Membership Tool Kit For Clubs These should be useful ideas and items for discussion as how to applied to your club.

Topics in Membership Tool Kit THE FORMULA IS YOUR CLUB WORTH JOINING? TYPE OF CLUB? HOW DO YOU TREAT NEW MEMBERS? MARKETING & BRANDING HOW ARE YOU CONNECTED TO YOU COMMUNITY? WHAT ARE YOU OFFERING MEMBERS? INVITE NEW MEMBERS Here is the list of topics in the Membership Tool Kit:: They run the whole field of attracting, asking, followup, and being meaningful.

What matters most to you about Kiwanis. What do you love What matters most to you about Kiwanis? What do you love? Now, who do you want to share it with? The Formula is an opportunity for Kiwanians to shape the future of their clubs and the service that impacts their communities.The Formula is a member- led, multi-year initiative that focuses on Kiwanis members, investing in the Kiwanis experience and ultimately strengthening membership. It’s an opportunity for Kiwanians like you to shape the future of their clubs and the service that impacts their communities. The Formula is based on a simple premise: When you love something, you want to share it. When something really matters, you want other people to love it with you. You want it to be more than something you “do”—you want it to be part of your life.

LOVE IT "Love it" addresses the fact that Kiwanians have unique reasons why they became and remain members. It asks members to draw from what they love about Kiwanis to talk about Kiwanis with others. The “Love it” concept also applies to clubs that need resources to address challenges and opportunities to ensure the club experience is the best possible—to ensure they can, indeed, love their club. This is a win for members and for the communities the club serves. The Formula picks up its “Love it” component from the early “I Love My Club” campaign, which will be continued throughout the initiative. Why did you become a Kiwanian? Was your father or grandfather a Kiwanian? Did you see the impact that your club had in your local schools? Did you visit a Kiwanis park or pancake breakfast and want to learn more? What do you enjoy about your experience? Why do you remain committed to serving the children of the world? What would make your experience better? What are your club's aspirations and what would it take to reach them? Do you need to think about trying some new fundraisers? Is there an unmet service need in your community that even more hearts and hands working together could solve? How could you help make your community an even better place? "Love it" addresses the fact that Kiwanians have unique reasons why they became and remain members. It asks members to draw from what they love about Kiwanis to talk about Kiwanis with others. The “Love it” concept also applies to clubs that need resources to address challenges and opportunities to ensure the club experience is the best possible—to ensure they can, indeed, love their club. This is a win for members and for the communities the club serves. The Formula picks up its “Love it” component from the early “I Love My Club” campaign, which will be continued throughout the initiative. This is The Formula: Love being a Kiwanian. Love your club. Share it with others. Live it.

SHARE IT "Share it" is what happens when members love their clubs. It’s human nature to tell others about great experiences we’ve had with products, services—even Kiwanis. The “Share it” component of The Formula encourages members to spread the word about their clubs. This applies to word- of-mouth communications, including person-to-person invitations to club meetings, social events, fundraisers and service projects. It also applies to external tools and campaigns that help clubs strengthen membership— and it applies to opportunities and resources for opening clubs in communities that don’t yet benefit from Kiwanis. Have you ever shared your Kiwanis experience with others? With your colleagues, friends or family? Would you proudly post pictures from a Bring Up Grades ceremony on your Facebook page? Would you invite someone you witnessed performing a random act of kindness to visit your club? If not, what would it take for you to want to do so? What would it take for you want to spread Kiwanis not only to others in your community, but to other communities without clubs? "Share it" is what happens when members love their clubs. It’s human nature to tell others about great experiences we’ve had with products, services—even Kiwanis. The “Share it” component of The Formula encourages members to spread the word about their clubs. This applies to word-of-mouth communications, including person-to- person invitations to club meetings, social events, fundraisers and service projects. It also applies to external tools and campaigns that help clubs strengthen membership— and it applies to opportunities and resources for opening clubs in communities that don’t yet benefit from Kiwanis. This is The Formula: Love being a Kiwanian. Love your club. Share it with others. Live it.

LIVE IT "Live it" is what happens when Kiwanis members love their Kiwanis experience and, by sharing it with others, strengthen their clubs and, subsequently, increase opportunities for incredible community service. The “Live it” component of The Formula includes everything from proudly wearing a Kiwanis pin or logo to engaging in club activities—especially community service. Be proud! Serve others. Talk about the impact that working with other committed club members has made. Show others that committed, passionate individuals with a heart for children can make an impact. Be a spokesperson for that impact--and have energy for Kiwanis that is contagious. "Live it" is what happens when Kiwanis members love their Kiwanis experience and, by sharing it with others, strengthen their clubs and, subsequently, increase opportunities for incredible community service. The “Live it” component of The Formula includes everything from proudly wearing a Kiwanis pin or logo to engaging in club activities—especially community service. This is The Formula: Love being a Kiwanian. Love your club. Share it with others. Live it.

