Collaboration Project By the Design Thinkers
Brief Summary Create a platform to increase student-to-student collaborations within a University setting. Elevating an individuals experience and skills, by exposing them to real-world working atmosphere and bolster their résumé.
Pain Lack of networking and awareness between students Students are facing the difficulties in contact with other students from different faculties/campus and years. There is also not much awareness around the idea of inter collaboration between faculties. Lack of networking Lack of awareness
Audience Our chosen target audience would be Kingston School of Art. Creative courses Co-operation based projects Large institution/diverse courses Not too many/few numbers of people A trial here would provide reliable qualitative/quantitative results
Competition 3 columns
Tagline: Build Value through Contacts Solution Our core message would be to promote a network that merges collaboration. A place where people can store all of their contacts, to keep throughout their academic and working careers. Alloy Tagline: Build Value through Contacts
Customer Journey 1. Create a Task 2. Connect & meet 3. Collaborate 4. Keep Contact Forever
Contacts
Interactive Board
Search Engine
Benefits There are many benefits from creating an app that promotes networking. Gaining contacts that can be used later in life No need for an exchange of money Possibility to link projects to crowdfunding Possibility to link Alloy to LinkedIn profile for job opportunities
Marketing Pyramid
Roll Out Lean approach… Pyramid first 3 years for 1st years, then 2nd, then 3rd
Business Model Canvas Key Partners: Tech team Student Union KU Local businesses Sponsors Key Activities: Marketing Sales Trial Period Promotion Reps Design Value Proposition: Build Value through Contacts An app to upskill your students Customer Relationship: Frequently Asked Questions Emails Customer Segments: Personal Projects Uni Projects Entrepreneurs Alumni Freelancers Key audience Segment: Universities Key Resources: Budget Digital Resource Channels: Social Media Networking Events Email Blasts Posters Advertising Cost Structure: Developments Revenue Streams: Course Budget - Advertising Sponsors - Subscriptions Donations
Slide allocations Brief: - Feature 3 Search Engine: ath / vic ? Pain: Sanha Audience: Sanha Competition; Tinashe Solution: ath / vic ? How it works: ath / vic ? Feature 1 Contacts: ath / vic ? Feature 2 Interactive Board: Rebecca Feature 3 Search Engine: ath / vic ? Benefits: ath / vic ? Marketing: Rebecca Roll out: ath / vic ? Business Model Canvas: -
Colours