02/14 Warm-up: Journal Entry 1. WHEN do you need to persuade someone? Give 3 specific scenarios and the audience (who you would be trying to persuade). 2. *WHAT techniques do you use to convince someone? List 3 techniques. 3. *SPECIFY – Provide an example for EACH of the 3 techniques you used.

Brainstorm List for Persuasion Write down as many techniques as you can think of to persuade (convince) each audience.

List of Techniques

Techniques Negotiation Begging Bribery Use evidence/logic Threatening Blackmail Guilt Passing the blame Snitching Redirect Emotions Anger Cry/pitying Use evidence/logic Positive behavior/support Ask politely Humor Lies!! Facial expressions/body language Violence! Scare tactic Compliments/kissing up Trade-off

The Art of Persuasion and Argument

Persuasion the art of steering others to your point of view using rhetorical strategies add definition of rhetoric

Rhetoric the art of effective or persuasive speaking or writing

Rhetorical Appeals

appeals to the audience in an attempt to persuade Effective Persuasion Rhetorical Appeals: appeals to the audience in an attempt to persuade Ethos Logos Pathos A P E L T O A P E L T O A P E L T O Ethos Pathos Logos

What is persuasive about this image? Appeal to Ethos What is persuasive about this image?

Appeal to Ethos Appeal to authority/credibility, trustworthiness, ethics, and moral character Definition: convincing the audience that the speaker and/or argument is trustworthy or credible

Techniques to incorporate appeal Years of experience Titles/positions Personal experience Celebrity/spokesperson Certificate/degree/qualification Testimonies/feedback Unbiased Knowledgeable

Appeal to Ethos What is the effect of appeal to ethos? If your audience believe you to be a qualified, authoritative figure, or an expert in a subject, they are more likely to be persuaded by your argument.

How does each image appeal to ethos? Commercial Advertisement Advertisement https://www.youtube.com/watch?v=0nBxcMImubk https://www.youtube.com/watch?v=0nBxcMImubk

What is persuasive about this image? Logos What is persuasive about this image?

Appeal to logic and reason Definition: convincing the audience by using rational thought

Techniques to incorporate appeal Facts, figures, statistics Research based evidence Charts/graphs Analogies Definitions Studies/surveys

Which of the following effectively use an appeal to logos? We have conducted the experiment 57 times and we get the same results every single time. That is not my wallet. My wallet has a tear in it. This wallet has no tear in it. Therefore, it cannot be mine. I need new jeans. Everyone in my class has new jeans.

What is the effect of the appeal to logos? If you can make a cognitive, rational response, they are more likely to be persuaded by the common sense of your argument.

How does the commercial appeal to logos? https://www.youtube.com/watch?v=lYZVAR5kcrw

What is persuasive about this image? Pathos What is persuasive about this image?

Pathos Appeal to emotions Definition: a persuasive argument that makes the audience feel (not think!)

Techniques to incorporate appeal Visuals Emotionally loaded language Connotative meanings Emotional examples Vivid descriptions/imagery Narratives of emotional events Emotional tone (fear, pity, sympathy, love, etc.) Figurative language

Appeal to Pathos What is the effect of appeal to pathos? If your audience is emotionally invested and engaged with your cause or argument, they are more likely to be persuaded.

How does the commercial appeal to pathos? https://www.youtube.com/watch?v=dAfoLlaTTMU https://www.youtube.com/watch?v=dAfoLlaTTMU

Practice Together: Identify and explain how the commercial uses rhetorical appeal(s). https://www.youtube.com/watch?v=2OIfGoNfm4w

Persuasive Appeals and Techniques Now, with your understanding of rhetorical appeals, go back and annotate the list of persuasive techniques for ethos, logos, or pathos.

Rhetorical Analysis View each clip and analyze for rhetorical appeals by completing the chart.

1. Rhetorical Appeal Practice https://www.youtube.com/watch?v=KwUUdl22mkA Title Summary Speaker and Tone Audience Purpose Appeal(s) and Technique(s)

2. Rhetorical Appeal Practice https://www.youtube.com/watch?v=fi8kYcl2Y38 Title Summary Speaker and Tone Audience Purpose Appeal(s) and Technique(s)

3. Rhetorical Appeal Practice Title Summary Speaker and Tone Audience Purpose Appeal(s) and Technique(s) https://www.youtube.com/watch?v=9eUl4gF0ED4

RAFT Task: Persuasive Assignment Role: The voice you are writing through; the person doing the writing. As a writer, you are playing this person. Audience: The person to whom you are directing the writing. Who will be reading it? Format: What will your final writing product be? Topic: What are you trying to accomplish with this piece of writing?

RAFT Task: Persuasive Assignment 1. Choose a role, audience, format, and topic. Circle each selection. 2. Then compose a persuasive piece of writing using at least three different appeals to persuade that audience of your selected topic. 3. Once you have written your piece, go back and annotate the appeals used and the techniques utilized (ex: pathos- appeal to pity).