Week 4 ads as (distorted) cultural indicators

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Presentation transcript:

Week 4 ads as (distorted) cultural indicators : simplifications and stereotypes

The “Marlboro Man”

“Marlboro Man” TV commercials https://www.youtube.com/watch?v=60n6YSLhUoI https://www.youtube.com/watch?v=wibHcZ4FNbU

“Get a Mac” https://www.youtube.com/watch?v=0eEG5LVXdK o UK version: https://www.youtube.com/watch?v=fZ18KYLBAEc

IKEA Italian https://www.youtube.com/watch?v=fPC- RsKPxOY UK “Tidy up” campaign https://www.youtube.com/watch?v=WkSRsmIgp mc

Interactive internet ad https://www.youtube.com/watch?v=- e5WQr8BU7Y

Ads Selling tools Part of a professional culture Cultural indicators Part of our media culture