The Hub Simon Dunant, Digital Learning Services & Support Engaging Networks

In this session What is The Hub? Features and benefits Client examples Building a Hub Gadgets - update, subscriptions, impact, donations

What is The Hub? The Hub is a place where your donors and activists can login to a personal account and view custom content The Hub can be branded to appear as an extension of your website Once a supporter is logged into The Hub, different functions and content are available by clicking on ‘gadgets’

The Hub: key features Each function (e.g. the impact of my donation) is presented in a separate gadget Each gadget opens and closes without the need for site navigation Profiles determine which gadgets and content are presented to each supporter Each gadget is populated with content you add via page-builder Simple login process for supporters

The Hub: key benefits (1) Retain and deepen engagement with your supporters (e.g. upsell in Donations gadget; customized action updates through My Impact gadget) Make supporters self sufficient, easing your workload Supporters can manage email subscriptions at any time, rather than just when you send them email. This can help you with data management Supporters manage their recurring gifts, raising more money for you Like any page-builder page, the design and layout is fully customizable so The Hub can be seamlessly branded and integrated into your website

The Hub: key benefits (2) Supporter Hub transactions are integrated with all other action data, making data management easy As The Hub pages are created using the familiar page-builder technology workflow is easy Engage mobile supporters: The Hub is fully responsive You have complete control over the specific data you allow your supporters to access or update, and which types of additional actions to encourage them to take

Gadgets available Personal details – e.g. update address Manage subscriptions – e.g. join or leave a mailing list My impact – e.g. how did my donation help refugee relief in Syria Donations – process a donation or manage a recurring gift With more to follow…

Gadgets What are Gadgets? Personal Details gadget - you choose which fields Manage subscriptions gadget - you choose which opt-ins Updates to supporter data are recorded in the supporter record / transactional data as per any other page

My Impact gadget What is the My Impact gadget? What needs to be added to past campaigns? Configuring the gadget What your supporter sees

Focus: My Impact gadget Shows the impact of actions taken by a supporter Content is pulled from any page-builder action: look for the ‘thumbs up’ icon. Your supporter sees updates from any actions they have taken: petition signs, legislation passed, goals reached Show your supporter they matter! Thank them for making your mission successful. Encourage them to take another action!

Donations gadget What is the Donations gadget? What are “donation states?” Configuring the gadget What your supporter sees

Focus: Donations gadget… delivered through a series of ‘supporter states’ Supporter State Possible action No donations yet Will be provided an opportunity to make a single gift Only single gift Will be able to set up a recurring gift (or make another single donation) Has a recurring gift Manage recurring gift (change amount, recurring day, card expiry date, credit card number***) Offer recurring upsell You can suggest percentage gift increases based on existing amounts. Suggested upsell amounts will only appear after a determined time period * Gateway dependent *** Gateway dependent

Payment Gateways with deep integration The functionality available to the donation gadget is dependent on your gateway For example the following gateways allow credit card info to be updated by the supporter PayPal Payflow Pro Paysafe (Optimal Payments) Vantiv

Diving Into The Software Let’s have a look… Hub Supporter View Diving Into The Software

The Hub: future releases Suggested next action gadget Generate receipt gadget Latest news gadget What gadgets would you like to see? Let us know! Data – The Hub specific reporting Note: Machine learning programme

THANKS! QUESTIONS? support@engagingnetworks.community