

INSERTS AND ONLINE MATERIALS Future Vision Plan Update, Nov 2008 INSERTS AND ONLINE MATERIALS RESOURCES 5. Media Crisis Handbook 515-EN 6. Media Centre (My Rotary / News and Media) 7. “Public Relations” (My Rotary/ Learning & reference/Learn by Topic) on the RI rotary.org website 8. Public Image Newsletters (on the Rotary7070.org website) Slide 11 11

Downloadable from the rotary.org website. google “rotary 226c-en” Future Vision Plan Update, Nov 2008 RESOURCE 1: Lead Your Club – Public Relations Committee: 2016-19 Edition 226c-EN Downloadable from the rotary.org website. google “rotary 226c-en” Slide 12 12

COMMITTEE RESPONSIBILITIES: Future Vision Plan Update, Nov 2008 RESOURCE 1: Lead Your Club – Public Relations Committee: 2016-19 Edition 226c-EN COMMITTEE RESPONSIBILITIES: 1. Create awareness of club activities and projects among club members, media, and the community 2. Support the work of the membership committee 3. Learn key points for talking about Rotary and use them when speaking in public Slide 13 13

4. Use social media to promote awareness of Rotary Future Vision Plan Update, Nov 2008 RESOURCE 1: Lead Your Club – Public Relations Committee: 2016-19 Edition 226c-EN 4. Use social media to promote awareness of Rotary and your club in the community 5. Make sure your club’s image is in line with Rotary’s public image 6. Share your club’s Rotary stories with the local media 7. Become familiar with Rotary’s public relations resources Slide 14 14

Downloadable from the rotary.org website. Future Vision Plan Update, Nov 2008 RESOURCE 2: New from RI in August 2013 : Tell Rotary’s Story - Voice & Visual Identity Guide For Rotarians 547A-EN Downloadable from the rotary.org website. New Aug 2013 and already updated in January 2014 and reprinted May 2014 and again in July 2015 and in September 2016 Or google : rotary voice and visual identity guide Slide 15 15

RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guide For Rotarians (547-EN) Slide 16 16

RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN We have a powerful story to tell It’s up to all of us to protect, promote, and deliver our message in all of our interactions. By speaking, writing, and designing in a unified voice and look, we ensure that our communications are unmistakably Rotary. Slide 17 17

RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN Applying a consistent and clear Rotary style in all of our communications is vital to: strengthening our image and enhancing our reputation as a world-class organization. The downloadable resources and guidelines allow each club and district to work independently while maintaining a consistent identity throughout the organization. Slide 18 18

Provides a visual toolkit: with logos, Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN The new guide: Defines who we are Defines our “look” Provides a visual toolkit: with logos, masterbrand, imagery, icons, graphics Contains ideas on where we can use our new identity Slide 19 19

WHY Despite over 100 years of impact on our communities, Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN WHY Despite over 100 years of impact on our communities, Rotary does not get the recognition it deserves Slide 20 20

WHY RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN WHY Worldwide, more than 2 million nonprofits compete for limited volunteer hours, donor money, and other resources. Rotary has a great story to tell, but we need to tell it more simply and consistently. Slide 21 21

Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN WHY Our research has taught us better ways to frame our strengths and bring our core values to life. By providing a clear, consistent image of Rotary, we offer prospective members, donors, and volunteers a strong vision of what it means to engage with us. Slide 22 22

RESOURCE 2: Tell Rotary’s Story: Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story: Voice & Visual Identity Guidelines 547-EN In 2011 , Rotary started a multi year initiative to: Strengthen our image Expand public understanding of What Rotary does Motivate, engage, and inspire current and prospective members, donors, partners and staff Slide 23 23

Future Vision Plan Update, Nov 2008 Siegel + Gale Google: rotary siegel and gale From the Siegel + Gale website: Siegel+Gale: “ We brought a 100-year-old international service organization into the digital age.” extensive research - inputs representing audiences (Rotarian and non-Rotarian) in 167 countries, Slide 24 24

Future Vision Plan Update, Nov 2008 Siegel + Gale Rotary was not effectively communicating its approach and impact in terms relevant to external audiences. S +G created a brand architecture framework that clearly signaled how anyone could engage with Rotary - join clubs, exchange ideas and take action. Slide 25 25

