Chapter 5 Creating Promotional Documents Advanced Microsoft® Word 2003: Desktop Publishing Chapter 5 Creating Promotional Documents Copyright 2005, Paradigm Publishing Inc.

Performance Objectives Upon successful completion of Chapter 5, you will be able to produce promotional documents such as flyers and announcements using Word’s Tables and Borders toolbar, Picture toolbar, Drawing toolbar, drawing grid, Microsoft Clip Organizer, Microsoft Office Clip Art and Media, Microsoft Office Online Templates, and WordArt along with text boxes, pictures, lines, AutoShapes, 3-D boxes, shadow boxes, and borders. Copyright 2005, Paradigm Publishing Inc.

Desktop Publishing Terms  Click a link to advance to the related slide.  Announcement Bitmaps Crop Fill Flyer HSL Metafiles Nudge Pixel Raster graphics RGB Scale Thumbnail Sketch TWAIN Vector graphics WIA Copyright 2005, Paradigm Publishing Inc.

 Click a link to advance to the related slide.  Word Features Used  Click a link to advance to the related slide.  Align or Distribute AutoShapes Character spacing Document Imaging Drawing canvas Drawing grid Drawing objects Drawing toolbar Embed Fill color Fill effects Gradient Group/Ungroup Line color Microsoft Clip Organizer Microsoft Office Clip Art and Media Microsoft Office Picture Manager Microsoft Photo Editor Picture toolbar Rotate Scale Scanning Size Tables and Borders toolbar Text boxes Washout WordArt Copyright 2005, Paradigm Publishing Inc.

Creating Flyers and Announcements Flyer: Promotional document used to advertise a product or service that is available for a limited amount of time. Announcement: Promotional document used to inform an audience of an upcoming event. Copyright 2005, Paradigm Publishing Inc.

Planning and Designing Promotional Documents Plan and design your document to include: focus balance proportion contrast consistency directional flow color Thumbnail sketch: A rough sketch used in planning layout and design. Copyright 2005, Paradigm Publishing Inc.

Using a Table for Layout Provides an efficient means for aligning text and objects using options on the Tables and Borders toolbar. Copyright 2005, Paradigm Publishing Inc.

Springtime Using Text for Focus Consider the age of your audience. Use: contrasting fonts WordArt large graphics uncommon typefaces asymmetrical design plenty of white space expanded character spacing Springtime Copyright 2005, Paradigm Publishing Inc.

Using Graphics for Emphasis Graphics can add excitement to and generate enthusiasm for a publication. A simple graphic demands more attention and has more impact. Use a graphic to aid in directional flow. Consider using clip art as a basis for your own creation. The clip art collection is accessible through the Clip Art task pane. Copyright 2005, Paradigm Publishing Inc.

Downloading Graphics from the Web Display the Clip Art task pane. Click the Clip art on Office Online hyperlink. Type the desired search topic and then click the Go button. Click the check box at the bottom of each image and then click the Download hyperlink. Click the Download Now button to initiate the download. The Microsoft Clip Organizer displays. Copyright 2005, Paradigm Publishing Inc.

Microsoft Office Online Clip Art and Media Web Page Copyright 2005, Paradigm Publishing Inc.

Using the Microsoft Clip Organizer Use to organize, find, preview, and insert pictures, clip art, movies, or sound files. Graphic files are cataloged based on keywords and file types. You can view by clicking the Organize clips hyperlink at the Clip Art task pane. Copyright 2005, Paradigm Publishing Inc.

Inserting Clip Art from a Scanner or Digital Camera Utilizes the scanner or digital camera drivers you install as long as they comply with: TWAIN: A cross-platform interface for acquiring electronic images captured by scanners and digital cameras. WIA: Acronym for Windows Image Acquisition. Insert, Picture, From Scanner or Camera Copyright 2005, Paradigm Publishing Inc.

Choosing Scanner and Digital Camera File Formats Bitmapped graphics use individual pixels of color that can be edited one by one or as a group. Pixel: Short for picture element, a pixel is each individual dot or square of color in a picture or bitmapped graphic. Bitmapped graphics can be edited in any software program that includes the words paint or photo in its name. Raster graphics: Images made up of dots of black, white, or another color. Copyright 2005, Paradigm Publishing Inc.

