What do the key players want? Story Treatment 101 What do the key players want?
What do DIRECTORS want? An overall vision with a sense of pace and drama +/or comedy A recognizable 3 act structure that works in terms of dramatic (or comic) peaks and valleys
What do ACTORS want? An action to take and a reason to take it Obstacles to struggle against Stakes Something to identify with or explore
What do CINEMATOGRAPHERS want? A visual feast
What do PRODUCERS want? Something BOFFO
Which means an awareness of who the audience is and how the script and movie will appeal to them