Deputy Jute Commissioner A presentation on Jute/Kenaf Diversified Products other than traditional use – An Indian Experience by R. K. Pathak, IP&TAFS Deputy Jute Commissioner Ministry of Textiles Government of India

Govt. of India, Ministry of Textiles Topic of Discussion The March of the Golden Fibre – photograph of Jute/Kenaf Diversified Product. How did it happen – Indian Experience Achievements at a Glance 9/20/2018 Govt. of India, Ministry of Textiles

How did it happen – Indian Exp. History, Threat from Synthetic, Turning Point, Initial Apprehension, Threefold Diversification Strategy, Product Development linked with Entrepreneurs Policy Support by Govt. of India National Centre for Jute Diversification 9/20/2018 Govt. of India, Ministry of Textiles

Govt. of India, Ministry of Textiles History Early use dates back to 16th Century Mostly for household items like ropes, matting etc. 1873: first export of raw jute from India 1855: first jute mill at Rishra, WB, Oldest Industry Two World War – demand increased 1947: Partisan – Shock for Indian jute Industry 1960’s: The golden era of Indian Jute 9/20/2018 Govt. of India, Ministry of Textiles

Govt. of India, Ministry of Textiles Threat from Synthetic Late 1960’s & early 70’s: Emergence of Synthetic as new packaging material Modern production pattern Jute Mills – stagnated technology Huge unionised workforce By 1980’s Jute Industry considered as crisis ridden industry with no scope for salvaging Sunset Industry 9/20/2018 Govt. of India, Ministry of Textiles

Govt. of India, Ministry of Textiles Turning Point 1986: Watershed year – Two important events Change of Mindset : battle to save jute should not be fought from the platform of traditional industry Short term : Promulgation of The Jute Packaging Material (Compulsory Use in Packing Commodities) Act 1987 Long Term : Jute diversification From 1986-87 onward the intention and Objective of the policy maker at the highest level became clear. 9/20/2018 Govt. of India, Ministry of Textiles

Govt. of India, Ministry of Textiles Initial Apprehension Initial Phase : Interaction to explore the possibility to use jute fibre in textiles & non-textiles areas. Initial apprehension – Not many takers First Challenge: to convince the stakeholders (JMDC,IJIRA,Industry,TRA) Series of Seminars & Workshop arranged JMDC played a crucial role 9/20/2018 Govt. of India, Ministry of Textiles

Threefold Diversification Strategy Diversify product of the jute mills from the traditional items to a mix of variegated non-traditional items such as floor covering, carpets, furnishing fabrics, upholstery materials etc. Diversify utilization of jute fibre by diverting it from the composite jute mills to the vast handloom, power loom, textiles processing & handicraft sector, Diversify utilization of jute in non-textile sectors of the economy such as paper making, composite applications, and geotextiles etc. 9/20/2018 Govt. of India, Ministry of Textiles

Product Development linked with Entrepreneurs What product? Are they profitable? What about Machinery & Equipment? Jute Yarn Technology Mission – first objective – to produce jute fine yarn & blended yarn UNDP assisted National Jute Programme – 1992 It was demonstrated that if jute properly treated, spun and woven; it can add lustre and value to other fibre. Major Spin-off of JYTM – indigenise imported technology & machinery 9/20/2018 Govt. of India, Ministry of Textiles

Product Development Contd… Handloom Sector played a very crucial role in transmitting the usage of jute for jute based handloom products through its nationwide network of Handloom Weavers Service Centers. Government supported powerloom weavers of Tamil Nadu, West Bengal, Assam, Delhi etc started utilising jute yarn in blends with cotton, viscose, wool etc Remarkable contribution made by 3 HRD institute (IJT, PSG College, & TTIS) for development of new jute product. 9/20/2018 Govt. of India, Ministry of Textiles

Govt. of India, Ministry of Textiles Policy support by GOI Two pronged strategy adopted by GOI Excise duty exempted on diversified jute product & Custom duty exempted for capital goods & machinery & Subsidy offered for internal (IMA) & external market (EMA) Setting up of National Centre for Jute Diversification (NCJD) in 1995. 9/20/2018 Govt. of India, Ministry of Textiles

Govt. of India, Ministry of Textiles Objectives of NCJD Act as a nodal agency for countrywide promotion of the jute diversification activities through Commercialization of Technologies Proliferation, propagation & promotion of JDPs across the country 9/20/2018 Govt. of India, Ministry of Textiles

Govt. of India, Ministry of Textiles Functions of NCJD Linkage & transfer of technology Entrepreneurship development Financial assistance to entrepreneurs Support for small & rural industries Diversification in organised mill sector Support for raw materials, HRD, Design & product development Provide market linkage Dissemination of information 9/20/2018 Govt. of India, Ministry of Textiles

Govt. of India, Ministry of Textiles Schemes of NCJD Financial Assistance Schemes : A. Jute Entrepreneurs Assistance Scheme (JEAS) – Erstwhile B. Jute Entrepreneurs Assistance [Capital Subsidy] Scheme General Schemes : Jute Service Centre Scheme Jute Raw Material Bank Scheme Design / Product Development Scheme Market Support Scheme Micro Finance Scheme 9/20/2018 Govt. of India, Ministry of Textiles

Achievements at a glance Spread of Jute Diversified Products into several non-jute growing areas No. of JDP Unit: over 1300 Employment : Nearly 0.2 million (direct + indirect) Export : 26% of total export in value terms Involvement of women in large numbers especially in rural areas Innovative product range and designer products developed with jute Creativity given an impetus thereby opening new market opportunities Design introduction making it not only marketworthy, but even exportworthy “ECOPAC” – a scheme on product standardization is being implemented Jute being introduced in high-value footwear & natural rubber coated fabric 9/20/2018 Govt. of India, Ministry of Textiles

Growth of Jute Diversified Decentralized Sectors 9/20/2018 Govt. of India, Ministry of Textiles

Govt. of India, Ministry of Textiles Employment Growth 9/20/2018 Govt. of India, Ministry of Textiles

GROWTH OF EXPORTS OF JDPS (VALUE IN MILLION OF RUPEES) Index Last Slide 9/20/2018 Govt. of India, Ministry of Textiles

Govt. of India, Ministry of Textiles Thank You 9/20/2018 Govt. of India, Ministry of Textiles