Business Model FIFA KEY PARTNERS KEY ACTIVITIES OFFER

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Presentation transcript:

Business Model FIFA KEY PARTNERS KEY ACTIVITIES OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS “For the game and for the world” “We love soccer” Hosting Country South Africa Marketing FIFA Marketing services Sponsors Ticket sales Official sponsors TV Sales & Distribution Broadcasting services TV stations Local sponsors TV, radio, www licenses Brand! KEY RESOURCES CHANNELS Soccer leagues & clubs TV & radio TV division Soccer Clubs Worldwide FIFA.com (cheap) Soccer players Merchandise Licenses Advertisers Technology Mobile Ticketing IT FIFA WC Ticket Fund* COST STRUCTURE People Ticket sales REVENUE STREAMS Revenue share Hosting country TV Merchandise License fee % soccer player Value? “Football” investments TV & radio License fee Advertising & sponsoring 1

Business Model South Africa WC 2010 KEY PARTNERS KEY ACTIVITIES OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS Soccer ”live” in stadium Organization and safety “We love soccer” Visitors* (local) FIFA Ticket sales On site Merchandise “vuvuzela” Soccer Games Visitors (global) SA Government TV viewers (global) Transportation Food Hotels KEY RESOURCES TV CHANNELS Tourism “welcome to SA” Facilities Brand! FIFA.com Soccer teams Broadcast venues (pubs, resto’s) Stadiums Soccer players Other facilities Local Advertisers Safety COST STRUCTURE People REVENUE STREAMS Event Ticket sales Merchandise Infra Rev share/ License FIFA Host compensation FIFA Retail (goods, food, hotels) 2