Trading IP a critical component of ACE activities Dennis Macnamara AEShareNet September 2003 Thank you John
Copyright 2003 AEShareNet Ltd OR Creating,valuing and selling your digital assets But not just the sell side 21/09/2018
Copyright 2003 AEShareNet Ltd ACE Landscape Meeting diverse learner needs Flexibility imperative Resource constraints Growing VET activity There’s lots more I know 21/09/2018
Copyright 2003 AEShareNet Ltd Education Landscape New models can be created taking account of available technology On line services not on line learning Learning resources more critical to service success Rapidly changing content drivers Recipe for change 21/09/2018
Copyright 2003 AEShareNet Ltd SO Something has to give Cottage industry model has to be challenged One aspect is IP use and management What do you think 21/09/2018
Business model Learner explain Life long Course Membership updates Form a group Life long updates Membership Course completion Flexible exit points Specified assessment event dates Assessment only pathway Live lectures Live workshops Flexible entry at any time into: Body of knowledge Interactive learning materials Student support services Subject chat rooms Practitioner access Online workshops Synchronous A-synchronous Learner explain Online archived presentation State of the art learning resources
Business model Organisational Customer again Life long Course updates Membership Course completion Customised Assessment Assessment only pathway Organisational Customer Customised body of knowledge Customised learning experience again
Copyright 2003 AEShareNet Ltd Digital Impact Expensive to produce on line resources Harder to protect digital resources Endless possibilities in a digital world Rise of digital customer expectations ( true for ACE customers?) Just some of the impacts 21/09/2018
Copyright 2003 AEShareNet Ltd VET IP conundrum Share or trade Share and trade Or maybe, share through trading A hot debate 21/09/2018
Copyright 2003 AEShareNet Ltd Worldwide themes Impact of globalisation on content development in digital world 2. Re-use or re-purposing of content 3. Copyright management Based on a study tour the AEShareNet GM did last year 21/09/2018
Theme 1:Content development Copyright 2003 AEShareNet Ltd Theme 1:Content development Digital world has revolutionised opportunities Cultural change management required Trading and sharing now possible .. But how? Carol’s thoughts 21/09/2018
Theme 2: Re-use of content Copyright 2003 AEShareNet Ltd Theme 2: Re-use of content Interoperability a key – content can often be “locked up” in proprietary products and limit capacity for trading and sharing Decisions along the supply chain/work flow critical for end use and exploitation More learning resources being used, content changing faster, go it alone/single use not sustainable Can it be done and how, we have run some debates around this 21/09/2018
Theme 3:IP and copyright management Copyright 2003 AEShareNet Ltd Theme 3:IP and copyright management Critical to business success Needs careful planning Learning materials an important aspect Copyright not about “copying” but about “adaptation” and continuous improvement AEShareNet can help 21/09/2018
Copyright 2003 AEShareNet Ltd Some Critical Issues How much can VET practitioners repurpose learning resources? Does size matter for learning objects? What models will work best for national collaboration in VET? How will the balance of trading and sharing of learning resources pan out? Just a couple to chew on 21/09/2018
Copyright 2003 AEShareNet Ltd What is AEShareNet A Ministerial Company set up to expand the sharing and trading of learning resources within Australia to thereby increase the impact and efficiency of VET sector Self financing 21/09/2018
Copyright 2003 AEShareNet Ltd Our website 21/09/2018
AEShareNet, the (VET) learning materials broker Copyright 2003 AEShareNet Ltd AEShareNet, the (VET) learning materials broker Linking people who own resources with people who want to use them Providing a listing of available resources with links to the repositories where they reside Providing a secure licensing transaction engine E business agent for learning materials 21/09/2018
Copyright 2003 AEShareNet Ltd Types of protocols 21/09/2018
Copyright 2003 AEShareNet Ltd Useful info on site 21/09/2018
What does AEShareNet provide? Copyright 2003 AEShareNet Ltd What does AEShareNet provide? Discover what is out there, Anyone can play Acquire a licence to use and adapt existing resources, Anyone can play Make your own resources available securely, members only Member/non member, prices etc 21/09/2018
What has AEShareNet achieved? Copyright 2003 AEShareNet Ltd What has AEShareNet achieved? A well used and large data base for identifying existing resources Significant public and private membership A better understanding of copyright and licensing imperatives A system for on line transacting of licences and hence more efficient processes 100 transactions per month 21/09/2018
Copyright 2003 AEShareNet Ltd Making the process more efficient 21/09/2018
Copyright 2003 AEShareNet Ltd What Next? Extension of service to other education sectors Full service integration eg preview IP consultancy for the VET sector More global trading And more support for members, “level two broking” Just some of our ideas, ACE TAFE dream 21/09/2018
Copyright 2003 AEShareNet Ltd Questions? Copyright 2003 AEShareNet Ltd Your turn Questions? 21/09/2018