Sustainability Sells: Lessons from an Extension Energy Program David Ripplinger Extension Sustainability Summit April 6, 2016 Portland Oregon

The Situation Regulatory and market conditions supported the development new advanced biofuel pathways. Source: EIA

The Situation The use of beta vulgaris as a biofuel feedstock had been demonstrated in Europe.

The Situation Current production of beta vulgaris is for food production.

The Audience Potential growers: North Dakota farmers in four communities.

The Objective Educate and empower farmers to make the decision to grow beets.

The Content This would require that farmers understand the opportunity, beet production, and associated risks.

The Program Programs were delivered over two winters with face-to-face programs, decision tools, and print materials being used.

The Inputs The program required time from ND economists specialists who worked with other educators, agents, specialists, and faculty.

The Delivery Targeted programs were delivered in March 2014 and 2015.

The Discovery While farmers were interested in the financial returns, for many it was agronomic benefits that were most intriguing.

The Result Energy markets have changed tremendously from the project began. Farmers have expressed interest in growing the crop when they recover.

Listen! Collaborate! Be Flexible! The Lessons Listen! Collaborate! Be Flexible!

David Ripplinger Bioenergy/Bioproduct Specialist 701. 231. 526 david David Ripplinger Bioenergy/Bioproduct Specialist 701.231.526 david.ripplinger@ndsu.edu