IS YOUR CLUB WORTH JOINING? IS YOUR CLUB WELL RUN? FRIENDLY? OR INFIGHTING? / MEANINGFUL OR STAGNATE? ARE YOUR MEETING WELL RUN? INFORMATIVE, FUN, AND TIME SENITIVE DO YOU SURVEY MEMBERS AND LISTEN TO THEM? OFFICERS SEEKING INPUT FROM MEMBERS DO YOU GET MEMBERS INVOLVED? ASSIGN TO COMMITTEES, PROJECTS, PROGRAMS ARE YOUR OFFICERS DOING THEIR JOBS? PRESIDENT, PRESIDENT-ELECT, VICE PRESIDENT, SECRETARY, TREASURER, BOARD OF DIRECTORS A very important question is : IS YOUR CLUB WORTH JOINING. You are not the only organization in the area to join, you most likely have competition with other local clubs, school groups, church groups and community service groups like Red Cross. Go over the questions on the slide. These are basic items used by good clubs. The Board of Directors is very important show me a bad club and I will show you a bad Board: show me a good club and I will show you a good Board.

WHAT TYPE OF CLUB ARE WE/SHOULD BE? Classic Kiwanis clubs: The traditional club found in most communities today, the “classic” type fits many communities and can be adapted to diverse groups, corporations or specific professional societies. Including Satellite Clubs. Internet-based clubs: Offering flexibility for those who travel often or cannot attend traditional meetings, Internet-based clubs operate in much the same way as classic clubs. However, meetings are generally held in chat rooms, and officers use technology extensively to keep members informed and connected. Company-based clubs: Comprised of employees of a large company or organization (e.g., a hospital campus) a company- based club provides a convenient time and meeting location—making employees more inclined to join and participate. Young professionals clubs: These clubs meet the needs of younger members with busy lifestyles, generally offering more flexible meeting schedules and hands-on service projects. In addition, young professionals clubs conduct social activities for members and families, and they use technology in club operations and administration. Is your clubs current configuration fit your membership. Is it the right one to attract new members. Could you or should you have a satellite club associated with your club that has a different format or meet at a different time and place? Review types of clubs.

WHAT TYPE OF CLUB ARE WE/SHOULD BE? Inspired by feedback from current and past members, this club type reflects a desire to meet less and do more. A 3-2-1 club represents three hours of service, two hours of social activity, and a one hour meeting each month. Golden K clubs: These clubs focus on service and fellowship opportunities that are suited to the interests and needs of retired people. Service projects, social events and fundraising events are geared toward specific interests of the club members. Meetings are generally scheduled mid- morning, without a main meal. Circle K International Alumni club: Former members of Circle K International, the Kiwanis-family service program for university students, often have a shared experience that fosters connection. A Circle K Alumni club can be organized in any community with a sufficient concentration of interested alumni. Club members maintain a connection with Circle K International, and they enjoy flexibility with regard to meetings, officer positions and club activities. ARE YOU THE RIGHT FIT FOR YOUR MEMBERS AND FOR GROWTH? Sane note as first slide on this topic. Review types of clubs.

HOW DO YOU TREAT NEW MEMBERS? DO YOU HAVE A MEANINGFUL NEW MEMBER ORIENTATION? ARE EXPECTATIONS ON THEIR MEMBERSHIP EXPLANED? IS THEIR SPONSOR EXPECTED TO BE ACTIVE WITH THEM 6-12 MONTHS? ARE THEY GIVEN A COMMITTEE ASSIGNMENT AND PROJECT TO WORK ON QUICKLY? ARE THEIR NEW IDEAS GIVEN A CHANCE? DO YOU HAVE MENTORS IN THE CLUB TO HELP THEM LEARN? DO YOU SURVEY THEM AND GIVE RECOGNITION? If you get a new member and they do not know what you expect of them that could lead to a poor member or a short term member. Orientation is very important. Do the sponsors in your club take their rolls seriously, are they working with the new recruit to make sure they are comfortable with kiwanis's ways and terms etc. Bring to interclub, sit with at meetings, introduce to others members, etc. Is the new member given a meaning assignment quickly to get them involved. Are their ideas listen to and taken seriously, not just this is how we do it. Does your club have mentors that can teach the new member in areas were they have a desire to learn more like: budgets, leadership, running a committee, etc.

