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Your Social Media Presence

hello! I AM BOBBIE CAVNAR North Carolina Teacher of the Year You can find me at: BobbieCavnar.com @BobbieCavnar

How Teachers Get in Trouble Let’s look some of the more famous cases.

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She was denied her teaching degree Stacey Snyder was 22 at the time of the photo and was completing her student teaching. According to court records this was just one in a long list of unprofessional and inappropriate behavior. Plaintiff was “overly familiar,” with students and “evidenced some aspects of poor judgment during the Semester, especially in regard to one specific instance.” Snyder also wrote about her cooperating teacher in a negative way on her page. Snyder sued, but a federal court found no First Amendment violation. Applying thePickering case, the court ruled that her MySpace postings dealt only with purely personal matters, not issues of public concern. Washington Post. December 3, 2008.

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Forced to resign These Pictures were on a completely private account. Place your screenshot here Judge ruled that because she voluntarily resigned, she had no right to due process. http://www.ajc.com/news/news/local/ruling-goes-against-barrow-teacher-who-lost-job-ov/nQMb8/ Forced to resign These Pictures were on a completely private account.

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“ In Pickering v. Board of Education, the Supreme Court held that it’s not a First Amendment violation to dismiss teachers for what they say or write, if their speech involves merely personal things. You are a public figure and a state employee and as such do not have the same 1st amendment rights as all citizens. Pickering involved a Township High School teacher who was dismissed after writing a letter to a local newspaper which criticised how the Township Board of Education and the district superintendent had handled past proposals to raise new revenue for the schools. The claim that his writing the letter was protected by the First and Fourteenth Amendments was rejected by the Board of Education. He appealed the Board's action to the Circuit Court of Will County and then to theSupreme Court of Illinois, which both affirmed his dismissal. The Supreme Court of the United States agreed the teacher's First Amendment right to free speech were violated and reversed the decision of the Illinois Supreme Court.

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How do we stay out of trouble? Here are practical tips for your new public position.

Your presence is valuable to your community Don’t just hide Your presence is valuable to your community

You are a role model, and may be their only role model Professional Life Your Public Image Personal Life You are not a robot. You do not live at the school, and that is OK to show them You may be the only positive adult in that child’s life. You should be actively engaged in the promotion and protection of public education

Every District has its own social media policies and guidelines. Know the POLICY Every District has its own social media policies and guidelines.

Some deliberately restrictive, Others incredibly freeing. Gaston “Employees shall not Post any material that brings discredit to or which could impair the effective delivery of public service.” Guilford “The importance of teachers, students and parents engaging, collaborating, learning and sharing in these digital environments is a part of 21st century learning. “

If you do not create and control your image, others will Control your brand If you do not create and control your image, others will

Three steps to your new image Purge Rename personal accounts Purge professional connections Re-Brand Create professional accounts consistent and easy to find Protect Protect your brand Don’t let them think you are not home Rename = Do not use your real last name Purge = Most of the teachers we saw were turned in by fellow faculty New Accounts = (You may not use facebook, but your parents, teachers and administrators do) Consistent = You are creating a brand. Make it consistent so that it is easy to find. Protect = watch for cross-over or people posting on your brand Do not just leave it stagnant, or they will keep looking for you.

I had to re-brand recently too Let’s judge my case.

thanks! ANY QUESTIONS? You can find me at: BobbieCavnar.com