1.3 Understanding that businesses operate within an external environment PESTLE Analysis.

Slides:

Advertisements

Similar presentations

A2 External Influences International Competitiveness and economic growth.

Advertisements

Presented By:- Dharm Jeeta Singh

EVALUATING A COMPANY’S EXTERNAL ENVIRONMENT

Lecture 2 External Environment Analysis & Globalisation.

Vicentiu Covrig 1 Macroeconomic and Industry Analysis (chapter 12 online)

Copyright © 2005 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 1-1 Class 1 Review ●What is a business? ●Are profits bad?

External Analysis 1 Market/Industry Features

Chapter 1 Introduction.

1-2 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 The U.S. Business Environment.

© 2004 Mark H. Hansen External Factors in Marketing.

Growth of the Economy And Cyclical Instability

The U.S. Business Environment

Copyright © 2006 Pearson Education Canada Inc. 2-1 Chapter 2 Understanding the Environments of Business.

Exchange Rate - An exchange rate between two currencies is the rate at which one currency will be exchanged for another. It is also regards as the value.

3.05 Employ Marketing information to develop a Marketing Plan.

Evaluating Opportunities in the Changing Marketing Environment

Marketing 420 MKT Contemporary Issues in Marketing.

Marketing Marketing Planning

Chapter 2 Situation & Environmental Analysis. COPYRIGHT © 2002 Thomson Learning, Inc. All rights reserved. Components of a Situation Analysis... Internal.

For use only with Perreault and McCarthy texts. © 2006 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin CHAPTER FOUR Evaluating Opportunities.

Instructor Lecture PowerPoints

Copyright © 2006 Pearson Education Canada Inc. 2-1 Chapter 2 Understanding the Environments of Business.

Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Copyright © 2015 Pearson Education, Inc. 1-1 # The U.S. Business Environment 1.

Social Biz Nuts and Bolts Environment Analysis General / External / Internal.

Economics 7b The Business Cycle. The Business Cycle: The performance of the American economy changes over time. This is called the business cycle.

Marketing Process. 1:Marketing planning Marketing planning is a process by which marketing objectives are identified and decided upon. Marketing objectives.

Outline Case study: food and beverage Industry background

©2003 Southwestern Publishing Company 1 The External Environment: Opportunities, Threats, and Industry Competition, and Competitor Analysis Michael A.

The External and Internal Environments Chapter Two Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without.

McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Evaluating a Company’s External Environment.

Chapter 1 Introduction.

1 of 12 Defining the Organization’s Business, Mission, and Goals Business Definition (Who are we?)  scope of the organization’s operations  customers.

  Environmental Scanning   Company Resources   Company Objectives   Competitive environment   Economic environment   Technological environment.

Economic Environment Analysis

Begin $100 $200 $300 $400 $500 C1-$100 - $100 What are the factors of production? land, labor, capital, & entrepreneurship.

Industry and Market Analysis Unit 2. Researching the Industry  Examine industry trends, demographics, and competition  Trends and Patterns of Change.

1.3.1 U NDERSTANDING THAT BUSINESSES OPERATE WITHIN AN EXTERNAL ENVIRONMENT AQA Business 1 W HAT IS BUSINESS ? Businesses are influenced by factors in.

Chapter 1 introduction by Dr.Raafat Youssef Shehata.

Managing in the Global Environment

Marketing I Curriculum Guide. Pricing Standard 4.

Selecting Marketing Strategies. - Learning Outcomes To be able to describe a range of marketing strategies Explain the meaning and significance of Ansoff’s.

F Designed to give you knowledge and application of: Section B: Key environmental influences & constraints on business & accounting B1. Political.

3.05 Employ Marketing information to develop a Marketing Plan

AQA A-level Business © Hodder & Stoughton Limited

The External Environment

The Fundamentals of Business

BUS662 SMALL BUSINESS CONCEPTUAL ISSUES. Learning Outcome: To conduct environmental analysis and thereby analyse requirements of a strategic Chapter 3:

Industry and Competitor Analysis

Lecturer: Kem Reat Viseth, PhD (Economics)

Starter -The Business Cycle:

CHAPTER TWO IDENTIFYING COMPETITIVE ADVANTAGES

Industry and Market Analysis

Environmental and Industry Analysis

Environmental and Industry Analysis

Perfect Competition A2 Economics.

External Influences on Business

Unit 2: Business Influences Knowledge Organiser

Economics and Business

Managing in the Global Environment

Unit 3.23 How businesses operate

Situation & Environmental Analysis

$100 $100 $100 $100 $100 $200 $200 $200 $200 $200 $300 $300 $300 $300 $300 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500.

Learning Economics.

ECONOMICS : CHAPTER 5-- SUPPLY

Prof. Arjun B. Bhagwat Department of Commerce,

3.05 Employ Marketing information to develop a Marketing Plan

Unit 9, Lesson 4: Measuring the Economy

Bellwork 1. Incomes increase. In a graph of the market for bus rides (an inferior good) we would expect: a. The demand curve to shift to the left b. The.

What affects our business from the outside?

Presentation transcript:

1.3 Understanding that businesses operate within an external environment PESTLE Analysis

Learning outcomes Understanding the nature and purpose of business What you need to know: How the external environment can affect costs and demand.

The external environment: Starter The external environment is the factors that can influence a business's activities and can determine its success or failure. Task: With a partner, try to list as many factors outside of the business’s control that may influence its activities and performance. External factors ?

How the external environment can affect cost and demand The external environment comprises those external forces that can influence a business's activities. Factors influencing costs and demand include the effect of: Market conditions and competition Incomes Interest rates Demographic factors Environmental issues and fair trade.

Market conditions and competition Market conditions are the features of a market, such as the level of sales, sales growth, price levels, the number and strength of rivals, their market position and market share, etc. Demand is the amount of a particular good or service that consumers or organisations want and are able to afford to purchase. It is a good determinant of how desirable a market is for firms. Task: What are the ideal market conditions for success? Consider the following features and describe the best situation for a firm to grow and make high profits. Sales figures and level of demand Price levels Level of competition including the number of competitors, size and market share Barriers to entry – How difficult is it for new entrants to the market? Consumer incomes GDP and economic growth - Gross domestic product (GDP) is the total value of a country's total output of all goods and services over time.