HR On Demand Visual Toolkit DRAFT HR On Demand Visual Toolkit

Text Slide 1 HR On Demand Marketing and Communications Guide This guide is to will help to ensure a smooth and effective HR On Demand (HROD) launch and rollout among global colleagues (with a “spill-over” effect on the HR community and managers) HR On Demand will: Simplify HR processes and give colleagues and managers greater ownership of HR processes, enabled by Workday- a best in class HR solution Inspire radical simplification with a solution based on what’s possible vs. what is familiar Be implemented with Go-Live date of May 1, 2017 Pfizer Confidential

Text Slide 1 ONE Pfizer and ONE HR. Focused on the business. Global Standardization Simplified & Integrated HR Portal Standard Service Center Support Simplified Processes Global Self-Service Ensure Ease of Use & Accessibility Enable Organizational Agility Reduce Maintenance Maximize HR Resources Lower Cost & Maximize Investment Pfizer Confidential

Messaging When talking and writing about the HR transition and the HR On Demand site, Consider the "Why" as well as the "What" in your communications. Why HR OnDemand? Ensure Ease of Use & Accessibility Enable Organizational Agility Reduce Maintenance Maximize HR Resources Lower Cost & Maximize Investment Why Workday? Intuitive, reliable, simple, and mobile enabled Improved organizational agility Improved business decision capability through workforce analytics Regularly delivered vendor managed updates Pfizer Confidential

Colors Text Slide 1 The Pfizer primary colors we chose to work with represent the most recognizable colors for Pfizer. The circles at the right represent in size, the weight that should be considered when creating any new materials for the HR On Demand program. Pfizer Confidential

Typography When creating graphics for HR On Demand communications, the Pfizer font FSAlbert can be used according to the Pfizer Brand Standards Manual. Arial is the Pfizer system font to be used in electronic communications such as the copy for emails, Word and PowerPoint documents to ensure compatibility on a users system. For more information on using fonts for Pfizer materials, refer to the Pfizer Brand Manual. Pfizer Confidential

Design Styles 1. Graphics Only 2. Photography 3. Flat Design The Pfizer On Demand campaign can be promoted in 1 of three design styles. 1. Graphics Only 2. Photography 3. Flat Design Pfizer Confidential

Design Styles - Graphic Only The "Graphics Only" Style utilizes the Pfizer "dot" look and feel and also incorporates a curve element of previous Pfizer HR branding. For more information about the "dot" style, you can refer to the Pfizer Brand Manual. Upper left Upper right Center Pfizer Confidential

Design Styles - Graphic Only Design Samples Plasma Screen Poster Email Template Pfizer Confidential

Design Styles - "Photography" Samples The "Photography" Style uses images that focus on the device and website rather than on the user. It also can incorporate the "dots" icons. The screen shots of the HR On Demand and the Workday sites should be incorporated onto the devices. This photography style will translate well for global markets. Pfizer Confidential

Design Styles - "Photography" The "Photography" Style uses images that focus on the device and website rather than on the user. Pfizer Confidential

Design Styles - "Flat Design" 3. The third style is named "Flat Design". It uses illustrations to depict devices and people. Pfizer Confidential

Templates Templates are available for use at papirfly.com....... We will need log in and usage information from papirfly here. Pfizer Confidential

Word Templates Pfizer Confidential

PowerPoint Template Pfizer Confidential

E-newsletters Pfizer Confidential

Flyers Pfizer Confidential

Posters Pfizer Confidential