GAHS Social Studies Department The Mass Media GAHS Social Studies Department

The Role of Mass Media medium A ________ is a means of communication; it transmits some kind of information. medium Forms of mass media: Television Internet Print Radio

America’s Main Sources of News Television Where ___% of adults get their news*—____ source in the U.S. 55 #1 More watch _____ news; fewer watch ________ news local national *Gallup Poll, June 2013

____% of adults get their news* 21 Internet ____% of adults get their news* 21 *Gallup Poll, June 2013

Print—Newspapers & Magazines 9 ___% of adults get their news* Sells have been steadily _________ for years declining Radio ___% of adults get their news* 6 Most Americans get their news from ________ sources multiple *Gallup Poll, June 2013

Americans Changing Relationship w/ News Portable Smartphones Tablets Notebooks & Laptops

Americans Changing Relationship w/ News Personalized News Apps Vast majority of Americans say they see political content on ___________* Social Media 77% of web-using adults are on ________* Facebook Tweeter 22% are followers on ________* 10% of Americans get news from ________** YouTube *Pew Research Center Report, Nov. 2014 **Pew Research Center Report, Aug. 2013

America’s Changing Relationship w/ News Participatory Retweets Posts on Facebook News-related email 50% of Social Media users have _______ a news story, image or video* “shared” *Pew Research Center Report, Aug. 2013

America’s Opinion of the Mass Media regular 80% trust their _______ news source* 72% say “most news sources today are ______ in their coverage.”** biased *Pew Research Center Report, April 2014 **Pew Research Center Report, March 2010

“Most trusted man in America” _________ typically report the news—facts Reporters _____________ comment on news—opinions Commentators 24-hour news networks are largely _________ commentary Walter Cronkite “Most trusted man in America” Rush Limbaugh Radio Talk Show Host

Decision 2012: Tone of the Coverage* Obama Negative Positive Fox News MSNBC 46% 6% 15% 39% Romney Negative Positive Fox News MSNBC 12% 28% 71% 3% *Pew Research Center Report, Jan. 2014

The Media and Politics shaping Media plays a very large role in ________ the Public Agenda shaping societal problems that leaders & citizens agree need attention

TV allows candidates to appeal _______ to the people directly TV allows candidates to appeal _______ to the people without the help of a _____ party Romney speaks with Jay Leno on the Tonight Show Obama “Slow Jams the News” with Jimmy Fallon

“Please feel free to take me out of context” Newscasts often use short, sharply focused ___________ Sound Bites snappy reports that can be aired in ______________ 30 – 45 seconds “Please feel free to take me out of context”

Limits on Media Influence Few people actually take in and __________ much of what the media has to say understand

Many news sources only _______ the news “skim” Report only what editors deem __________ important Most __________ stories of the day interesting __________ or _______ sometimes drive the coverage Circulation ratings

In-depth _________ is available to those who want it and will seek it out* coverage *The GASD does not endorse any news show. To ensure complete and accurate information, obtain your news from multiple sources.

Essential Question: The media is trying to persuade you Does the media tell you what to think or what to think about? (Think about the meaning of the question before you answer) The media is trying to inform you

Work Cited Gallup June 2013: http://www.gallup.com/poll/163412/americans-main-source-news.aspx PRC Aug 2013: http://www.pewresearch.org/fact-tank/2014/09/24/how-social-media-is-reshaping-news/ PRC Nov 2014: http://www.pewresearch.org/fact-tank/2014/11/12/facebook-and-twitter-as-political-forums-two-different-dynamics/ PRC April 2014: http://www.pewresearch.org/fact-tank/2014/11/10/you-dont-really-have-to-know-a-news-outlet-to-say-you-trust-it/ PRC March 2010 http://swampland.time.com/2010/03/01/news-bias-americas-guilty-pleasure/ PRC Jan 2014: http://www.pewresearch.org/fact-tank/2014/01/14/five-facts-about-fox-news/

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