Messages are Everywhere:

Slides:

Advertisements

Similar presentations

Ad Deconstruction Grade 10 Media Unit.

Advertisements

Graphic Design Graphic Design is the art of communicating messages with images (pictures) and lettering (words). You see graphic designs in books, magazines,

The Elements of Graphic Design. Function - Give structure and carry the work.

ART PRINCIPLES OF DESIGN.

Visual Literacy Looking at and interpreting images on their own or along with text.

Graphic Design The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation.

Your organisation’s presence on the Internet “To look good is to be good”-- that's the primary test when people assess a Web site's credibility The graphic.

Copper Ridge Academy English  Support a business  Self expression  Share the beliefs of a group  Brighten up a dull environment  Send messages.

FILM POSTERS AND FILM MAGAZINE COVERS. FILM MAGAZINE COVERS Film magazine covers are a very useful marketing technique for promoting films, a magazine.

Chapter 20 Print Advertisements

Building roadmap shapes success Matt Baldwin Ryan Mazzola.

Create jot notes on what you think makes an advertisement effective.

Psychology in Communication

Love (1965) By Robert Indiana, Greeting Card Published by

Literary Term Notes Setting Where and when the story takes place: Time of day, place, season, time period, etc.

Section 20.1 Essential Elements of Advertising Section 20.2 Advertising Layout Section 20.1 Essential Elements of Advertising Section 20.2 Advertising.

+ Developing Print Advertisements Introduction to Business & Marketing.

Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.

Preparing Print Adschap.20pp Advertising Campaign– the creation & coordination of a series of advertisements (both broadcast & print) Advertising.

DeAnna Mabe “The Candies Foundation”.  This is an advertisement for the Candies Foundation. They are a foundation who campaign against teenage pregnancy.

Poster PowerPoint.  The Role of the Poster: The basic difference between the poster and other advertising media is that the poster speaks to the audience.

Elements & Principles OF ART 8 TH Grade. ELEMENTS PRINCIPLES Line Shape Color Texture Form Value Space Balance Unity Contrast Emphasis Proportion Movement.

What Is a Symbol?  A symbol is a person, a place, a thing, or an event that has meaning in itself and also stands for something beyond itself.  Something.

Static Image Terms Audience The people you want to attract with your static image e.g. teenagers, females, males, older people, drunk drivers … Language.

ADVERTISING What makes an advertisement effective?

 Developed by the German school called Gestalt Psychology The relation between the figure and the background Termination or closure principle Other perceptive.

ELEMENTS OF THE PSA EMS30 W/ MR. RICHARDS. How does this ad appeal to your emotions? What is the tag line? How does it catch your attention? What does.

VISUALS. Creating Visuals  Creating a visual is a process that requires artistic ability, creative design, and critical thought. Consider the image to.

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND YOUR ANCILLARY TASK? By Karishma Thakeria.

A resource for teachers

Evaluation Question 2 Qu.2: How effective is the combination of your main product and ancillary texts?

Our Agenda: Advertising & Marketing: Deconstructing the Media

Logo Analysis Team Logo Design.

Developing Print Advertisements

Effective Visual Text.

Project 1: Design Concepts

5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Chapter 20 Print Advertisements

Advertising Messages are Everywhere!

Module A: Experience Through Language (Distinctively Visual)

Responding to Visual Text

VISUAL LANGUAGE 2.

Unit 2 What’s Next.

Create jot notes on what you think makes an advertisement effective.

Principles of DESIGN.

Visual Unit English 1201.

Poetry of World War One.

Ad Deconstruction.

Thinking critically about visual images

Deconstructing Media.

Year 11 Media Mid Year Exam

Principles of DESIGN.

Practice of Terminology

Create jot notes on what you think makes an advertisement effective.

Module A: Experience Through Language (Distinctively Visual)

Ad Deconstruction English 3201.

An Approach to Visual Texts

Principles of DESIGN.

Media Strategies Ad Deconstruction.

Linguistic and Visual Techniques in Advertising

Elements of Advertisements

Viewing Unit Terms.

Media Strategies Ad Deconstruction.

Responding to Visual Text

Create jot notes on what you think makes an advertisement effective.

Create jot notes on what you think makes an advertisement effective.

Analysing the music magazine “Mojo”

Elements of Art and THE PRINCIPLES OF Design

Magazine Project Pitch – Emily Mynheer.

Presentation transcript:

Messages are Everywhere: Advertising What do you think makes an advertisement effective?

IMAGES THAT SELL Most ads are designed to make an impact at a glance. Therefore, the visual appeal of an ad is very important. There are a number of visual elements that make up an ad.

As we explore the visual elements of advertisements, take detailed notes on the information presented.

Visual Elements in an Ad General Mood: the overall feeling that is conveyed by the ad (joy, fun or satisfaction).

Visual Elements in an Ad Typeface: the size, shape, and style of the print used in the ad.

Visual Elements in an Ad Logo: the sign, symbol or lettering that stands for the company or the product.

Visual Elements in an Ad Colour Scheme: the colours used in the ad and how they relate to each other.

Visual Elements in an Ad Light: the brightness of the ad, the contrast between light and dark, and the relationship between them.

Visual Elements in an Ad Shapes: the shape of the product, the shapes of the other components of the ad, the relationship between them and what thoughts/feelings are conveyed by them.

Visual Elements in an Ad Overall Composition: the combined effect of the General Mood, Typeface, Logo, Colour Scheme, Light and Shapes in the ad.

STORIES THAT SELL: If an advertiser has managed to get your attention visually, chances are good that you will look more closely at the content of the ad. Many ads have components that are similar to stories.

Story Components in Ads CHARACTER(S): the “people” in the ad and the personalities they seem to have.

Story Components in Ads PLOT: the event that is shown in the ad itself and the events that you imagine have occurred before, or will occur after that moment.

Story Components in Ads SETTING: where and when the scene shown in the ad takes place.

Story Components in Ads SYMBOLS: an object that stands for something more than itself.

Story Components in Ads SUB-TEXT: a meaning that goes beyond the surface meaning suggested in the ad.

NEEDS THAT SELL: Another way that advertisers convince us to buy their products is by appealing to basic human needs.

The need to be physically healthy.

The need to be physically attractive.

The need to be free from fear and anxieties.

The need to feel good about ourselves.

The need to belong to a group.

The need to have status.

The need to be informed.

The need to identify with people we admire.

Identify the following in this ad: Intended Audience Visual Elements Story Components Need(s) Appealed To