Understanding Visual rhetoric/Argument & interpreting graphic aids

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Understanding Visual rhetoric/Argument & interpreting graphic aids A PowerPoint Presentation Created by John Tacapan

What is visual rhetoric? "Visual rhetoric" has been used to mean anything from the use of images as argument, to the arrangement of elements on a page for rhetorical effect, to the use of typography (fonts), and more. The term visual rhetoric falls under an umbrella term known as visual literacy, which is generally split into three categories: visual thinking, visual learning, visual rhetoric/communication (though clearly visual thinking and visual learning must occur in order to communicate visually).

Visual rhetoric Essentially, a beginning definition of visual rhetoric and its applications are as follows: Use of images as argument Arrangement of elements on a page Use of typography (fonts, etc.) Analysis of existing images and visuals

Visual Rhetoric: Use of Images The impact of images on one's ethos (credibility) cannot be understated. The illustrations you use, the charts or graphs that make up a presentation, and even the photographs you place within a design will have significant impact as to whether an audience takes you seriously. A. Clip-Art B. Illustrations and Diagrams C. Graphs and Charts Bar graph Line graph Pie chart Flowchart Table D. Photographs and Manipulated Images

Bar graph

Flow chart

Pie chart

Line graph

Read the title. Look at the source of the information. Read any explanation that accompanies the visuals or graphic. If there is a legend, read it. Read the labels. Determine what is being measured or compared and the units of measurement. Look for trends and patterns. Think about how the graphic might illustrate, clarify, or prove a point the author makes in the accompanying text material. Determine whether there are other important conclusions you can draw from information in the graphic.