S + G overhauled Rotary’s digital presence Future Vision Plan Update, Nov 2008 Siegel + Gale S + G overhauled Rotary’s digital presence They recognized that the member and non-member digital experiences needed to be drastically simplified and dramatically amplified both on the web and for mobile . Slide 26 26

Siegel + Gale : Rotary's New Website Future Vision Plan Update, Nov 2008 Siegel + Gale : Rotary's New Website S + G overhauled Rotary’s digital presence, two websites in one: My Rotary, a personalized experience for members and Rotary.org, an engaging experience for non- members digital solution delivered on our “simple is smart” philosophy creating two sites that use the new voice, and streamline content. Slide 27 27

foster collaboration and participation. Future Vision Plan Update, Nov 2008 Siegel + Gale S + G ultimately positioned Rotary to: increase membership and foster collaboration and participation. Slide 28 28

Future Vision Plan Update, Nov 2008 Siegel + Gale Three core ideas provide the clarity and focus to help every Rotary member answer the question, “What is Rotary?” Slide 29 29

Three core ideas Siegel + Gale Future Vision Plan Update, Nov 2008 Siegel + Gale Three core ideas Rotary joins leaders from all continents, cultures, and occupations. Rotary exchanges ideas, bringing our expertise and diverse perspectives to help solve some of the world’s toughest problems. Rotary takes action to bring lasting change to communities around the world. Slide 30 30

RESOURCE 2: Tell Rotary’s Story Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story Voice & Visual Identity Guidelines 547A-EN Our story hasn’t changed. But how we share it with the world is vital to our future. Through a unified Rotary look and clear and compelling voice, we are enhancing our legacy as one of the most widely recognized and respected organizations in the world. Slide 31 31

We are Rotary, and we have a great story to tell Future Vision Plan Update, Nov 2008 Siegel + Gale We are Rotary, and we have a great story to tell Be sure to get a copy and learn first hand how to tell Rotary’s story and Google” rotary siegel and gale Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 32 32

RESOURCE 2: Tell Rotary’s Story Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story Voice & Visual Identity Guidelines 547A-EN Just one example -our new Rotary Logo: For many years, our Rotary wheel stood alone as our logo on signage and communications materials. Although the words Rotary International were embedded in the wheel, they were hard to read from a distance. As a result, the general public did not always recognize Rotary’s involvement in a project or activity. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 33 33

RESOURCE 2: Tell Rotary’s Story Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story Voice & Visual Identity Guidelines 547A-EN That’s why we decided to expand our official logo to include the word “Rotary” next to the wheel. This is our official logo and our masterbrand signature, which should be used whenever possible. Our logo has recently evolved to include our wordmark, which is one word “Rotary” and our emblem, the Rotary Wheel Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 34 34

RESOURCE 2: Tell Rotary’s Story Future Vision Plan Update, Nov 2008 RESOURCE 2: Tell Rotary’s Story Voice & Visual Identity Guidelines 547A-EN Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 35 35

The mark of excellence (the Rotary wheel) should not appear alone Future Vision Plan Update, Nov 2008 Rotary's new Logo The word “Rotary” always appears before our emblem in all of our signatures This official logo is our masterbrand signature, which should be used wherever possible. The mark of excellence (the Rotary wheel) should not appear alone Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 36 36

Future Vision Plan Update, Nov 2008 RESOURCE 2: New logos Rotary has created a special signature system to allow you to identify each club, district or zone Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 37 37

RESOURCE 3: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 3: The Rotary Brand Center WELCOME TO THE BRAND CENTER Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 38 38

RESOURCE 3: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 3: The Rotary Brand Center It’s now easier than ever to strengthen Rotary’s image in your community with the materials and resources available in the  Rotary Brand Center. Google: rotary brand center and sign in to My Rotary Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 39 39

RESOURCE 3: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 3: The Rotary Brand Center Page One says: “Welcome to The Brand Center: Strengthen Rotary’s image by delivering a clear and compelling message that conveys what we do and how people can engage with us” Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 40 40

RESOURCE 3: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 3: The Rotary Brand Center The Rotary Brand Center: offers a simple and intuitive way to customize your club logo create a marketing brochure for your Club or give your newsletter AND WEBSITE a fresh look. You’ll also find guidelines and answers to frequently asked questions as well as information about why telling our story is important. Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 41 41

