Media Literacy: Advertising

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Presentation transcript:

Media Literacy: Advertising

Ads “Teenagers are strongly influenced by advertising.” AGREE or DISAGREE EXPLAIN/DISCUSS This quotation is a sweeping generalization. Does it apply to you? What is Media Literacy? (2:55mins): http://www.youtube.com/watch?v=lKlJOxwyMWU

Influence of Advertising

Answers

Or a Corporate Identity What is a BRAND? A brand is a type of product manufactured by a company under a particular name. It is NOT Marketing A logo Advertising Or a Corporate Identity BRAND IS… Confidence / Passion / Belonging / Action / Security / A set of unique values

The ABC’s of Brands

Product Placement “Why would companies pay to have their products used in films and television shows?”

Look Around You! Where do you usually find ads? What is the definition of advertisement? What about the classroom? Is the school free from ads?

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Challenge: With a partner, scour the school for 5 minutes looking for any form of advertisement. Record your findings on worksheet – Advertising Environment.

Worksheet Advertising Environment Directions: Today, while you are at school and as you travel home (whether it is by bus, car or foot) notice the ads that you see. Fill out the chart and then answer the questions below, using the backside of this paper if you need more room: Worksheet Advertising Environment Where is the ad? What is the ad for? Do you use the product?