Choosing Scanner and Digital Camera File Formats…/2 Vector graphics: Images made up of mathematically defined lines and curves. Vector graphics can be edited in any software program that includes the words draw or illustrate in its name. Copyright 2005, Paradigm Publishing Inc.

Using Color in Promotional Documents Use to: elicit feelings emphasize important text attract attention organize data create a pattern Color paper can reduce costs. Should reflect type of business or theme. Use spot color in specific areas. Copyright 2005, Paradigm Publishing Inc.

Understanding Desktop Publishing Color Terms Balance Brightness or value Contrast Color wheel Complementary colors CYMK Dither Gradient Grayscale Halftone Hue Luminescence Pixel Resolution Reverse RGB Saturation Copyright 2005, Paradigm Publishing Inc.

Balance The amount of light and dark in a picture. Copyright 2005, Paradigm Publishing Inc.

Brightness or Value The amount of light in a color. more brightness Copyright 2005, Paradigm Publishing Inc.

Contrast The amount of gray in a color. Copyright 2005, Paradigm Publishing Inc.

Color Wheel A device used to illustrate color relationships. Copyright 2005, Paradigm Publishing Inc.

Complementary Colors Colors directly opposite each other on the color wheel such as red and green. Copyright 2005, Paradigm Publishing Inc.

CYMK Acronym for cyan, yellow, magenta, and black. A color printer combines these colors to create different colors. Copyright 2005, Paradigm Publishing Inc.

Dither Method of combining several different colored pixels to create new colors. Copyright 2005, Paradigm Publishing Inc.

Gradient A gradual varying of color. Copyright 2005, Paradigm Publishing Inc.

Grayscale A range of shades from black to white. color grayscale Copyright 2005, Paradigm Publishing Inc.

Halftone Process of taking basic color dots and combining them to produce many other colors. Copyright 2005, Paradigm Publishing Inc.

Hue A variation of a primary color, such as green-blue. Copyright 2005, Paradigm Publishing Inc.

Luminescence The brightness of a color, that is, of the amount of black or white added to a color. The larger the luminosity number, the lighter the color. luminosity Copyright 2005, Paradigm Publishing Inc.

Pixel Each individual dot or square of color in a picture or bitmapped (or raster) graphic. Copyright 2005, Paradigm Publishing Inc.

Resolution The number of dots that make up an image. The higher the resolution, the higher the quality of print. 72 dpi 300 dpi Copyright 2005, Paradigm Publishing Inc.

Regular Reverse Reverse Reverse White type against a colored or black background. Regular Reverse Reverse Copyright 2005, Paradigm Publishing Inc.

RGB Acronym for red, green, and blue. Each pixel on your monitor is made up of these three colors. Copyright 2005, Paradigm Publishing Inc.

Saturation The purity of a color. A color is completely pure (or saturated) when it is not diluted with white. Red has a high saturation. Copyright 2005, Paradigm Publishing Inc.

Adding Lines and Borders to Text and Objects Sample lines, borders, shading, shadow, and 3-D effects. Copyright 2005, Paradigm Publishing Inc.

Adding Lines, Borders, and Frames Borders can be added to any or all sides of a table, a paragraph, or selected text. A page border or an art border can be added. Rules and/or borders can be drawn using one of these methods: Line button or Rectangle button on the Drawing toolbar Border button on the Tables and Borders toolbar or the Formatting toolbar Format, Borders and Shading Copyright 2005, Paradigm Publishing Inc.

Creating Automatic Lines Type three or more of each symbol and then press Enter to create the associated effect. Symbol Effect hyphen (-) thin bottom border underscore (_) thick bottom border equal sign (=) double bottom line pound symbol (#) thick/thick/thin bottom border tilde (~) wavy bottom border asterisk (*) thick dotted bottom border Copyright 2005, Paradigm Publishing Inc.

