Strategic Plan Featured Discussion: 50th Anniversary Presentation MELISSA W. – Introduction of self and team TEAM – Name, Title and Highlight Responsibilities MELISSA W. – Introduction of Session

Special Olympics 50th Anniversary is Here!!! VIDEO https://drive.google.com/open?id=16_dipW7dwF-v6Q2JFgkR-YD9ArXNwARt

18-Month Campaign January – June 2018: Soft Launch Summer Games 2018: Anniversary Kick- Off July 2018 – June 2019: Activation May – June 2019: Culminating Event

Inclusive Sport & Health SOI’s Plan ENDING DISCRIMINATION AGAINST PEOPLE WITH INTELLECTUAL DISABILITIES RAISE $100M & ENGAGE 100M PEOPLE SHIFT PERCEPTIONS OF SPECIAL OLYMPICS AND PEOPLE WITH INTELLECTUAL DISABILITIES INCLUSION THROUGH SPORT (Bring people together with actionable activity that creates inclusion) Choose to Include Communicating the need for athletes to receive levels of fitness, skill, and health; Celebrating when those milestones occur. Inclusive Sport & Health Unified Generation Athlete Empowerment Five-year fundraising campaign Multiyear, multichannel marketing campaign.

Goals Raise funds by enhancing current events and promoting general giving

Goals Increase awareness by educating the public on our programming

Organization-wide Objectives Education & Awareness (Jan - June 2018) 50 Stories for 50 years (Entire Campaign) Merchandise (July 2018 – June 2019) Toolkit for Events (July 2018 – June 2019)

Organization-wide Objectives Support Menus (Entire Campaign) Cause Marketing & Fundraising Campaign (July – Dec 2018 & April 2019) Unified Champion Schools (2018 - 2019 Season) Culminating Event (May – June 2019)

Regional Opportunities We encourage you to brainstorm with your RLCs, Athlete Input Councils, committees and so on to develop new ideas to leverage the 50th Anniversary. Share those ideas with us!

Brainstorming MELISSA W. – Introduction of self and team TEAM – Name, Title and Highlight Responsibilities MELISSA W. – Introduction of Session

Group Share MELISSA W. – Introduction of self and team TEAM – Name, Title and Highlight Responsibilities MELISSA W. – Introduction of Session