Joyce L. Winterton, Ph.D. Assistant Administrator for Education National Aeronautics and Space Administration NASA Education Joyce L. Winterton, Ph.D. Assistant Administrator for Education www.nasa.gov

The Role of NASA Education in Strategic Communications Implementing a New Communications Approach for NASA Your Title Here National Aeronautics and Space Administration Your Title Here 2

Strategic Communications What does the public think about NASA? Your Title Here National Aeronautics and Space Administration Your Title Here 3

Strategic Communications Know what NASA is - 93% NASA does a good/excellent job – 86% Country is better of because of NASA’s work - 83% Personally better off because of NASA’s work – 75% Your Title Here National Aeronautics and Space Administration Your Title Here 4

Strategic Communications Cannot name other things NASA does beyond Space – 42% Understand NASA extremely well – 6% Educators who said NASA does a “good” job communicating its activities - 11% Teachers and educators have a positive association about NASA but lack specific understanding, knowledge Your Title Here National Aeronautics and Space Administration Your Title Here 5

Strategic Communications Most cannot name any specific NASA spin-off technologies Your Title Here National Aeronautics and Space Administration Your Title Here 6

Strategic Communications Serving internal and external customers. Your Title Here National Aeronautics and Space Administration Your Title Here 7

Strategic Communications What are new opportunities to implement? Your Title Here National Aeronautics and Space Administration Your Title Here 8

Strategic Communications Participate in Shuttle and Mission Launches: STS 117 – Colorado, Texas, Virginia Summarize the major accomplishments of Space Grants Provide briefings to NASA staff Other? Your Title Here National Aeronautics and Space Administration Your Title Here 9