Using IS for Competitive Advantage

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Presentation transcript:

Using IS for Competitive Advantage Part 3 Using IS for Competitive Advantage Goals Use the PRIDE system example to: Provide a setting for students “to assess, evaluate, and apply emerging information technology to business.” (This is one of the major goals of the text from Chapter 1.) Connect applications of IS to the fundamentals presented in Chapters 1–6. Show a realistic application of mobile + cloud technology. Demonstrate the need for, the creation of, and some of the issues involving an inter-enterprise IS. Copyright © 2017 Pearson Education, Inc.

Performance Recording, Integration, Delivery, and Evaluation (PRIDE) PRIDE prototype connecting health club and home workout data with employer, insurance company, healthcare professionals. Written in C# code, stores data in Azure database in the cloud. Provide a setting for students “to assess, evaluate, and apply emerging information technology to business.” (One of the major goals of the text from Chapter 1.) Connect applications of IS to the fundamentals presented in Chapters 1–6. Show a realistic application of mobile + cloud technology. Demonstrate the need for, the creation of, and some of the issues involving an inter-enterprise IS. Illustrate one realistic outcome for a startup … the originator, here Dr. Flores, cannot make a go of it, so an investors buys it for pennies on the dollar and changes the strategy. Will there be success? Copyright © 2017 Pearson Education, Inc.

Copyright © 2017 Pearson Education, Inc. Performance Recording, Integration, Delivery, and Evaluation (PRIDE) (cont'd) Windows Phone emulator to demonstrate phone interface. Port application to iOS and Android devices after obtaining financing. Flores lost interest Required too much of time Big financial commitment. Risks in startup venture. Copyright © 2017 Pearson Education, Inc.

Copyright © 2017 Pearson Education, Inc. Cast of Characters Zev Friedman bought PRIDE company for small amount of cash and a royalty agreement with Flores. Jared Cooper, new general manager. Nicki Jensen, marketing professional. Michele Russell, sales director. James Wu, technology manager. Copyright © 2017 Pearson Education, Inc.

Why Study the PRIDE Case Future business professionals need to be able to assess, evaluate, and apply emerging information technology to business. PRIDE system will allow you to practice that key skill. Copyright © 2017 Pearson Education, Inc.

Copyright © 2017 Pearson Education, Inc.

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