Global Event Challenge Nadine Swibenko Human Rights Watch Global Event Challenge Nadine Swibenko Development Operations Manager

HRW Fundraising 100% independently funded, no government money Major donor fundraising: about 120 donors giving US$100K+ p.a. = approx. one third of total budget (FY17) Highlight every year: over 20 annual fundraising dinners around the globe, steadily growing * London Film Festival benefit opening last night (March 7)

ANNUAL DINNERS FY17: 23 dinners in 13 countries across 4 continents, about 7,700 guests in total, raising US$18 million Amsterdam Beirut Berlin Brussels Chicago Frankfurt Geneva London Los Angeles Melbourne Miami Munich New York Oslo Paris San Francisco Santa Barbara Silicon Valley Stockholm Sydney Tokyo Toronto Zurich

Online Dinner Pages Event registration pages to buy tickets and tables, complemented by event donation pages so that donors who cannot attend still can give towards the dinner Ten currencies (AUD, BRL, CAD, CHF, EUR, GBP, JPY, NOK, SEK, USD) processed through different payment gateways into more than a dozen bank accounts worldwide A few cities use static pages, i.e. not collecting money online

PAGE BUILDING In-house designer creates banners, Development Operations provide template (built by vendor), cities provide updated content We build, test, and publish pages, work with webteam for user-friendly URL Cities receive notification emails and online payments directly into their bank account

CHALLENGES I Page building: special characters in different languages, translations of form blocks Refunds: for some gateways through EN, for others not possible Different requirements for different locales: UK Gift Aid, URL sharing (France), free tickets (Germany) Failed transactions

CHALLENGES II Browser/mobile compatibility Receipts: only for donation pages available, limits in customising (e.g. date formatting) Notification emails do not contain ticket/table details Different donor behaviour across the globe: Giving large amounts online by credit card is not universally accepted

EXAMPLE: GERMANY Dinners in Munich (November), Frankfurt (March) and Berlin (April) Registration + Donation + Decline page per event Many donors prefer not to pay by credit card and especially not online Wire transfers or direct debit are most common payment methods

Germany: CHALLENGE Currently no direct debit set up for German Euros Legal requirement: free attendance must be possible German colleagues want guests to register online so they can plan their dinner incl. seating, online check- in Search for a solution to move registration process from multiple sources to online only while allowing guests to pay in other ways than with credit card

Germany: SOLUTION Registration pages: Free ticket option “CASH” payment method = wire transfer customised confirmation pages depending on payment method thank you emails depending on payment method and/or ticket type Additional Decline page to collect names and email

Frankfurt Dinner REGISTRATION PAGE Dinner Decline page Dinner Donation page Free attendance

DECLINE PAGE

FREE TICKET: NO PAY - Ticket option: reservation without payment

Payment method: Wire transfer

DEPENDENCIES

CONFIRMATION PAGE

WIRE TRANSFER

THANK YOU EMAILS Online payment with credit card: summary Registration wire transfer: summary, bank details Registration with free ticket: summary, note: “depending on private donations”, bank details

THANK YOU! Nadine Swibenko Development Operations swibenn@hrw.org