RESOURCE 4: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 4: The Rotary Brand Center New for 2017-18 our new public image campaign: People of Action Download ads and materials TODAY This is the “next step” in our global brand strengthening initiative It is a multi year campaign that narrows the gap between public awareness and public understanding of ROTARY Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 42 42

RESOURCE 4: The People of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The People of Action People of Action: The campaign brings the Rotary story to life for those who do not know us By showing Rotarians as the People of Action, we are: Leaders who work together in communities to : Inspire Transform Connect and Celebrate what is possible Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 43 43

RESOURCE 4: The People of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The People of Action People of Action: The campaign motivates, engages, and inspires: Current and Prospective Members Donors Partners Supporters Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 44 44

RESOURCE 4: The Peopel of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The Peopel of Action People of Action: The campaign materials now available: Videos Print Ads Outdoor Ads Online Ads Radio ads and scripts Campaign style guide and guidelines Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 45 45

RESOURCE 4: The Peopel of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The Peopel of Action People of Action: Multiple ads in all Rotary languages Templates created for you to customize with local images and content Use an ad specific to YOUR story Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 46 46

RESOURCE 4: The People of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The People of Action Most Important: Develop a media plan to place these new public image ads: Online In traditional media : newspapers, magazines, billboards Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 47 47

RESOURCE 4: The People of Action Future Vision Plan Update, Nov 2008 RESOURCE 4: The People of Action Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 48 48

RESOURCE 4: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 4: The Rotary Brand Center Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 49 49

RESOURCE 4: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 4: The Rotary Brand Center Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 50 50

RESOURCE 4: The Rotary Brand Center Future Vision Plan Update, Nov 2008 RESOURCE 4: The Rotary Brand Center Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 51 51

RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN Downloadable from the rotary.org Just type in 515-EN into the search box and press enter Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 52 52

RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN An effective media crisis plan is based , first and foremost, on the principles of truth, transparency, and sincerity Nothing in your club’s media crisis plan should compromise, or appear to compromise these key principles Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 53 53

RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN It is a “How To” guide of what to do: What to Do When Reporters Call What to Do If A Crisis Develops What To Do When the Media Contact You Rotary Foundation District Grants provide simplicity, flexibility, and opportunities for innovation. Clubs and their district will work together to fund smaller educational and humanitarian activities and these projects can be conducted either locally or internationally. The District Simplified Grants that we are familiar with already in the Rotary Foundation are a model of how “District Grants” will work in the future. These projects and activities should support the mission of the Rotary Foundation, allowing a broad range of choices for clubs and districts. The funding will come from the Rotary Foundation, but be administered at the district level providing a funding mechanism for the smaller projects that clubs and districts wish to undertake either in their local area or internationally. Slide 54 54

RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN Future Vision Plan Update, Nov 2008 RESOURCE 5: MEDIA CRISIS HANDBOOK 515-EN How to Maintain The Proper Attitude During Interviews What Mistakes To Avoid How Actions Speak Volumes How To Obtain Media Assistance From RI’s PR & Media Relations Staff Slide 55 55

Resource 6: Rotary Media Centre Future Vision Plan Update, Nov 2008 Resource 6: Rotary Media Centre Go to The Rotary Media Centre on the rotary.org website and take a look Slide 56 56

RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Viewable on the rotary.org website. Go to the rotary.org website Get into My Rotary Go to the “News and Media” scroll bar Scroll down to Media Centre OR just google: rotary media center Slide 57 57

RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE MEDIA CENTER Press Releases, Rotary In The News, Video, Facts Sheets, Brand Center, Media Inquiries, Member News, Images for the Media & Rotary Images, Tweets, Rotary Club Headlines Slide 58 58

RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 6: “ROTARY MEDIA CENTRE ” ON THE ROTARY.ORG WEBSITE Great Background material for you Press releases Fact Sheets Rotary at a glance Rotary and Polio Media resources (stories, photos, video) Rotary Public Service Announcements Slide 59 59

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE log in to “My Rotary” on the rotary.org website Go to the “Learning & Reference” on the scroll bar Go to “Learn By Topic” and Hit: “Public Relations” https://www.rotary.org/myrotary/en/learning- reference/learn-topic/public-relations Slide 60 60

