The POWER Of Your Niche

is uncommon, rare and in demand. WHAT IS NICHE: Practicing a Specialty Becoming an Expert Having Increased Knowledge and/or Education in a Focused area of expertise. Possessing skills or knowledge that is uncommon, rare and in demand.

PROOF: Other industries Take what works in other industries and apply to real estate… The real estate industry has discovered that techniques and strategies affecting the consumer actually work in real estate… i.e. risk reversal, consumer surveys, opt in web pages and more.

from consumers and from Peers IT'S MORE THAN JUST MONEY: An Enhanced Perception by the Consumer and by Peers. Not only will your new prospects increase, but your Referral Business Increases... from consumers and from Peers

Positions You To Compete and Defeat Any Competitor.

Consumers demand a specialist for different reasons, usually resulting from “NEED”!

The Steps To Niche Success!

STEPS TO DOMINATING A NICHE! Choose Survey Brand and Build Knowledge Market Follow up Expand

Choosing Your Niche

CHOOSE WISELY... Spend the time to RESEARCH FIRST - Number of Sales... MUST BE ENOUGH SALES… CONSISTENT ENOUGH TO CREATE AN INCOME STREAM If you are able to accomplish a 5% market share: Would there be enough sales? Would there be enough Income? SECOND - Average Price or Listing... higher than Average is better… THIRD - Average Days on market... shorter than Average is better

Success Ratio: (Super Top Secret) #of Sales / # of Properties Listed 57% 63% 67% 70% 71% 74%

HOTNESS RATIO: 2ND SUPER TOP SECRET RATIO Contract Pendings divided by Active Listings SEE Austin MLS Statistics: 80% 58% 51% 43% 30% 21%

EXPAND…

CHOOSE A SPECIALIZATION… BE FIRST! Real Estate… create a new niche that no one else is working!

CHOOSE A SPECIALIZATION… If You can’t be 1st, BE DIFFERENT! Real Estate: Be the Only Agent who: Shows homes on a boat, Has a Buffet for Public Open House, Provides a Landscaper

The Result of Niche Marketing… You are THE expert… you have property knowledge that no one else has. You are in the mix… more likely to be compared to the “Top Agents” because of your expertise. You have another system, another income stream and you can control it, and expand it.

Branding Your Niche

at Prudential Texas Realty G O L F C O U R S E H O M E S at Prudential Texas Realty The "LEADER" in Selling Austin's Best Pool Homes!

“Austin’s Best Townhome Team” GUARANTEES To Sell Your Condominium or Townhome in 60 Days or Less, or We PAY YOU! When you want to be Positively Certain That MORE Qualified Townhome Buyers To See Your Home! If You Like The Idea Of A Riding Lawn Mower, Buy one of Our Homes on an Acre or More and We’ll Throw one in! When you Buy One of Austin’s Best Views If Sipping Coffee While Gazing At Your Hill Country View is not as awesome as you thought, Just Let Us Know and We’ll Sell Your View Home for FREE!

Marketing PROPOSAL STUART SUTTON 512-844-3254 www.1AcrePlus.com When You Want To Make Absolutely Certain That More Qualified Buyers Will See Your Home!

www.YourNiche.com

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Building Product Knowledge in Your Niche

In JUST 3 Months, you will KNOW your market better 308 divided by 5 = 62 days 62 days divided by 20 = 3.1 In JUST 3 Months, you will KNOW your market better than any other agent!

T H A N K Y O U! We were here / / @ : The “Leader” in Selling Homes on an Acre or More!

PRODUCT KNOWLEDGE

Marketing Your Niche

WHO? Group1: Niche Property Owners Group 2: Expireds / FSBOS Group 3: Past Expireds Group 4: Out of Town Owners Group 5: Target Marketing

WHAT? SNAIL MAIL

Google Searches…

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