Great british menu, mom – chef- food – micheal o hare – whats does he smell like Justice Williams MBE

Giving back. Survival, success, significance

Diversity

Raj story

Whilst many are trying to popular all you have to do is your job really well! When you take action you get results. In life people may forget what you said but as a result of you being forward thinking – they will never forget how you feel. My success is not based on my challenges or what I am but rather who I am – problem – solution, everything I started and created has been based of need

Challenges, making mistakes, working in the spirit of collaboration

Your life is your legacy it is down to you as to what yours looks like Your life is your legacy it is down to you as to what yours looks like. All the people in the world that are dead and gone that you have never even met but you know about. Whether you have been inspired by their journey, you admire their achievements, you remember them. Why? Because people buy from people. You are the people, you are the business. Inside your organisation it is the people that create the culture, the brand values – yes someone created it but you have to live it.

SO WHAT IS THE BIG IDEA? Dream big and think big. Loads of great ideas not necessarily a business What makes a business – a demand for your products and services even if your are inventing you must be solving someone's problem - examples

MARKET RESEARCH MARKET FORCES – Political, Environmental, Societal, Technological CUSTOMERS – Who are they, Where are they, What is their profile? COMPETITORS – What do they do differently and/or better than you? SUPPLIERS – Who are they, where are they, what is your plan B?

PRODUCTS AND SERVICES Ask them what are they doing do they know if it is a product, service or both? Explain the difference

PASSION + PURPOSE = PROFIT Looking at their why? So important when starting out always a great point of reference when the going gets tough few slides will follow with visuals Touch on motivation, skills and personal goals

UNIQUE SELLING PROPOSITION (USP) Define your company’s unique value proposition: Clearly describe what it is you offer your customers; explain why they should deal with you and what sets your business apart from competitors.

DEFINE YOUR BRAND Your brand is the image customers have of your business. Take the time to define your brand thoughtfully and early, so your company’s image is what you intend it to be.

SOCIAL MEDIA Marketing and selling – lead into digi marketing workshop so basics Email automation Website/blog Google

“Prepare a plan or plan to fail” Why do you need to plan

MONEY

ACTION PLAN What steps do you need to take get you from start up stage to a fully fledged business? Future workshops and 1:1 etc. Monday get presentation and workbook Wed – start up guide

TEAMWORK MAKES THE DREAM WORK WHAT CAN YOU OUTSOURCE

Great british menu, mom – chef- food – micheal o hare – whats does he smell like info@justicewilliams.co.uk