Instagram Hashtags and DMs

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Presentation transcript:

Instagram Hashtags and DMs Alex Byers Saint Vincent COllege

INSTAGRAM Stats 7 out of 10 Hashtags on Instagram Are Branded. Hashtags help organize and categorize content. Used for marketing campaigns. 12.6% more engagement, optimum hashtag number is around 11. 70% of US Businesses Are Using Instagram in 2017. There are currently 15 million Instagram business profiles. 80% of Users Follow At Least One Business on Instagram. 30% of the Instagram users have purchased a product they first discovered on Instagram. Posts With a Location Get 79% More Engagement. Real people are searching.

Instagram Stats

Searching # Hashtags & DMs #PITTSBURGH

What do I say? “Chris, saw your videos, love (heart emoji) your stuff. Here’s a $15 off coupon to our high-protein chicken entrée – would love for you to try.” (Insert emoji’s wherever appropriate!) Only HE sees it. You haven’t hurt any of your loyal customers who want the same promotion. He comes and posts a photo of his experience and creates word of mouth. Now your $15 acquisition (cost of meal) is amplified, and you’re getting a 10k+ media amplification against your $15 and your DM time. OR – Chris, I would love to show you our new kitchen and show you some new, healthy and fun recipes. OR – Chris, I would love to connect and cook for you and and a guest in our VIP dining lounge. OR is the key and I would love to give you.

SEARCHING # HASHTAGS AND DMs #HANDMADE JEWELERY

What do I say? “Love your creations and work. I would love to be able to bring you some value. Are you doing anything around marketing? Let me know – have a great day.” OR “The video with you and the little kid is awesome! Do you have a website I can buy some of your creations? Would love to help and set you up with an online store.” DMs = simple. Virtual business card. Version of “cold calling,” but you’re actually connecting with these people based on interest. Are you doing this? If so, how many hours a day are you doing this? Some people are doing this 5-6-7 hours a day.

CONCLUSION Put in the work. Not everyone is going to respond or take you up on the offer. Search hashtags and locations. Look at account, followers and content. See how you can bring them value. Business development in 2017 through a smart phone on 1 app.