Propaganda

Fact About Propaganda Definition: Propaganda refers to a type of message that is political and aimed at influencing opinions, beliefs, attitudes, or behavior of people. Why it is considered propaganda: Provides only partial information or be deliberately misleading. Where they are found: Propaganda techniques are often found on television and radio, as well as magazines and newspapers Politics include: Anything having to do with government (policy, war, legalities, rights: ex: abortion, taxation and government spending, foreign policy, free trade, and much more….

What do you think the purpose of this image is? Is this propaganda? Why or why not? What might we learn about society based on this piece of propaganda?

What do you think the purpose of this image is? Is this propaganda? Why or why not? What might we learn about society based on this piece of propaganda?

What do you think the purpose of this image is? Is this propaganda? Why or why not? What might we learn about society based on this piece of propaganda?

Types of Propaganda

These words could make you feel guilty, sad, warm, happy, etc. Emotional Appeal Emotional appeal (i.e. fear): Appealing to the emotions of your audience. For example, when a propagandist warns members of her audience that disaster will result if they do not follow a particular course of action, she is using fear appeal. These words could make you feel guilty, sad, warm, happy, etc.

Glittering Generality Definition: seeks to make us approve and accept without examining the evidence. Use words that sound attractive or catchy and as a result, people assume something is better than what it really might be. Ex: Good, Christian, democracy, patriotism, motherhood, fatherhood, science

Vote for Mr. Joe Shmoe because I’m cute and I said so Testimonial: Using the words of a famous person to persuade you. Vote for Mr. Joe Shmoe because I’m cute and I said so

Technique #1: BANDWAGON: Persuading people to do something by letting them know others are doing it. Example: Jump on the bandwagon y’all! 80% of people want free trade, therefore you should too! Everyone else is!

I’m a regular dude and I think you should Vote for Mr. Joe Shmoe Plain Folk Plain-folks: By using the plain-folks technique, a speaker presents him or herself as an average Joe — a common person who can understand and empathize with a listener's concerns. I’m a regular dude and I think you should Vote for Mr. Joe Shmoe

Scientific Approach Using scientific jargon (i.e. numbers, statistics, data, etc.) to convince your audience

Snob appeal Snob appeal: Giving the impression that people of wealth and prestige are on board

Card stacking Card stacking: Only presenting one side of the issue/situation

Transfer Transfer: to give positive or negative qualities to something in efforts to make it seem more acceptable or to discredit it.

Name Calling The name-calling technique links a person, or idea, to a negative symbol. The propagandist who uses this technique hopes that the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence

Euphemisms: The propagandist attempts to pacify the audience in order to make an unpleasant reality more palatable. This is accomplished by using words that are bland and euphemistic. EX: In the 1940's, America changed the name of the War Department to the Department of Defense.