MARKETING/BRANDING ARE YOUR MEMBERS WEARING THEIR KIWANIS PINS? ARE YOUR MEMBERS WEARING KIWANIS CLOTHING/ITEMS? DO YOU HAVE A REGULAR PRESENTS IN LOCAL MEDIA? DOES YOUR CLUB HAVE A PRESENTS ON SOCIAL MEDIA? DO YOUR MEMBERS TALK ABOUT KIWANIS ON THEIR SOCIAL MEDIA SITES? DO YOU HAVE THE WORD KIWANIS CONNECTED TO ALL YOUR ACTIVITIES AND COMMUNICATIONS? Are you the best kept secret in your town or city. If so shame on you. Do your club members wear their K pins/ Kiwanis clothing about town? Do you regularly get articles in the local media, is it assigned to a committee. Why not. Are you using social media to support your club, club have a Facebook page, why not? Is Kiwanis name associated with all your activities, why not?

HOW ARE YOU CONNECTED TO THE COMMUNITY? DO YOU PERFORM A COMMUNITY SURVEY EACH YEAR? IS YOUR SIGNATURE KIWANIS EVENT SUPPORTED BY AND BENITFICAL TO THE COMMUNITY? DO YOU PARTNER WITH LOCAL ORGANIZATIONS ON COMMUNITY PROJECTS? DO YOU REGULARLY HAVE COMMUNITY LEADERS AS SPEAKERS? DO YOU SPONSOR A SERVICE LEADERSHIP PROGRAM? When is the last time you did a community survey to see what needs are out there? Does your signature event help the community? How, explain. Are you partnering with other local groups on some events? Why not? Kids are very important to our future are you sponsoring a service leadership program, why not? Do you have community leaders come and speak to your club, it is important for networking, service and members.

WHAT ARE YOU OFFERING MEMBERS? These represent meaningful community service, education for our members, networking, and social time.

WHAT ARE YOU OFFERING MEMBERS? THE CHANCE TO PERFORM MEANINGFUL COMMUNITY SERVICE. EDUCATION TO IMPROVE THEMSELVES (LEADERSHIP DEVELOPMENT, PUBLIC SPEAKING, MANAGING AND PLANNING A PROJECT, BUDGETS, RUNNING A COMMITTEE, ETC.) A COLLEGE EDUCATION WITHOUT THE COLLEGE NETWORKING (PROFESIONAL-COMMUNITY-LOCAL ORGANIZATIONS) FELLOWSHIP SOCIAL EVENTS-GATHERINGS While we all know that offering meaningful community service to our members is very important, but today by it self it is not enough. Fellowship, bonding with each other as a group of like thing people is also important in the busy lives of our members. Here are two items from Kiwanis Past: Networking is important to young people, community, professional, and organizational networking can all benefit our members and give a solid reason to join your club. Another item from the past is offering education to our members: (Lions and rotary have formal programs to do that now) we as Kiwanis members need to bring it back: we can offer college education on: leadership, budgeting, running committees, planning projects, communication. These will attract new members, younger people to join.

INVITE MEMBERS INVITE PEOPLE TO JOIN HAVE MEMBERSHIP DRIVES HAVE ACTIVE MEMBERSHIP COMMITTEE MARKET & BRAND CLUB OFFER REASONS TO JOIN NETWORK BE VISIABLE IN COMMUNITY BE FLEXIBLE WITH MEMBERSHIP IS YOUR CLUB SETUP WORKING. BUILD A NEW CLUB OR SATELLITE LOVE IT, SHARE IT, LIVE IT The only way to join Kiwanis to be invite and sponsored and be accepted by the board of Directors of the club. Ask, ask, ask, Busy people make the best members. If you believe in what you are doing it is easier to ask some one else to join. Be flexible, maybe new members want to be a satellite club and meet at a different time and place or have a different set up like a 3-2-1 club. Review other items on the slide. Like you need an active membership committee and members who know their value to the community. Ask a variety of people making your club more interesting and active.

RESOURCES KIWANIS INTERNATIONAL WEB SITE OLD TIME KIWANIAN FORMULA, CLASSES AND MATERIAL DISTRICT CONFERENCES & CONVENTIONS DIVISION COUNSLORS/CLUB BUILDERS CURRENT DISTRICT OFFICERS/DIRECTORS PAST DISTRICT OFFICERS/DIRECTORS Go the Kiwanis and district web sites, send members to local conferences and district convention, maybe an international convention. Their are CLE (club leadership education) sessions.. Be Active, Be Involved