Adding Fill to Design Elements Fill: Shading added to drawing objects. At the Fill Effects dialog box you can fill drawing objects with a: solid or gradient color pattern texture picture Copyright 2005, Paradigm Publishing Inc.

Using the Drawing Gridlines Turn the grid feature on or off. Enter the amount of space between horizontal and vertical grids. Automatically align objects with other objects. Use the upper left corner within the margins as the grid origin. Enter the amount of space between horizontal gridlines. Display gridlines on screen; does not print gridlines. Display vertical gridline. Copyright 2005, Paradigm Publishing Inc.

Using the Drawing Grid Lines…/2 Copyright 2005, Paradigm Publishing Inc.

Matching Colors Match a color from an image used in your document to your font color to make your document look more professional. To match colors: Ungroup the clip art image. Select a segment that contains the color. Write down the values for RGB or HSL. Use the same values to color your fonts and/or other drawing objects. RGB: Stands for the colors Red, Green, and Blue. HSL: Stands for Hue, Saturation, and Luminescence. Copyright 2005, Paradigm Publishing Inc.

Adding Special Effects with Shadows and 3-D Use the Shadow Style button to add depth to lines, objects, and some pictures. Click Shadow Settings to display the Shadow Settings toolbar to modify the settings. Copyright 2005, Paradigm Publishing Inc.

Adding Special Effects with Shadows and 3-D…/2 Use the 3-D Style button to add a 3-D effect to lines, autoshapes, and drawing objects. Click 3-D Settings to display the 3-D Settings toolbar to modify the settings. Copyright 2005, Paradigm Publishing Inc.

Editing Pictures The Edit tab of the Options dialog box controls which drawing or image editing program will open when you select an image to be edited. Copyright 2005, Paradigm Publishing Inc.

Microsoft Office Picture Manager Found in the Microsoft Office Tools group on the All Programs menu. Lets you: organize collections of image files compress and resize images perform image-editing tasks, such as removing “red eye” convert images to alternative formats Copyright 2005, Paradigm Publishing Inc.

Microsoft Office Picture Manager…/2 Copyright 2005, Paradigm Publishing Inc.

Editing Pictures Using Microsoft Office Word Select the image. Right-click the mouse. Choose Edit Picture. Click on any part of the ungrouped object and use the buttons on the Drawing toolbar to alter the image. Copyright 2005, Paradigm Publishing Inc.

Editing a Picture Using Microsoft Photo Editor Click Insert, Object, and then Microsoft Photo Editor 3.0 Photo. Copyright 2005, Paradigm Publishing Inc.

Bitmaps and Metafiles Bitmaps: Pictures made up of small squares that form shapes and lines. Bitmaps can be edited in Microsoft Paint, Microsoft Photo Editor, Microsoft Program Manager, or the program in which they were created. Metafiles: Graphic files that allow images to be ungrouped and edited in Word. Most clip art is saved in metafile format (.wmf extension) and can be edited in Word using buttons on the Drawing toolbar. Copyright 2005, Paradigm Publishing Inc.

Ungrouping and Regrouping Ungroup the picture Change colors Regroup the picture Copyright 2005, Paradigm Publishing Inc.

Editing a Picture or Text Using Microsoft Office Document Imaging Found in the Microsoft Office Tools group on the All Programs menu. Lets you: annotate a document and send it to others by e-mail or fax work with text or images contained in scanned documents or faxes view scanned documents on the screen rearrange multiple-page documents Copyright 2005, Paradigm Publishing Inc.

Microsoft Office Document Imaging Copyright 2005, Paradigm Publishing Inc.

Creating a Flyer Using a Graphic Border Used to attract attention and pull the reader in to read the text. A graphic border is inserted like any other picture. Copyright 2005, Paradigm Publishing Inc.

Customizing Pictures Using the Picture Toolbar When you select a picture, the Picture toolbar will appear. If the Picture toolbar does not appear, right-click the picture and then click Show Picture Toolbar. Copyright 2005, Paradigm Publishing Inc.

Using the Insert Picture Button Use to quickly insert a picture. Copyright 2005, Paradigm Publishing Inc.

