The Ultimate Listing Presentation

A Customized Home Marketing Proposal prepared especially for: Geoff and Lisa Scott 234 Happy Hollow Lane Created by: Scot Kenkel ABC REALTORS

MY SELLING SUCCESS PROCESS #1 – ASK SOME QUESTIONS #2 – LOOK AT YOUR HOME #3 – OUR SELLING SYSTEM #4 – GO OVER NUMBERS #5 – EXPLAIN THE FORMS

1. Why are you moving and where are you moving? 2. When do you want /have to move? 3. How long have you lived in your present home? 4. What “major improvements” have you made on your present home? 5. Who else are you talking with about the sale of your house? 6. What other source of funds do you have available to you? 7. How do you feel about owner financing? 8. How did you arrive at your price? 9. What is most important to you? Pricing? Timing? Convenience? 10. What would it do to your plans if you couldn’t sell? 11. What would it take to get you to list with me today?

Inspect Your Property

MY JOB 1. EXPOSE 2. INTERPRET 3. ADVISE

About Me Page My Name Designations Accomplishments Personal Slogan…etc About Me Page

About Me Page About Me Page

About Me Page About Me Page

About Me Page About Me Page

About Me Page About Me Page

# of Offices/Agents/Affiliations About My Company Page ABC Realtors, Inc. # of Offices/Agents/Affiliations Accomplishments About My Company Page

MY SELLING SYSTEM

MY SALES TEAM THE LARGEST IN THE AREA

Step 1 Assemble accurate information about your home.

Step 2 Create a thorough “Prepare to Sell” action item checklist.

Step 3 Order the placement of professional signage.

Step 4 Create ad copy and images for marketing pieces.

Step 5 Enter accurate and detailed information into our local Multiple List Service.

Step 6 Create any print and marketing pieces for distribution.

Step 7 Upload information to local and national web sites.

Step 8 Launch a targeted “Industry Awareness Campaign”

Step 9 Launch targeted marketing pieces --- postcards, fax broadcasts, e-mails, flyers.

Step 10 Qualify Buyers and Coordinate Home Showings

Step 11 Negotiate and Explain all purchase offers

Deliver Regular Reports Weekly Marketing Efforts Showing Responses Pricing Opinions Competitive Analysis

The Choice is yours… The “Gamble” or… My Proven “System”

PRICING YOU HOME

6 Factors That Influence the Sale of Real Estate PRICE CONDITION OF HOME FINANCING TIMING COMPETITION EXPOSURE

MY JOB 1. EXPOSE 2. INTERPRET 3. ADVISE

MY GOAL Get Your Home Sold!

3 Different Prices for your HOME!! $ Wholesale Retail 180+/- Days Avg. market time +/- Sell today! Your List Price TIME 3 Different Prices for your HOME!!

The “PRICING PYRAMID” 70% 80% 90% 100% A FEW DAYS Full Market Time-Frame The “PRICING PYRAMID”