Propaganda & Public Opinion

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Presentation transcript:

Propaganda & Public Opinion

Public Opinion What is public opinion? Total of opinions held about a particular issue (collective opinion of the nation) Measured via public opinion polls of a representative sample of the population

What influences Public opinion? Family Friends Religion School Mass Media (internet, TV, radio, books, etc.) Gender

Propaganda Ideas that are spread to influence people Revealed propaganda: makes audience aware that someone is trying to influence them Examples? Concealed propaganda: presented as fact, sources kept secret

Propaganda in campaign advertisements On L, record the propaganda techniques that you see being used in each campaign ad. You should be able to come up with AT LEAST 2 techniques per commercial. 1952: Eisenhower 2016: Clinton 1952: Eisenhower/Stevenson 2016: Trump 1956: Stevenson/Eisenhower 1984: Reagan/Mondale 1992: Clinton 2012: Obama 2012: Romney 1952 Eisenhower: https://www.youtube.com/watch?v=YmCDaXeDRI4 “1952 Eisenhower Political Ad- I Like Ike” 1952 Eisenhower/Stevenson: https://www.youtube.com/watch?v=1rYk-1qlUR0 “1952- Eisenhower AD (2)” 1956: Stevenson/Eisenhower “1956 - Republican Flip Flopping” (Stevenson, 1956 – running vs. Eisenhower) http://www.youtube.com/watch?v=WFW9bKxZFBg 1984: Reagan/Mondale http://www.livingroomcandidate.org/commercials/1984; 1984, Reagan ( R ) vs. Mondale 1992: Clinton “Bill Clinton attacks ‘read my lips’ “, Clinton 1992 http://www.youtube.com/watch?v=vnUv7y4U2T0 2012: Obama "Clear Choice" - Obama for America TV Ad (Obama 2012) http://www.youtube.com/watch?v=9xsZ45Weng0 2012: Romney “Too Many Americans” (Romney 2012) http://www.youtube.com/watch?v=ky45CrITPFc

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