Campus Report Q3 2011 Ipsos Training Center

Main Achievements During the Third Quarter of 2011 the Ipsos Training Center (ITC) reached the following main achievements: New courses, both on Research Topics and on Leadership & Managerial Skills, were added to the ITC offer. Webinars for all Ipsos employees were hosted with Ipsos Open Thinking Exchange. Specific webinars for Marketing and ASI teams were also hosted. A first webinar for HR community (Strengthening Bonds within HR) was delivered. The ITC Webpage was updated with new content and a new curricula structure. World of learning with Ipsos, new campaign for clients, has started being promoted through our Account Managers and Directors within our clients. The first edition of ASI Newcomers program finished. All Marketing training courses were updated showing a consistent design.

Number of available courses Courses Offered Number of courses available as of September 30th under each category: Category Number of available courses EMPLOYEE CAMPUS Specialism Courses 72 Leadership Academy 17 Newcomers 4 Subtotal 93 CLIENT CAMPUS Courses for clients 16 Overall Total 109

Employees’ e-Campus usage The e-Campus is currently being used in 63 countries out of the 67 in which Ipsos operates. Four countries are not currently using the Campus: -Albania -Ecuador -Iraq -Montenegro

Employees’ e-Campus usage Courses Registrations per region (Q3)

Employees’ e-Campus usage Country Total Jordan 54 Saudi Arabia 51 UAE 19 South Africa 18 Nigeria 12 Egypt 11 Morocco 7 Lebanon 6 Kenya 5 Kuwait 3  MEA OVERALL 186 Country Total United Kingdom 174 France 119 Germany 102 Switzerland 94 Turkey 89 Russia 86 Romania Czech Republic 39 Italy 37 Sweden 36 Poland 35 Croatia 30 Serbia 18 Hungary 16 Ukraine 10 Norway 8 Slovenia 7 Spain Belgium 3 Slovakia Macedonia Bosnia and Herzegovina  EUROPE OVERALL 1005 These charts show the ITC campus activity during Q3, considering the number of registrations in courses, regardless of completion. Country Total Peru 365 United States 214 Brazil 204 Argentina 158 Canada 138 Mexico 133 Chile 103 Colombia 89 Puerto Rico 43 Dominican Republic 33 Venezuela 30 Panama 28 Bolivia 23 Costa Rica 9 Guatemala 2  AMERICA OVERALL 1572 Country Total India 507 China 492 Korea 268 Singapore 134 Japan 97 Taiwan 88 Australia 81 Indonesia 66 Philippines 34 Hong Kong 31 Thailand 10 Malaysia 7  ASIA PACIFIC OVERALL 1821 Q3 EMPLOYERS REGISTRATIONS 4584

Country Top 5 – Course Enrollment INDIA (507) CHINA (492) PERÚ (365) UNITED STATES (214) KOREA (268)

Level of Completion The following chart shows the level of completion of the courses in which employees enrolled during the Third Quarter of 2011.   Completed Passed Failed Exam Started Unstarted AMERICA 2.35% 40.78% 0.19% 16.48% 40.20% ASIA 2.58% 38.93% 0.33% 15.98% 42.17% EUROPE 2.59% 37.41% 0.30% 15.92% 43.78% MIDDLE EAST & AFRICA 3.23% 41.40% 0.00% 17.74% 37.63% Completed: exam not passed yet Passed: exam successfully completed / certificate has been issued Started: course not finished yet Unstarted: courses assigned but still pending to start

Average of Courses taken in Q3 REGION Employees with activity in the campus during Q3 Registrations Q3 Average of courses per employee w/ activity in Q3 AMERICAS 553 1572 2.8 ASIA PACIFIC 464 1821 3.9 EUROPE 355 1005 MEA 57 186 3.3 TOTAL 1429 4584 3.2 Average of courses taken in Q3 by each employee with activity in the campus during the same period of time Average of courses taken in Q3 by each employee with an account created in the campus REGION Employees with an account in the campus Registrations Q3 Average of courses per employee w/ account in the campus AMERICAS 1964 1572 0.7 ASIA PACIFIC 1254 1821 1.4 EUROPE 1540 1005 0.6 MEA 332 186 0.4 TOTAL 5090 4584 0.8

Penetration Rate REGION Employees with activity in the campus during Q3 HC as of Sept 30th Penetration rate: Employees w/activity in Q3 / Total HC AMERICAS 553 3387 16.3% ASIA PACIFIC 464 1955 23.7% EUROPE 355 4243 8.4% MEA 57 628 9.1% TOTAL 1429 10213 14.0% Employees with activity in the campus during Q3 over Ipsos Headcount as of Sept 30th Employees with an account created in the campus over Ipsos Headcount as of Sept 30th REGION Employees with an account in the campus HC as at Sept 30th Penetration rate II: Employees w/ account in the ITC / Total HC AMERICAS 1964 3387 58.0% ASIA PACIFIC 1254 1955 64.1% EUROPE 1540 4243 36.3% MEA 332 628 52.9% TOTAL 5090 10213 49.8%

Client Campus activity Courses Top 5 among clients According to the number of registrations received – Q3 Clients Top 5 - According to the number of registrations for courses – Q3) Market Research Overview I Market Research Overview II Market Research Overview III Market Research Overview IV Advertising Research Kraft L’Oreal Wataniya SC Johnson / Ajinomoto Total number of registrations for courses, during the period: 364 - increased more than three times from previous Quarter -

Curricula New and improved courses and training materials, made available in the Campus during the Third Quarter: P&G Global Standards Presentation Skills Public Affairs training courses Reputation Introduction to Public Sector Research Practicing English in a Marketing Environment (available for Clients) Security Awareness (revisited version) CPG e-learning courses (revisited versions) Webinar Recordings held in the period (Ipsos Open Thinking Exchange, ASI, CPG Marketing)

Next Quarter Challenges Next Quarter will face the following challenges: Include and welcome Synovate colleagues to our campus. Improve some of the current courses being offered. Planning of the CPG 2012 edition. Launch of the ASI Development Guide on-line material. New courses / training materials to come: Giving and Receiving Feedback ASI Skills Development Guide Personal Effectiveness Security Awareness for IT Professionals Designor for Clients Proposals Quality P&G Recruiting The Best Respondents

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