9/21/2018 3:41 AM BRK3180 Architect your big data solutions with SQL Data Warehouse & Azure Analysis Services Josh Caplan & Matt Usher Program Managers @Microsoft © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

AI investment increased by 300% in 2017 Data will grow to 44 ZB in 2020 AI investment increased by 300% in 2017 Today, 80% of organizations adopt cloud-first strategies

Data is a key strategic asset 9/21/2018 3:41 AM Data is a key strategic asset $100M The most digitally transformed enterprises generate on average $100 million in additional operating income each year Source: Keystone Strategy 2016 *Revenue in $Mn. *451 Research Total Data Market Monitor Q2 2016 © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Data warehousing has evolved Modern enterprise data warehouse Big data + multi-source + multi-structure + complex BI Value generated Traditional data warehouse Cloud infrastructure + unstructured data Data marts Relational data structures Mainframe Microprocessors Storage + Processing + Software

How do you unlock this kind of value?

Data Management solution for analytics in cloud Analytical dashboards Web & mobile apps Operational reports Insight Ingest Store Prep & Train Model & Serve Data Factory Cosmos DB Blobs SQL Database HDInsight / Spark Data Lake Custom apps SQL Data Warehouse Event Hubs IoT Hub Machine Learning Sensors and devices Analysis Services DATA INTELLIGENCE ACTION

Data Management solution for analytics in cloud Analytical dashboards Web & mobile apps Operational reports Insight Ingest Store Prep & Train Model & Serve Data Factory Cosmos DB Blobs SQL Database HDInsight / Spark Data Lake Custom apps SQL Data Warehouse Analysis Services Event Hubs IoT Hub Machine Learning Sensors and devices DATA INTELLIGENCE ACTION

Azure SQL Data Warehouse c Provision a fully managed Data Warehouse in minutes Choice of two performance tiers and unlimited columnar storage Separation of compute & storage, scale compute in seconds Save big with pause/ resume for batch-based workloads Unmatched innovations in security – Threat Detection PolyBase for T-SQL query across a variety of data sources MPP scale to Petabytes, geo-redundant w/ 99.9% SLA c AZURE ANALYSIS SERVICES AZURE MACHINE LEARNING AZURE DATALAKE STORE AZURE BLOB STORAGE AZURE HDINSIGHT 3RD PARTY TOOLS AZURE SQL DATABASE New ‘Optimized for Compute’ performance tier for the most demanding workloads. AZURE SQL DATA WAREHOUSE AZURE TABLES POLYBASE ADDITIONAL SOURCES AZURE DATA FACTORY

Sample Architecture – Microsoft Game Studios Microsoft Build 2017 9/21/2018 3:41 AM Sample Architecture – Microsoft Game Studios Xbox © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Demo: Azure SQL Data Warehouse Microsoft Build 2017 9/21/2018 3:41 AM Demo: Azure SQL Data Warehouse © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Azure Analysis Services Microsoft Build 2017 9/21/2018 3:41 AM Azure Analysis Services Scaling the solution © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

What do all of these have in common? Microsoft Build 2017 9/21/2018 3:41 AM What do all of these have in common? © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

They can all use Azure Analysis Services Microsoft Build 2017 9/21/2018 3:41 AM They can all use Azure Analysis Services Azure Analysis Services © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Business logic & metrics Azure Analysis Services Azure Analysis Services is based on SQL Server technology Data sources BI semantic model Client tools Cloud Cloud SQL Database Security SQL Data Warehouse Data modeling Power BI Data Lake In-memory cache HDInsight/Spark Other data sources On-premises Azure Analysis Services On-premises Power BI Desktop SQL Server / Oracle / Teradata Excel Lifecycle management Business logic & metrics Other data sources Third party BI tools

Rich semantic modelling Source Data Complex raw data optimized for processing Semantic Model Rich, business user friendly semantic model Cloud Data Azure Analysis Services Product Id Product Name Product Description Category Category Id Category Name Category Description Sub Category Shelf qty Return qty Order qty Sale qty On-Premises Data locatioidentifier identifiertype fieldidentifier numberofunitssoldtodate remaningnumber Numberofuntissoldtoday receivedback productidentifier descriptionline1 descriptionline2 qtyafterqtysales familyidentifier

Microsoft Build 2017 9/21/2018 3:41 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Business logic & metrics Microsoft Build 2017 9/21/2018 3:41 AM Semantic Model Security Data modeling Business logic & metrics © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Connect and go Microsoft Build 2017 9/21/2018 3:41 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Lightning fast queries Source Data Complex raw data optimized for processing Semantic Model Rich, business user friendly semantic model Cloud Data Azure Analysis Services Cache Semantic model On-Premises Data Queries productidentifier descriptionline1 descriptionline2 qtyafterqtysales familyidentifier numberofunitssoldtodate remaningnumber Numberofuntissoldtoday receivedback Insights at the speed of thought locatioidentifier identifiertype fieldidentifier

Lightning fast queries Microsoft Build 2017 9/21/2018 3:41 AM Lightning fast queries 2 1 3 4 © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Demo: Azure Analysis Services Microsoft Build 2017 9/21/2018 3:41 AM Demo: Azure Analysis Services © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Demo: Getting started Microsoft Build 2017 9/21/2018 3:41 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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Azure Analysis Services 9/21/2018 3:41 AM Azure Analysis Services A customer case study © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Azure Intelligence Team Mission Statement: Azure Intelligence Platform (AIP) builds a comprehensive data platform for C+E focused on managing metrics for demand (our customers), monetization (usage and billing), and market intelligence. Main Customers: Sales, Marketing, Finance, Compensation © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

By the numbers 5 TB of data per day 1 PB of data 900 pipelines 70 nodes 1200 cores

9/21/2018 3:41 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9/21/2018 3:41 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9/21/2018 3:41 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9/21/2018 3:41 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

More information AS processing whitepaper: http://aka.ms/asprocessing Azure Analysis Services: https://aka.ms/AzureAS Azure BI Blog: https://aka.ms/azurebiblog

Learn More What is Azure SQL Data Warehouse? Microsoft Build 2017 9/21/2018 3:41 AM Learn More What is Azure SQL Data Warehouse? What is Azure Analysis Services? Azure BI Blog Analysis Services Team Blog © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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9/21/2018 3:41 AM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.