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Slide 61 61

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Promoting Rotary to the general public can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign. By increasing the public's understanding of Rotary, we're strengthening our ability to make an impact in communities around the world. Slide 62 62

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Include a public relations component in your club's service project plan: It will help ensure your club’s projects and events get the attention and support they deserve. Slide 63 63

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE The following ideas can help you create a successful campaign. Know your local media Write a press release that journalists want to read More ideas for promoting Rotary Excellent Resources and references Tools Slide 64 64

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Know your local media Before sending stories to a journalist, get to know your audience. Read your local newspaper listen to the evening news follow Facebook and Twitter to identify where a Rotary story might fit. Slide 65 65

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Know your local media Consider inviting a local journalist to speak to your club about how to work with the media Or invite them to join a service project so they can see first-hand how your club is improving your community Slide 66 66

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Know your local media Develop a media list and keep it current. Get to know local journalists by inviting them to learn more about Rotary, your club, or a specific project. Slide 67 67

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Know your local media Contact the media with newsworthy story ideas, being sure to: Know your story and anticipate questions. Send background materials immediately following contact. Be persuasive, persistent, and friendly, but not aggressive. Slide 68 68

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Write a press release that journalists want to read Once you've developed a relationship with your local reporter, help them remember you through regular contact. Share news about your club projects, fundraising events, or the arrival of Youth Exchange students with a press release. Slide 69 69

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Write a press release that journalists want to read Develop your “news hook,” a persuasive reason for the news media to pursue a story Include the five Ws in the opening paragraph of your press release: who, what, where, when, and why Slide 70 70

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Write a press release that journalists want to read Keep it concise limit the press release to one page and paste into the body of your email rather than sending it as an attachment Slide 71 71

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Write a press release that journalists want to read Decide who , in your club, will respond to media inquiries and include their contact information Include visuals when you send to TV stations Slide 72 72

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE More ideas for promoting Rotary hold a special event start a Facebook page place a billboard ad Advertise on cable and public access TV Slide 73 73

RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 7: “Public Relations” ON THE ROTARY.ORG WEBSITE More ideas for promoting Rotary Create a public service announcement Write op-eds and letters to the editor Distribute club brochures, media kits, and fact sheets Post on your club website and social media outlets, including blogs, Facebook, Twitter, YouTube Slide 74 74

RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE AND in the District 7070 Monthly Newsletters Public Image Newsletters created by Carrie Jones , Rotary Zone 24 East Public image Coordinator and by D7070 Past District Governor Brian Thompson who is the Assistant Zone 24 East Public Image Coordinator Contain tips on how YOU can increase your club's Public Image Slide 75 75

RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE AND in the District 7070 Monthly Newsletters Go to the Public Image Tab on the rotary7070.org Website Scroll down in the drop down box to PublicImage Newsletters Slide 76 76

RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE Future Vision Plan Update, Nov 2008 RESOURCE 8: Public Image Newsletters ON THE ROTARY7070.ORG WEBSITE AND in the District 7070 Monthly Newsletters Slide 77 77

Publicity, Public Relations, and Public Image Future Vision Plan Update, Nov 2008 Publicity, Public Relations, and Public Image What is the difference? PUBLICITY the activity of creating a good opinion among people about your Rotary Club OR creating information that make people notice your Rotary Club Slide 78 78

Publicity, Public Relations, and Public Image Future Vision Plan Update, Nov 2008 Publicity, Public Relations, and Public Image What is the difference? PUBLIC RELATIONS the relationship between your Rotary Club and the public Slide 79 79

Publicity, Public Relations, and Public Image Future Vision Plan Update, Nov 2008 Publicity, Public Relations, and Public Image What is the difference? PUBLIC IMAGE is the concept that the ideas and the opinions that the public have about your Rotary Club may or may not be what they really are Slide 80 80

What is the image of Rotary in your community? Future Vision Plan Update, Nov 2008 What is the image of Rotary in your community? Focus on “Rotary” - not on your club and not on your particular member If you asked someone on the street IN YOUR COMMUNITY: What would they say Rotary is ? What would they say Rotary does ? Any thoughts? Let’s Discuss Slide 81 81

