Homework #1 Due October 21

Advertising with English & Korean Why is English sometimes used with advertising in Korea? Romanized Korean 청 주 = Cheongju Hangulized English Audio = 오 디 오 Other Examples: Lotteria, Let’s Be (coffee) Choose one sign and discuss!

Stores/Shops Home Plus E-Mart Dream Plus HomeEver GS Mart Family Mart Angel In Us Coffee Rosebud New Yorker Tom and Tom’s By the Way Hi-Mart

Brand names Pro Specs Beanpole Treksta Black Yak The Red Face Bang Bang Vintage Brothers PAT Skinfood Innisfree Misha Land Rover

Music Groups Epik High Girl’s Generation Wonder Girls Super Junior Big Bang 2NE1 After School 2PM Brown Eyed Girls Crying Nut C.N. Blue DJ DOC Drunken Tiger g.o.d. HOT G-Dragon

TV Shows & Dramas K-pop Star Star King Number 1 Sponge Running Man Golden Bell Happy Together Secret Garden Full House Coffee Prince IRIS Royal Family High Kick

City Nicknames Hi Seoul Fly Incheon Dynamic Busan Colorful Daegu Your Partner Gwangju Ulsan for You Amazing Iksan Happy Suwon Powerful Pohang Fantasia Bucheon It’s Daejeon

Example Samsung is actually a Korean name written in English (Romanized). Because Samsung exports products worldwide, they chose English in order to communicate with the most people. Generally, English is the standard for international business and communication.

Example The Korean search engine ‘Naver” is written in English because English is the language used for internet addresses. www.naver.com Korean users need to know how to spell the name in English, so that may be the reason it is not expressed in Korean.

Talk about it! Find a sign that uses English. Copy the picture/take a photo Discuss why you think English was used. Write 2-5 sentences.