New methods of communicating statistics

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Presentation transcript:

New methods of communicating statistics 21/10/15 – Henriette de Jong

7 pillars of news http://youtu.be/0NLfjlP5Fxc Timeliness Proximity Rarity Prominence Impact Novelty Human interest

Media portal

Timing

Storytelling Mono-statistics are still important but: Storytelling is the new method to show what’s happening in society Visuals: pictures, infografics

Website

Social media Since September 2009 Followers: 104K Verified account 175K impressions/day 985 link clicks/day 170 retweets/day 24 replies/day

Press conference Trends instead of numbers What’s going on in the Netherlands?

Conclusions Communication brings statistics to live It is like a news agency with its own data sources Everyday statistics are important