What is the image of Rotary in your community? Future Vision Plan Update, Nov 2008 What is the image of Rotary in your community? Focus on “Your Rotary Club” and not on your particular members If you asked someone on the street: Would they know there is a Rotary Club in your community? Would they know it is YOUR Rotary Club? Would they know what your Rotary Club does in your community and beyond? Let’s Discuss . Slide 82 82

Every 4 years, RI surveys 1,000 people in each of 6 countries Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian Magazine – page 53 Every 4 years, RI surveys 1,000 people in each of 6 countries In 2010: Argentina, Australia, Germany, Japan, South Africa, USA: To gauge the general public’s awareness and perception of Rotary The results are consistent with those found in 2006 Slide 83 83

62% of the non-Rotarians recognize the Rotary name, Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian Magazine – page 53 62% of the non-Rotarians recognize the Rotary name, but of those, only 37% have some familiarity with WHAT ROTARY DOES In other words, while respondents had heard of Rotary, they knew little about its activities Slide 84 84

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian When asked to describe Rotarians, 65% answered “charitable, respected, and caring” But only 26% described them as women and men and 50% described them as men only . Slide 85 85

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian The public’s interest in joining a Rotary Club is low 16% of the respondents said they would likely join a Rotary Club 60% said they would be unlikely to join Slide 86 86

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian The survey included a cross section of each country's population by: age, gender, income level, and education level. . Slide 87 87

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian In Japan, 67 percent of respondents, age 40 or older, said they had heard of Rotary, compared to only 38 percent of those younger than 40. Slide 88 88

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian In Argentina 63 percent of the highest income bracket had heard of Rotary, while only 20 percent of the lowest income bracket had heard of Rotary. Slide 89 89

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian Awareness and familiarity may seem similar, but the difference between them is significant. Awareness is recognition of the Rotary name Familiarity is the ability to describe what the name means High awareness does not equal high familiarity Slide 90 90

Who Knows What About Rotary – From Jan 2012 The Rotarian Future Vision Plan Update, Nov 2008 Who Knows What About Rotary – From Jan 2012 The Rotarian Pauline Leung, Rotary’s Public Image general coordinator, at the time said: Building familiarity is not easy We must have consistency when promoting the image of Rotary. Rotarians should receive training so they can clearly express our position, our vision, our values, and our areas of focus. Slide 91 91

Has your club changed? Have you changed? What were the results? Future Vision Plan Update, Nov 2008 What were the results? New Rotary.org website New Rotary Brand Centre New Logo New Rotary Voice and Visual Identity Guide New Rotary Media Centre New Public Image Campaign – People of Action Has your club changed? Have you changed? Slide 92 92

How can our clubs do better at Public Relations? Future Vision Plan Update, Nov 2008 How can our clubs do better at Public Relations? In many communities, very few people even know a Rotary Club exists. Slide 93 93

How can our clubs do better at Public Relations? Future Vision Plan Update, Nov 2008 How can our clubs do better at Public Relations? Visible, sustainable hallmark projects Promoting club activities and programs in the media (newspaper, radio, TV, magazine, Facebook, Twitter, Instagram,etc) Signage Slide 94 94

How can our clubs do better at Public Relations? Future Vision Plan Update, Nov 2008 How can our clubs do better at Public Relations? Web presence Individual Rotarians keeping Rotary in the forefront of their personal & business life Wear your Rotary pin, Four Way Test and Objects of Rotary banners in your office Slide 95 95

Common Misconceptions Future Vision Plan Update, Nov 2008 Common Misconceptions 1. Everyone has heard of Rotary. – “No they have not!” 2. Everyone knows what Rotary involves. – “They think we are a charity organization!” 3. Just because YOU know you’re in Rotary, YOU assume everyone else does too! “wear that pin!” 4. If someone really wanted to be in Rotary, they’d ask you about joining your club. “Really - is it that simple”? . Slide 96 96

Common Misconceptions Future Vision Plan Update, Nov 2008 Common Misconceptions 5. Service Clubs are no longer dominant forces.-True! 6. NGO’s, Business, Social networks, and Charities are all getting into philanthropy. – True! 7. Do we think: “We have always done it like this!” 8. TIME TO CHANGE! – TRUE! Slide 97 97

Who Are Your Publics? Who are your publics? Who are your audiences? Future Vision Plan Update, Nov 2008 Who Are Your Publics? Who are your publics? Who are your audiences? Slide 98 98

