2018 Wisconsin Agriculture Outlook Forum Wisconsin Specialty Crops Situation and Outlook Paul D. Mitchell Professor, Agricultural and Applied Economics Extension Specialist, Cropping Systems Management Director, Renk Agribusiness Institute Co-Director, Nutrient & Pest Management Program Wisconsin Agricultural Outlook Forum January 25, 2018 Madison WI 608-265-6514, pdmitchell@wisc.edu, @mitchelluw

Wisconsin's Place in the US Potato Industry 2018 Wisconsin Agriculture Outlook Forum Wisconsin's Place in the US Potato Industry Percentage of US Potato Production by State in 2017 WI (a distant) 3rd in the US https://www.nass.usda.gov/Quick_Stats/Lite/

Potatoes in Wisconsin Since 1950 2018 Wisconsin Agriculture Outlook Forum Potatoes in Wisconsin Since 1950

Value of Wisconsin potatoes in 2016 was $323 million, a record high 2018 Wisconsin Agriculture Outlook Forum Value of Wisconsin potatoes in 2016 was $323 million, a record high

Wisconsin Potato Harvested Acres and Production 2008-2017F 2018 Wisconsin Agriculture Outlook Forum Wisconsin Potato Harvested Acres and Production 2008-2017F Acreage has not been this high since 2005 https://www.nass.usda.gov/Quick_Stats/Lite/

Shipping Point Prices for Central WI (Russet 50 lb 70 Count Carton) 2018 Wisconsin Agriculture Outlook Forum Shipping Point Prices for Central WI (Russet 50 lb 70 Count Carton) 2017 price has so far averaged $4.84/cwt higher than 2016 price https://www.marketnews.usda.gov/mnp/fv-home “Custom Average Pricing”

Cranberry Production 2008-2017F (million barrels) 2018 Wisconsin Agriculture Outlook Forum Cranberry Production 2008-2017F (million barrels) -7.9% -0.4% Wisconsin produced 62% of US cranberry production in 2017

Cranberry Harvested Acres 2018 Wisconsin Agriculture Outlook Forum Cranberry Harvested Acres

Cranberry Yield (barrels/A) 2018 Wisconsin Agriculture Outlook Forum Cranberry Yield (barrels/A) Wisconsin’s yield advantage has averaged 66% over the last 5 years

Cranberry Price ($/barrel) (weighted-average of fresh & processed) 2018 Wisconsin Agriculture Outlook Forum Cranberry Price ($/barrel) (weighted-average of fresh & processed)

Fresh Cranberry Wholesale Price for Cartons Shipped from Wisconsin 2018 Wisconsin Agriculture Outlook Forum Fresh Cranberry Wholesale Price for Cartons Shipped from Wisconsin Fresh cranberry price data shows no difference from last year

WI Cranberry Value ($ million) 2008-2016 2018 Wisconsin Agriculture Outlook Forum WI Cranberry Value ($ million) 2008-2016

2018 Wisconsin Agriculture Outlook Forum Share of Total Wisconsin Processing Vegetable Crop Value by Crop in 2016 WI produces 7% of the total value of US processing vegetables, a distant 2nd to CA, which produces 62%

Processing Vegetables in Wisconsin 2018 Wisconsin Agriculture Outlook Forum Processing Vegetables in Wisconsin Year Planted Acres Value ($ million) Average Value ($/A) 2012 198,700 $193 $970 2013 184,300 $252 $1,366 2014 183,000 $156 $853 2015 179,400 $869 2016 173,700 $107 $614 Crop value in 2016 down 58% from its 2013 peak

Economic Impact of Specialty Crops in Wisconsin (2013-2015) 2018 Wisconsin Agriculture Outlook Forum Economic Impact of Specialty Crops in Wisconsin (2013-2015)   Industry Total Revenue ($ million) Total Economic Activity Total Jobs Crop Production $695 $1,059 7,567 Potatoes $271 $413 2,922 Vegetables $228 $348 2,497 Cranberries $158 $241 1,735 Other Fruit $38 $58 413 Crop Processing $2,822 $4,781 16,981 Total Impacts $3,517 $5,835 24,538 http://issuu.com/bctater/docs/1708_standard?e=16584708/52150476 pp. 32-39

Slow Decline of Specialty Crop Processing in Wisconsin 2018 Wisconsin Agriculture Outlook Forum Slow Decline of Specialty Crop Processing in Wisconsin Total Economic Activity ($ million) 2006-2008 Average 2013- 2015 Average Change Crop Production $1,092 $1,059 -3% Crop Processing $5,268 $4,781 -9% Total $6,360 $5,835 -8% Total Jobs 2006-2008 Average 2013- 2015 Average Change Crop Production 9,900 7,567 -24% Crop Processing 24,800 16,981 -32% Total 34,700 24,538 -29%

Summary of Wisconsin Specialty Crops 2018 Wisconsin Agriculture Outlook Forum Summary of Wisconsin Specialty Crops Potato industry had a great 2016 and 2017 looks to be even better: High yield and prices, more acres 2018: Will US potato industry over supply the market? Cranberry industry has been struggling with low prices since 2014 and it looks like it will continue to State production fell 8% in 2017 from 2016, yet a price decrease does not seem to be happening Processing vegetables: no 2017 yield or acreage data Crop insurance indicates higher than normal losses Cool wet year with hot spells and large rains Struggling with slow decline due to declining demand

2018 Wisconsin Agriculture Outlook Forum Thanks for your Attention Paul D. Mitchell Professor, Agricultural and Applied Economics Extension Specialist, Cropping Systems Management Director, Renk Agribusiness Institute Co-Director, Nutrient & Pest Management Program 608-265-6514, pdmitchell@wisc.edu, @mitchelluw