Welcome to Hospitality …An Introduction Chapter 2—Travel and Tourism: Partners with Hospitality

Chapter 2—Objectives Describe the relationship between the hospitality industry and travel and tourism management. List major components of business travel. Name and describe ways tourism is promoted.

Chapter 2—Objectives (continued) Define destination image and explain how such images affect where people choose to travel. Discuss the positive and negative effects of tourism.

Relationship between Hospitality Industry and Travel/Tourism Management Interdependence in the hospitality and tourism network Tour and travel packages Frequent flyer/frequent guest programs

Major Components of Business Travel Meetings Conventions Trade shows Expositions

Ways Tourism Is Promoted Estimating the demand Producing the product Pricing the product Promoting the product Distribution

Destination Images The image people have of a destination is a major factor in determining where a family or individual goes Sources of images Books, movies, television, songs, news Destination image modification Symbolic images

Effects of Tourism Positive Economic gains Socio-culturally Environmentally Negative Economic costs Leakage Social Ills

Chapter 2 Key Terms carrying capacity the maximum number of people who can use the destination without causing the environment to deteriorate and the quality of the visitors’ experience to decrease charter operator assembles a package tour and sells it to the public or tour operators

congress term often used outside the United States for convention convention originally a convention referred to a meeting with large numbers of people in attendance. Today it is a generic term referring to virtually any size of business or professional meeting held in one specific location

convention and visitors bureaus (CVBs) the organizations typically responsible for promoting tourism at the regional and local levels corporate travel manager handles all aspects of travel arrangements for employees in the corporation

demonstration effect adoption by local people of practices learned from tourists destination a location where travelers choose to visit and spend time, no matter their motivations, needs, or expectations

destination marketing organizations (DMOs) in charge of developing and implementing tourism programs for individual states. They produce and distribute literature on destinations and promote convention sites direct spending money that goes directly from the traveler into the economy

ecotourism ecologically sound tourism elastic demand changes with economic conditions excursionists people who travel to a site and return home the same day

expositions held mainly for informational exchanges among trade people; also account for a large portion of business travel throughout the world familiarization trip a free or reduced-price trip given to travel agents, travel writers, and others in the travel trade who will then promote the destination

frequent flyer promotions designed to gain customer brand loyalty frequent flyer promotions designed to gain customer brand loyalty. By flying a certain number of miles on the same airlines, travelers earn free trips frequent guest promotions designed to gain customer brand loyalty. By continuing to stay at the same brand hotel, travelers earn free (or upgraded) lodging

functional image a destination is associated with specific activities and attractions at the destination gross domestic product (GDP) total value of goods and services produced within a country, minus the net payments on foreign investments

inbound operators persons who specialize in providing tour packages to international travelers visiting the United States incentive travel a marketing and management tool currently used by many North American corporations to motivate clients, salespeople, and other employees in meeting sales objectives

indirect spending re-spending of tourist dollars within an economy infrastructure the underlying economic foundation (buildings, roads, electric & phone lines, etc.) kiosk stand-alone electronic station designed to check guests in and out of a hotel through an automated process

leakage money that flows out of the economy to purchase outside resources marketing a related group of business activities that have the purpose of satisfying demands for goods and services for consumers, businesses, and government

meeting planner coordinates every detail of meetings and conventions middlemen business firms that distribute products from the producers to the clients, also called travel intermediaries