Who Are Your Publics / Audiences? Future Vision Plan Update, Nov 2008 Who Are Your Publics / Audiences? the media local government officials the business community civic leaders and other organizations qualified prospective members Your current members people directly affected by Rotary service projects. Slide 99 99

Public Relations In Action – Role of your Rotary Club Future Vision Plan Update, Nov 2008 Public Relations In Action – Role of your Rotary Club Public Relations in Action is : Developing a message for these audiences finding an appropriate way to deliver it Slide 100 100

News Releases and Club Bulletins Your District Newsletter Websites: Future Vision Plan Update, Nov 2008 Tools of The Trade News Releases and Club Bulletins Your District Newsletter Websites: Rotary International District Website Your Club’s website Slide 101 101

Tools of The Trade Electronic Media: Future Vision Plan Update, Nov 2008 Tools of The Trade Electronic Media: Does Your Club have a Twitter Account, Blogs, a Facebook Page (Rotary does) Do you send videos to You Tube (Rotary does) Is your Rotary Club LinkedIn? (Rotary is) . Slide 102 102

Humanity In Motion Humanity In Motion - Public Service Announcements Future Vision Plan Update, Nov 2008 Humanity In Motion Humanity In Motion - Public Service Announcements Radio TV Billboards Do you use them? Take a look in the Rotary Brand Center and Rotary Media Center Slide 103 103

Future Vision Plan Update, Nov 2008 Humanity In Motion Humanity In Motion Television Public Service Announcement entitled “The Missing Piece”…. It was used on TV for our 2012, 2103 and 2014 Rotary Public Image Grants across 5 Districts in Ontario, eastern Michigan, and northeastern New York State Slide 104 104

Humanity In Motion It goes like this ….. Future Vision Plan Update, Nov 2008 Humanity In Motion It goes like this ….. “Making the world a better place is an intricate puzzle and piece by piece , the women and men of Rotary have worked hard to fight hunger, promote literacy, and move the world toward peace. But there is still much to be done, still some missing pieces, and one of those missing pieces is you. Learn how you can help Rotary put together a better world at Rotary.org…Rotary… Humanity in Motion.” Slide 105 105

Future Vision Plan Update, Nov 2008 Humanity In Motion Be sure to go to the rotary.org website . Click on Humanity In Motion and look at the television public service announcements, and see the one called “The Missing Piece” The PSA asks the viewer to: go to rotary.org to learn more about Rotary challenges them to join Rotary. Slide 106 106

Future Vision Plan Update, Nov 2008 Humanity In Motion Does your club use the “Humanity In Motion” and “This Close” Public Service Announcements?: ARE YOU USING THESE ANNOUNCEMENTS: ON YOUR WEBSITE, ON YOUR FACEBOOK PAGE IN YOUR BULLETIN IN THE LOCAL PAPER, ON RADIO, ON TV? Slide 107 107

Your club media plan It’s FEBRUARY 24, 2018. Future Vision Plan Update, Nov 2008 Your club media plan It’s FEBRUARY 24, 2018. Has your club put together Your Club’s MEDIA Plan for THISRotary Year? AND NEXT Rotary Year? Slide 108 108

Your club media plan Consider the following factors: Newspaper Future Vision Plan Update, Nov 2008 Your club media plan Consider the following factors: Newspaper Internet TV Radio Billboards Other Media – Facebook, Twitter, LinkedIn, etc Club Brochure Fundraisers Feature Articles in your local media Slide 109 109

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing The ability to write easily, logically, and succinctly is vital in public relations. The object of most PR writing is to grab the reader’s attention. Slide 110 110

Public Relations Writing – PIPR-2 Future Vision Plan Update, Nov 2008 Public Relations Writing – PIPR-2 Most press releases and other written communications for the media use an inverted-pyramid style: the most important and relevant information at the top (THE LEAD) followed by gradually less important information. Lead Most Important Information Additional Facts Background Slide 111 111

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing The headline and the first sentence are the two most important parts of a press release. Make sure they are compelling enough to draw the editor or reporter in. Use active verbs in headlines, making them brief and to the point. Slide 112 112