Using the Color Button Provides options to change the color of an image into varying shades. Automatic Grayscale Black & White Washout Copyright 2005, Paradigm Publishing Inc.

Using the Contrast and Brightness Buttons Less contrast gives a grayer, “flatter” picture. More contrast means more black and white. more contrast less contrast more brightness less brightness Copyright 2005, Paradigm Publishing Inc.

Using the Crop Button Crop: To trim horizontal and vertical edges off a picture. Use to focus attention on a particular area of a picture. original cropped Copyright 2005, Paradigm Publishing Inc.

Scaling or Resizing a Picture or Object Scale: To increase or decrease the size of an image proportionally or disproportionately. Drag the corner sizing handle to scale proportionally. Scale or size at either the Format Object or Format Picture dialog boxes. original scaled Copyright 2005, Paradigm Publishing Inc.

Using the Rotate Left 90° Button Use to turn an image to the left by 90 degrees. More options to rotate or flip an image are available at the Draw menu. original rotated 90° Copyright 2005, Paradigm Publishing Inc.

Using the Line Style Button Use to add a border around a picture. Copyright 2005, Paradigm Publishing Inc.

Using the Compress Pictures Button It is important to control file sizes. Copyright 2005, Paradigm Publishing Inc.

Using the Text Wrapping Button You can wrap text around a picture in many different ways. Copyright 2005, Paradigm Publishing Inc.

Using the Format Picture Button Use to quickly access the Format Picture dialog box. Copyright 2005, Paradigm Publishing Inc.

Using the Set Transparent Color Button Used to alter colors in bitmap graphics. You can make only one color transparent. Copyright 2005, Paradigm Publishing Inc.

Using the Reset Picture Button Use to return the picture to its original configuration. Copyright 2005, Paradigm Publishing Inc.

Reviewing the Drawing Toolbar Draw Button opens menu that contains: Group, Ungroup, Regroup Order Grid and Guides Nudge: To move an object in small increments. Align or Distribute Rotate or Flip Text Wrapping Edit Points Change AutoShape Copyright 2005, Paradigm Publishing Inc.

Reviewing the Drawing Toolbar…/2 Select Objects AutoShapes Line Arrow Rectangle Oval Text Box Insert WordArt Insert Diagram or Organization Chart Insert Picture Insert Clip Art Fill Color Line Color Font Color Line Style Dash Style Arrow Style Shadow Style 3-D Style Copyright 2005, Paradigm Publishing Inc.

DTP Pointers Consider your audience when choosing type sizes. Prepare a thumbnail sketch. The upper left corner is usually read first. Use the 1/3, 2/3 Rule which states that at least 1/3 of your document should be white space. White space creates a clean page that is easy to read. With text-intensive material, vary type sizes and styles. Use various shades of black and white as well as color. Copyright 2005, Paradigm Publishing Inc.

DTP Pointers…/2 Choose images that relate to the message. Leave plenty of white space around a graphic. Do not overuse clip art; use one main visual element per page. Use page borders sparingly; they tend to confine space and over decorate a page. Copyright 2005, Paradigm Publishing Inc.

Commands Review AutoShapes Insert, Picture, AutoShapes; or click the AutoShapes button on Drawing toolbar Clip Art Insert, Picture, Clip Art; or click the Insert Clip Art button on the Drawing toolbar Drawing toolbar Drawing button on Standard toolbar; right-click toolbar, click Drawing; or click View, Toolbars, Drawing Microsoft Clip Organizer Display Clip Art task pane, click Organize clips hyperlink Copyright 2005, Paradigm Publishing Inc.

Commands Review…/2 Microsoft Office Online Templates Display New Document task pane, click Templates on Office Online hyperlink; or type template name or template category in the Search online for text box at the New Document task pane Picture toolbar Right-click on Standard toolbar, click Picture, or click View, Toolbars, Picture Table Table, Draw Table; or Insert Table button on the Standard toolbar; or click the Draw Table button on the Tables and Borders toolbar WordArt Insert, Picture, WordArt; or Insert WordArt button on Drawing toolbar Copyright 2005, Paradigm Publishing Inc.