THE PUBLICITY POSTER

HISTORY Tolousse-Lautrec

Definition: A means of communication generally with image and text which pretend to get one’s attention or to convince one to be in favor of an idea, service or product. It’s useful, placed almost anywhere, but obviously more useful when distributed adequately.

As publicity media: It must offer information easily memorized with brief text and images that get one’s attention.

ASPECTS TO CONSIDER TO ACHIEVE SUCCESS a) Sensory appeal.   This is a psycho-physical function that is spontaneous and unconscious and obligates us to turn around and look, but it’s not long-lasting. This kind of appeal is achieved through a combination of effective image, color, size and shape.

b) emotional appeal is stable and long-lasting b) emotional appeal is stable and long-lasting. To achieve this appeal we must take into account two factors: curiosity and basic human desires.

BASIC COMPONENTS OF A POSTER: TEXT AND IMAGE TEXT Headline(Slogan) The most important part of the text that summarizes the message. It must be as brief and ingenious as possible. This is the largest lettering that appears on the poster.

Subtitles text that supplements the essential message Subtitles text that supplements the essential message. The lettering appears smaller than the headline.

Company or Firm The name of the company that pays for the design and printing of the poster.

Motto and Logotype The phrase that identifies the product or the company. The logotype being the image that does the same.

Credit The name of the artist that designs the poster and/or the name of the photographer who took the photos. This usually appears in the margin in very small lettering.

Colors should be clear, bright, and not pale or “watered-down.” B) IMAGE “Worth more than a thousand words.” The following should be considered:  Colors should be clear, bright, and not pale or “watered-down.”  When selecting colors, one must consider what the color is typically associated with.   

LABEL THE ELEMENTS THIS POSTER INCLUDES LABEL THE ELEMENTS THIS POSTER INCLUDES. TALK ABOUT THE COLORS, WHY DOES THIS COMPANY DECIDE TO USE THEM?

Look at these posters, identify all of the publicity elements they include. Based on their colors, what meaning do they have?

Red   Associated with all things intense and passionate, danger, fire, energy and excitement Highly erotic Symbol for violence, blood and war High visibility → used for road signs Indicates courage → used in many countries' flags China - indicates celebration or luck India - colour of purity (used in weddings)

Yellow Colour of sunshine   Colour of sunshine Indicates energy, optimism, joy, hope and warmth Seen before other colours when placed against black Symbol of spontaneity and impulsiveness Dull yellow is associated with decay, sickness, jealousy Asia - symbol of royalty and sacredness

Blue Depth and stability → colour of the sky and sea Symbol of freedom   Depth and stability → colour of the sky and sea Symbol of freedom Associated with tranquility, wisdom and loyalty Symbolic of cleanliness, technology and security Slows human metabolism → calms and soothes Masculine colour China - associated with immortality Hindus - the colour of Krishna Jews - holiness Middle East - protective colour

Orange   Associated with enthusiasm, attractiveness, stimulation, creativity and warmth Increases oxygen supply to the brain; an invigorating effect Symbol of fall and harvest Ireland - religious significance (Protestant)

Green Associated with Nature, youth, fortune   Associated with Nature, youth, fortune Also associated with feelings of envy and jealousy Sharp and acute → not a relaxing colour Connotes inexperience Darker green associated with money Improves vision The colour of Islam

Purple Connotes royalty, nobility, wealth and extravagance   Connotes royalty, nobility, wealth and extravagance Symbolic of wisdom, magic and arrogance Associated with mourning 75 percent of pre-adolescent children prefer purple to all other colours

Gray Associated with security and solid   Associated with security and solid Connotes maturity, old age and dignity Symbolic of conservativeness and boredom

Brown Associated with Earth, home and comfort   Associated with Earth, home and comfort India - the colour of mourning

White   Connotes purity, simplicity and faith Associated with clinical elements → hospitals Colour of perfection Represents peace or virginity → colour of doves and snow respectively Japan - white carnations signify death

Black Gothic representations → death and evil Symbol of grief   Gothic representations → death and evil Symbol of grief Associated with power, mystery and fear Positive connotations - elegance and class Aggressive and strong colour