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing LEAD PARAGRAPH: Include the five Ws in your first paragraph, ideally in the first sentence: • Who? The main focus of your story — a person or group of people that is the essential element of the story • What? The event or project with which your club is involved • Where? The location of the event, including a street address • When? The time, day, and date of an event or the time period involved for a person or project • Why? The reason this event, person, or project is significant to the general public Slide 113 113

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing SOME TIPS ON NEW RELEASES: Determine who will be the contact person for media inquiries Place that person’s name, e-mail address and phone number in the upper-left corner. If your club Web site is current, also include the Web address. Slide 114 114

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing SOME TIPS ON NEW RELEASES: Keep your release concise. State opinions in quotes from club leaders, project beneficiaries, or person being featured or honored. Decide what information is necessary and then focus on one or two main points. Limit the release to one page. Slide 115 115

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing The Last Paragraph : Rotary Fact Sheet: A fact sheet provides details about Rotary programs to ensure journalists have accurate background information. You can download Rotary fact sheets, on many Rotary topics and themes, from the Public Relations section at www.rotary.org. Slide 116 116

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing The Last Paragraph : Here is one example that I use : Rotary is a leadership organization. We’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community. Slide 117 117

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing The Last Paragraph : Here is another one that I use : We are 1.2 million neighbors, friends, and community leaders who come together to create positive, lasting change in our communities and around the world. Our differing occupations, cultures, and countries give us a unique perspective. Our shared passion for service helps us accomplish the remarkable. Our work impacts lives both at the local and international levels, from helping families in need, right here in Oshawa, to working toward a polio-free world. Slide 118 118

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing The Last Paragraph : Here is another one that I used last year to promote a fundraising event : The Rotary Club of Oshawa-Parkwood has been serving the Durham Region for over 40 years as a result of various fund raising endeavors. If you would like to learn more about Rotary or become a member please call President Dave Andrews at 905- 576-0187 or Membership Director Lennis Trotter at 905-432-4750. Look for us at http://www.rotaryoshawa-parkwood.org/ and like us on Facebook Rotary Club of Oshawa-Parkwood, Slide 119 119

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing Let’s go to PIPR-2 Let’s do a Headline and The Lead paragraph for the Scarborough Mirror newspaper, 10 minutes, in groups, select one spokesperson to read your paragraph It is not an ad we are creating; it is a story Slide 120 120

Public Relations Writing Future Vision Plan Update, Nov 2008 Public Relations Writing Here are the facts: Let's pretend it is still 2017 Rotary Club of Scarborough is holding the Scarborough Rotary Ribfest 2017 on August 12 to 14 at Thomson Memorial Park (Corner of Lawrence Ave. & Brimley Rd.) Lots of entertainment, food, drinks, etc Lots of Free parking Proceeds go to various Rotary projects in the community and world wide Club President: Gerard Baribeau Don Hall - Ribfest Event Chair Slide 121 121

Future Vision Plan Update, Nov 2008 Sample Lead Paragraph ROTARY CLUBS OF OSHAWA AND OSHAWA-PARKWOOD ROTARY INTERNATIONAL DISTRICT 7070 NEWS RELEASE FOR IMMEDIATE RELEASE The City of Oshawa proclaims World Polio Day in Oshawa on October 24, 2017 OSHAWA, ONTARIO - October 17, 2017 -- In honor of World Polio Day 2017, which is widely recognized on October 24, the Rotary Clubs of Oshawa and Oshawa-Parkwood received proclamations from The City of Oshawa on Monday, October 23, 2017, at the noon hour meeting of the Rotary Club of Oshawa, at the Jubilee Pavillion, it was announced today, by Ron Dick, President of the Rotary Club of Oshawa. Oshawa Mayor John Henry (who is also a long-time member of the Oshawa Rotary Club) presented the Proclamations to Ron Dick, President of the Oshawa Rotary Club and to Ted Morrison, President of the Oshawa-Parkwood Rotary Club, who is also a Past District Governor of Rotary International. Slide 122 122

Future Vision Plan Update, Nov 2008 Rotary Leadership Institute – Part III Public Image and Public Relations We have just skimmed the surface of Public Image and Public Relations If you would like a copy of this presentation, look on the District website www.rotary7070.org under the Public Image tab. dave.f.andrews99@gmail.com Slide 123 123