Business Intelligence Big Data Jan 24, 2018

What are the impacts from Big Data across Industries? Why Big Data? Public Sector – Georgia State University uses Big Data to crunch a decade's worth of data to determine whether a specific student earning a less than a B-plus in a certain class puts him or her at risk of not succeeding in his or her major. Advisers are alerted, and a discussion takes place. Source: Education Advisory Board Financial Services – SEC uses Big Data to monitor financial market activities to catch illegal trading activity and fraud. Insurance – State Farm has been using the customer driving behavior data derived from your smartphone / GPS enabled device to determine the pricing. Retail – Amazon Prime using Big Data to drive efficient inventory and supply chain management. Restaurant – Would Chick-fil-A’s new app mean never waiting in line again? What else can we do from the app?

Business Intelligence & Data Warehouse Dashboard Dashboard Balanced Scorecard KPI Financial Metrics Internal Source Systems Data Warehouse Data Mart Extract, Transformation and Load SQL External Data Sources RDBMS Microsoft SQL Server Microsoft Access Oracle IBM DB2 MySQL Etc. Business Intelligence Microsoft Excel Microsoft SQL Server Tableau Business Objects Cognos Etc.

Business Intelligence Environment Broad User Base Narrow User Base Microsoft Excel Microsoft Access Data Warehouse Data Mart BI Query & Analysis Tools Ex: MS SQL Server, Tableau, Brios, etc. OLAP Cubes EIS / Dashboards Data Mining Tools (SAS, Minitab)

Metrics A quantifiable measure of performance allows for assessment and comparison Allows for assessment and comparison Revenue Profit Expenses Number of Customer Calls Number of Customer Complaints Product Defects Gross Margin Percent Accidents per Mile Driven Cost of Sales Examples Overhead Percent Customer Churn Employee Turnover Return on Investment Income per Capita Capacity Utilization Average Bill Rate Management Ratio

Balanced Scorecard for Yum Brands Balanced Scorecard is a concept helping you translate strategy into action via corporate performance management. The Balanced Scorecard describes the strategy for creating value and it realigns resources to ensure the strategy is successfully executed. Six Sigma executes the strategy by using data, business intelligence, and process improvement tools. Can a Lean Six Sigma Scorecard Be the Answer to Strategy Execution? Financial Market share Revenue Profit margin TM1 PeopleSoft

Balanced Scorecard for Yum Brands Marketing Customer centricity Acquisition and Retention Pricing strategy (CI) Sales Lead Generation Sales Activities Key Accounts Management Growth Market penetration Employee turnover Distribution channels Eloqua Exact Target Google Analytics Omniture Salesforce.com Siebel CRM Dynamics Linkedin Nielsen Sales Data Census Bureau FICO / Credit Bureau USPS