Seven Books You Must Read!—Tom Peters ( )

Slides:

Advertisements

Similar presentations

The Significant Impact of Gender Communication In The Selling Process SELLING TO MEN SELLING TO WOMEN A New Sales Philosophy for the Twenty- First Century.

Advertisements

Chapter 6 The Domestic Marketplace. Activity #1 In table groups…List all of the members of your immediate family. Next, decide which MARKET these people.

We help accounting firms grow.

Events, experiences and stories The Experience Economy Pine and Gilmore 1999 Commodity Services Goods Undifferentiated Differentiated Market Premium.

US Beer Business Continues Decline Written by: James B. Anrndorfer, Adage.com Presented by: Adrianne Johnson.

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 5 -1 Chapter 5 Strategies in Action Strategic Management: Concepts & Cases 13 th.

MARKETING Strategies MARKETING Process.

TAXES! Why do I tax all the time?. How Taxes Affect Market Outcomes Market not efficient – Total surplus not maximized When a good is taxed, the quantity.

Entrepreneurship Chapter 9 - Selling Your Product.

Introduction to Advertising

ApEc Cell (Mobile) Phones, Marketing & Development Jeffrey Sachs (dev. guru) has referred to them as “ the single most transformative.

State of the Industry Today’s agenda Powerboat Data — Peter Houseworth, Info-Link Sales Sweet Spot —Robert Grant, ADP Lightspeed Dealer Metrics.

NOTE: To appreciate this presentation [and ensure that it is not a mess ], you need Microsoft fonts: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana”

Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age BAI Retail Delivery Conference & Expo Las Vegas/18November2004.

Marketing Strategies How Image FX Fits Into the Broader Marketing Picture.

Chapter 1 An Overview of Marketing. Learning Outcomes – CH 1 Understand the meaning of the term “marketing” Understand the evolution of marketing management.

C HAPTER 3 THE MARKETING ENVIRONMENT CRS Questions & Answers.

Tom Peters’ Re-imagine ! Business Excellence in a Disruptive Age Philip Morris/Executive Forum/ St. John U.S.V.I./

Chapter Objectives To recognize the purpose of direct marketing as a communications tool. To appreciate the strategies and tactics involved in direct marketing.

Seven Books You Must Read! —tom ( ). Marketing to Women, Martha Barletta EVEolution: The Eight Truths of Marketing to Women, Faith Popcorn &

© 2005 McGraw-Hill Ryerson Limited

Mini Society Review Test on May 7, What is the name for the thing you give up when you choose something over it?

The Reinvention Imperative: A Passion for Passion ! Tom Peters/Nu Skin/ Monte Carlo/15June04.

THE LIFE SPAN OF THE SPOTTED FUZZY IS 3 YEARS. B A E Year 1 babies Year 2 adults Year 3 elder.

The student will be able to...  Define demographics  Discuss the difference between psychographics and demographics  Discuss the importance of segmentation.

Tom Peters’ Re-imagine ! A Matchless Opportunity, A Sacred Trust World Financial Group/Las Vegas/31July2004.

By: Michael Mitchell & Craig Rampersaud.  Born from  Consists of 82 million people  Larger than “Baby Boomers”  Members have opinions and.

Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age Transamerica/ Indian Wells CA/

Copyright © 2004 Pearson Education, Inc. Slide 12-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Second Edition.

Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age New York/

A Short on Shinola A niche market company. I Know Shinola Shinola is a company that produces a limited number of items It is a “specialty” company—one.

Women Roar! Microsoft® Live Meeting Web Seminar with Tom Peters and Martha Barletta, author of Marketing to Women: How to Understand, Reach, and Increase.

,003 seven thousand, three

Promotions. SALES PROMOTION The Growth in Sales Promotion Sales Promotion Planning The Primary Categories of Sales Promotion.

Deception and Fraud 3.3. Deception and Fraud Deception & Fraud It’s a matter of degree.

Copyright © 2014 Pearson Education Ch. 1: The Foundations of Entrepreneurship.

Module 1-3: Company Structure

James Woollam, Managing Director F+W Media International SELLING DIRECT TO CONSUMER.

Tom Peters’ Re-Imagine! Business Excellence in a Disruptive Age Service Management Group/ Kansas City/

Industry Analysis You must identify:  Sales potential of your product  Your competition.

Savoury Snacks in Romania Savoury Snacks in Romania The sales growth of savoury snacks in 2016 was the result of the increasing.

Martha Industry Trends

Chapter 4 Target Marketing.

Business Organization

Funeral Services Industry Today

Thunder Road Turnaround

Trained for Tough Times

MLM Software Development Company

Methods of Differentiation To compete in the market place

The B-I-G Opportunity: Women & Boomers Tom Peters/

Start Career in Sales & Marketing. Advancement in a Company.

What is market segmentation?

Chapter 18 THE INDUSTRIAL SOCIETY

Coming to a Bookstore Near You the marti & margaret show

Market Segmentation Chapter 8.

DRQ #5 – September 24, 2009 Aquarius Products, Inc, has just completed development of a new line of skin-care products. Preliminary market research indicates.

(Why He/She should join UBI or One of our outstanding companies)

Pedaling Up a Steep Grade

USING DESIGN THINKING TO TRANSFORM THE CUSTOMER EXPERIENCE

Nutritional Supplements for Active Adults

A 20-Year Explosion in Pet Products Spending

True/False Double T/F Hard Too Hot! No way, Man!

Best Social Media Marketing Company

Becoming a Better You The self-help market, or personal development or self-improvement, generated $9.9 billion during 2016, and is projected to increase.

What is market segmentation?

Years of Proven Success

Services on offer Full retainer on services

An Affluent Society

Higher Ceilings.

Marks & Spencer competitive position in 2018

Presentation transcript:

Seven Books You Must Read!—Tom Peters (02.08.2004)

Marketing to Women, Martha Barletta EVEolution: The Eight Truths of Marketing to Women, Faith Popcorn & Lys Marigold Ageless Marketing, David Wolfe & Robert Snyder Marketing to the Mindset of Boomers and Their Elders, Carol Morgan & Doran Levy Selling Dreams: How to Make Any Product Irresistible, Gian Luigi Longinotti-Buitoni The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business, Rolf Jensen Trading Up: The New American Luxury, Michael Silverstein & Neil Fiske

The latest: Ageless Marketing by David Wolfe and Robert Snyder

44-65: “New Consumer Majority” 44-65: “New Consumer Majority”* *45% larger than 18-43; 60% larger by 2010 Source: Ageless Marketing, David Wolfe & Robert Snyder

“Aging Baby-boomers and Women: Typical Niche Market, or This Decade’s Only Source of Revenue Growth?” —David Wolfe and Robert Snyder, Ageless Marketing

“The New Consumer Majority is the only adult market with realistic prospects for significant sales growth in dozens of product lines for thousands of companies.” —David Wolfe & Robert Snyder, Ageless Marketing

“Baby-boomer Women: The Sweetest of Sweet Spots for Marketers” —David Wolfe and Robert Snyder, Ageless Marketing